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Tips to Find the Right Social Network for Your Business

 

Whether you’re getting started with social media for the first time or are looking into how you can hone your strategy, there’s value in taking time to think about which network is going to best fit your business. We’re going to look at a few questions to ask about social media and your business, followed by the attributes that make different networks unique:

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When people hear the word content, blog posts are often the first thing that comes to mind. While blog posts are essential for building a brand through social media channels like Facebook and Twitter, this isn’t the only form that content can take. Content can also be visual assets like pictures or other graphics. With the continued growth of Instagram, along with how well images tend to perform on Facebook and other platforms, it’s worth taking a look at how this kind of content can be used to build and spread your brand visually.
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5 Content Types That Can Help Your Business Go Viral

When used to talk about things that are published online, the word viral refers to content that people consume and are then compelled to share with others. For a business, the benefits of publishing viral content include increased awareness about their brand, more visitors to their website and improved search engine rankings as a result of more people linking to their site.

Although there’s no way to guarantee that a specific piece of content will go viral, there are best practices you can follow to maximize your chances of success. So without further ado, here are five viral marketing tips you’ll want to keep in mind:

1. Inspirational Stories about Real People

Humans are hardwired to respond to stories. And given how moved we all are by emotion, it’s easy to understand why human interest stories are such a powerful recipe for viral content. What’s great about this specific kind of viral content is it can help create a very positive association with your brand.

2. Quizzes

Blog posts are the most common type of online content. While the right type of blog post can definitely go viral, it’s worth noting that there are other forms of online content. Quizzes are the perfect example. BuzzFeed and other publishers have perfected this type of content. The great thing about quizzes is not only are they very engaging, but it’s easy to build in a viral hook that makes people want to share them with friends after taking them.

3. Motivational Content

Some of the most popular pieces of content on YouTube, reddit, Instagram and other social platforms are focused on motivation. The reason is most of us need a kick in the pants every once in awhile and are well aware of that fact. So when a piece of content has a strong message that’s very motivating, the people who enjoy it want to then share that same positive feeling with others.

4. Long Pieces Packed with Value

A lot of viral marketing tactics focus on crafting content that’s fun, entertaining or brings out different emotions. As we discussed above, those approaches can definitely work really well. However, you don’t necessarily have to go down that route in order for content to go viral. Another strategy is to craft “epic” pieces of content. By choosing a topic and then publishing the longest & most authoritative piece of content on it, you can make it go viral within your industry. This strategy can also work really well to rank for highly competitive keyword phrases.

5. Infographics

Even though they’re by no means a new type of content, info-graphics are still very popular. That’s why including at least one in any viral marketing campaign is a very good idea.

If you’re looking for a way to monitor the content you publish to see how well it performs, take a look at our social media management dashboard and all of its very useful features.

Twitter Hashtags are primarily used so that it’s easy to get a general pulse of groups of people who are talking about the same subject. By searching for a hashtag, you’ll be able to see a stream of all the tweets that include it. This can be extremely useful for both marketing and monitoring.

In terms of marketing, a hashtag is a great way to promote a special event. Choosing a hashtag for your event and then sharing it with others will allow them to create a buzz about your event before, during and after it occurs.

And for monitoring, a few simple Twitter searches can make it easy for you to see what hashtags are popular within your industry. You can then save those searches so you can keep an eye on any new topics that start gaining momentum. Send Social Media makes it easy to monitor conversations.

The other strategy you’ll definitely want to employ for optimizing your account is to start using Twitter Lists. The reason that lists are such a useful feature is because they allow you to create groups for both your own use and the use of others. Additionally, it’s a great way to get a pulse of what a specific segment of Twitter users are doing.

Creating a list is quite easy to do. Once you click the new list link that’s visible on your profile page when you’re logged in, you can choose whether you want it to be public or private. From there, you can either add the URLs of the Twitter users you want in the list, or you can navigate to their page and directly add them. You may also find that it’s quite useful to follow existing lists that other people have created.

Send Social Media allow you to automatically send a response to anyone who mentions your specific hashtags.  This is an excellent marketing tool for busy social media managers who don’t want to miss the chance to engage with a potential client.  By striking up a conversation automatically, this tool gives you the opportunity to truly engage with potential clients who are talking about your field of expertise. Follow these steps to configure the Twitter auto reply tool on your Send Social Media account.

social media managementDaily Task

Social Media Marketing vs Community Management

One of the reasons that businesses often have a little hesitation about getting started with social media is because they feel like there’s so much to learn. While it’s true that it takes some time to get a really strong feel for the dynamics of different social networks, the good news is tools like our social media dashboard make it easier than ever to get a handle on things.

In addition to providing a tool that makes social media management across multiple platforms easier than ever before, we are committed to helping business owners learn everything they need to know to find social media success. That’s why we want to dive into a topic that we’ve been asked about on multiple occasions.

What is Community Management?

At this point, most businesses have at least come into contact with the term social media marketing. Although it’s a term that encompasses a lot, the core of this phrase refers to any type of marketing that’s done through a social media platform.

Another term that’s not quite as widespread but has continued to gain momentum is community management. Since social media makes it possible for businesses to build a type of community around themselves, it’s easy to understand why many people may view social media marketing and community management in the same light.

While it is true that these two terms are related, they don’t refer to the same activities. And since both activities do offer real value, it’s important for businesses to be aware of how to utilize each one.

Like social media marketing, the broad definition of community management is generally stated as “any attempts to cultivate, nurture, or engage with a given audience.” Because that definitely shares traits with social media marketing, let’s take a look at what separates the two.

Social Media Marketing vs. Community Managemen

The main difference between social media marketing and community management is they take place at different stages of building a relationship with a potential or current customer. With social media marketing, you’re focused on bringing people into contact with your business for the first or subsequent times.

When social media marketing is done well, some of the people you come in contact with will want to engage with your business even more. As you attract more people who feel this way, you’ll start to build a community. That’s where community management comes into play.

Instead of being focused on bringing new people into the sphere of your business, community management is all about strengthening an existing community. When community management is handled correctly, it can yield substantial benefits including customer retention, customer attraction and increased brand reputation.

While entire books have been written on the subject of community management, the main thing to keep in mind is the more opportunities you can create for people to engage, the more successful you’ll ultimately be with this online strategy.

social media dashboard can be an invaluable tool for businesses that are spending any amount of time utilizing social media platforms for building their brand and marketing to potential & existing customers. And because this type of tool can deliver so much value, there’s no shortage of companies who offer one. However, it’s important to understand that not all social media dashboards are equal in terms of what they can do for your business.

If your business is currently utilizing social media platforms but you aren’t using a dashboard to track social activity, here are the ten features you’ll want to make sure a dashboard has before signing up for it:

Easy to Use

Simply put, if a dashboard is cumbersome or unintuitive, it’s going to hold your efforts back instead of propelling them forward.

Comprehensive Coverage

A big part of why this type of dashboard is so useful is because it allows you to handle all your social media management from a central location. Since a dashboard is only as good as the platforms it allows you to manage, be sure to choose one that has enough resources behind it to support all of the platforms you currently utilize.

Multiple Layouts

Different tasks require different information to be emphasized. A dashboard that allows you to customize what you see to your current task will save you a lot of time.

Helps You Stay Organized

You’ll want to choose a dashboard that makes it dead simple to perform tasks like searching for something you previously shared.

 

Helps You Stay Organized

You’ll want to choose a dashboard that makes it dead simple to perform tasks like searching for something you previously shared.

Emphasizes Relevancy

One of the biggest challenges with social media analytics is separating meaningful signals from noise. By choosing a dashboard that has features that help to do this type of work, you can avoid drowning in too much data.

Real-Time Monitoring

Since social media is all about the now, it only makes sense that the social media monitoring provided by a dashboard should be capable of keeping up with conversations in real-time. And since you’re a busy person who simply can’t sit in front of the dashboard throughout the entire day, it’s important for it to have a notification system. This will ensure that even if an important conversation seems to come out of the blue, you will know about it right away.

Streamlined Publishing

A great dashboard shouldn’t just help you keep up with what’s being said about your business. It should also have features that make social media posting even easier. By choosing a dashboard that streamlines publishing, you can ensure that your brand is always part of relevant conversations.

Collaboration Features

The most successful business social media strategies are those that utilize every member of a business. A dashboard that allows you to give different levels of permission to various members of your team will save you a lot of time and stress.

Focused on Community

Because social media is such a powerful tool for building an active online community, be sure that the dashboard you’re considering is going to be able to support that type of activity.

Ties Into Other Marketing Efforts

Social media isn’t something that should exist in a silo. That’s why features like automated reports that can be shared with clients, team members or email subscribers are an essential component of a great dashboard.

Now that you know exactly what makes a truly useful social media dashboard, you’ll be able to pick the one that’s right for your business, which in turn will allow you to take your social media branding and marketing efforts to the next level

 

Having a social media engagement strategy can mean the difference between seeing significant results from your social media efforts or failing to gain any traction on social media despite posting on a regular basis. There are several reasons engagement is so important on social media. One is that it allows you to stand out above the noise.

Social media platforms can be very busy, and unless you have ways to actively engage with your audience, it’s easy for your content to get lost. Another reason engagement is so important is it’s a good way to measure what’s working on your social media channels, as well as what’s falling flat.

Because there’s a lot to gain from making engagement a priority, we want to cover five creative social media engagement ideas that you can start using:

Ask Questions (with a Twist)

One of the most common social media engagement techniques is asking questions. Since this technique is so widespread, people may not pay attention if a question is really basic. That’s why we recommend putting a twist on this strategy. Whether that means asking a funny or multiple-choice question, the key is to post questions that your audience actually wants to answer.

Curate Content and Tag Relevant People

Content curation has become a popular social media marketing strategy in recent years. One of the elements that determines the effectiveness of curating content is involving the original sources. Whether you’re sharing a post or writing your own curated post, be sure to tag everyone that you mention. This will put your curated content on their radar. And as long as what you created is good, chances are many of the people you tag will share it.

Encourage User-Generated Content

Coming up with new content all the time can be a significant challenge. That’s why user-generated content (UGC) is so great. Not only is this type of content produced by fans and customers for you, but it has a level of authenticity that’s really appealing. So be sure to actively ask your social followings to share this type of content with you.

Be Current

Social media is all about conversation, which is why jumping into current events with your own unique angle can be a great way to get people engaged. Just make sure that the events you engage about make sense in the context of your brand.

Run the Right Kind of Contests

Like questions, contests are so widely used that they may be ignored if they’re too generic. That’s why it’s worth taking the time to come up with a contest idea that will be truly fun and engaging for your audience.

If you’re looking for the best way to track your engagement as you put the different strategies we covered above into action, learn more about how our social media engagement dashboard can help.

Send Social Media makes it easy to import and schedule multiple social media updates at once. The type of message you choose to import could be anything like your regular Tweets or your daily Facebook status updates.

A CSV file is a simple text format commonly used for database tables. Each record in a table is one line of text with each value separated by a comma with no space. Learn how to schedule Multiple Social Media Updates in bulk with Send Social Media:

Note: While most text editors, office applications, and database management systems support CSV format, they may not export correct character renderings in a CSV. For instance, depending on a system’s regional settings, Microsoft Excel may use a semicolon as a separator instead of a comma. Be sure to check your application’s defaults before exporting to CSV format. Be sure to use the following date format for the SendDate column: yyyy-MM-dd HH:mm. E.g. 2012-02-24 23:59 for your CSV file.

You can follow the steps below to import the messages using Send Social Media’s message importer:

1) Click on Add/Edit Services > Import.

2) Under CSV importers, click “Add” next to Message Importer.

3) Click “Browse” and select your CSV file.

4) Note that Send Social Media accepts a specific CSV file format as seen below. The column headers “Message”, “Subject” and “SendDate” must be included.

 

5) Select the group that you want these messages to be distributed to. A group can consist of multiple social network profiles, email address, blogs etc.

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Many nonprofits have discovered that social media is an ideal way to connect and engage with people who are passionate about what the organization does. If your nonprofit is currently using social media but you’re not sure how effective your strategy is, learning about which social media analytics for nonprofits matter most will allow you to properly analyze your current strategy and make the right adjustments going forward. So to help you get started, here are the five metrics you need to know about:

Conversions

A common misconception about conversions is if a nonprofit isn’t directly selling anything on their website, this metric isn’t relevant. However, since the term “conversions” can refer to anything from enlisting volunteers to getting someone to send a message to their friends, this is actually the most important type of social media analytics for nonprofits. This metric allows you to clearly see how many social media users who visit your website take one or more of the actions that you want.

Overall Traffic

One thing that’s very important to understand about social media analytics is it takes some time to build up a strong following. And in most cases, the direct social traffic to your website will follow the same gradual growth curve. So what you want to keep an eye out for are any sudden spikes or drops in gradual traffic. If you see one, you’ll want to dig into your data to see what caused it. Then this will help you understand what to do more of or avoid in the future.

Sentiment

Even though your organization may not need to provide direct customer support, it’s still helpful to understand whether the majority of social media conversations about your nonprofit are positive or negative. This can be especially useful for understanding if you’re going down the right path with a new initiative.

Engagement

Since it can take time to convert a social media user into someone who donates or does something else for your organization, it’s easy to see why engagement is a key part of effective social media analytics for nonprofits. By continuously focusing on increasing social media engagement, you’ll ultimately increase your conversion rate. Measuring engagement can also be helpful for determining what kind of content does best on specific social networks.

Followers

The reason this metric is last on the list is while it can have value, it’s a metric that many nonprofits emphasize too much. One of the most common social media mistakes that nonprofits make is only focusing on how many followers they’ve accumulated. If a social media profile has a lot of followers but very few of them are actually engaging on a regular basis, it’s going to be hard to drive meaningful results. So while it’s worth keeping an eye on the number of people following your organization, focusing most of your attention on the other metrics will help you the most.

Even though this may seem like a lot of information to collect and maintain, our social media analytics dashboard can make it easy to stay on top of the metrics that matter most for your nonprofit organization.

Tips for Creating a Successful Social Media Automation Strategy

Consistency is one of the most important elements for a business to find success with social media marketing. Far too many businesses give up on social media channels before they have a chance to gain real traction. One reason that it’s so common for businesses to give up is they feel like these activities are taking up too much time and not delivering enough returns. Plenty of businesses simply don’t have the team resources needed to stay on top of social media on a daily basis.

If these kinds of issues sound familiar, your business is in the perfect position to harness the power of social media automation. When done correctly, this type of automation can keep your social media efforts running on a consistent schedule. It will also free you and any members of your team up to actually have time for engaging with people through social media. So if you want to get on top of social media marketing for your business and avoid feeling like you’re stuck on a hamster wheel, here are a few tips for getting started with automation:

Keep It Human
While the right social media automation tools will allow you to do more in less time, that doesn’t mean you want the content you share to seem impersonal. Businesses that aren’t afraid to show the true personalities of their brands and team members always do their best on social.

Tailor Content to Different Social Channels
A common mistake that businesses of all sizes make is taking the exact same content and sharing it across all of their social media profiles. The reason this is a mistake is every social network has its own culture. So if you share the exact same content with duplicate descriptions across all your social profiles, it’s not going to resonate nearly as well. Taking time to customize what you’re sharing to different social channels can make a big difference in how well it performs.

Be a Curator
Another mistake many businesses make is only sharing their own content. By going beyond this scope and curating a wide range of content your followers will find interesting, you’ll be able to make your profiles much more engaging.

Regularly Review Stats
The best way to know what kind of content to share more of and what to avoid is to review your performance stats on a regular basis. Having this information will guide the focus of your social media automation strategy.

If you’re looking for the simplest way to stay on top of your company’s social media efforts, be sure to take a look at the Send Social Media Dashboard 7-day trial!

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