When Facebook first launched over a decade ago, it was all about helping college students connect with each other. Then as the platform grew, people outside of college campuses were allowed to join. This transformed the platform into a place where friends and families could interact with each other. Eventually, Facebook allowed large companies to establish a presence on the platform. This was later expanded to businesses of all sizes. If you look at the other major social platforms, most have followed a similar strategy of initially focusing on individuals and then bringing in businesses.
When businesses first got on board with social media, a large percentage made the mistake of only using these platforms as a means for self-promotion. Since that strategy is almost always doomed to fail, businesses moved on to looking for a better way to engage with social media users.
The Importance of Listening First
The search for a better approach to social engagement led many businesses to the same conclusion. That conclusion is listening needs to come first. Because social media is all about conversations, listening is a must for finding opportunities to engage in an authentic and meaningful way. Although this approach may initially seem backwards to the way businesses normally approach marketing, those that stick to this method realize it’s actually very powerful. Businesses can establish a strong connection by taking the time to understand customers and then letting them know the business understands what they’re saying.
How Agencies Can Help Clients with Social Listening
If you run an agency that does social media marketing for clients, they may want you to take the lead on social listening. And in many cases, a client may not fully understand the value of this type of activity until you’re able to show them real examples and successful outcomes.
In the past, social listening across multiple platforms could be quite challenging for a single brand, let alone multiple client brands. But thanks to Send Social Media, you can pull all this information into a centralized dashboard. This efficiency means you’ll be able to make the most of monitoring client brands and engaging in social listening.
Thanks to the features of Send Social Media, it’s possible to take full advantage of activities like listening to industry conversations to get a better sense of your client’s niche, identifying customer pain points to create better content and finding potential brand advocates for your client. Being able to easily manage these kinds of activities will have a noticeable impact on clients’ customers experiences and brand images, which in turn will allow your agency to charge a premium for the value you’re delivering.
If you’re a social media manager, you work hard to deliver awesome results for your clients. While it always feels great when a campaign goes especially well, that doesn’t mean your work is over. Not only do you need to be focused on what comes next, but you have to communicate just how well the campaign went to your client. The best way to do this is with a social media report. Although social media reports are a very powerful tool, they can be difficult and time-consuming to create. Between pulling data from many different sources and getting everything formatted exactly how you want, reporting can feel like it’s taking up more time than your other work.
Since this is a very common problem faced by managers and others who work in social media, we knew something needed to be done. That’s why we put a lot of resources into making our reporting features more powerful than ever. With our new features, social media reporting is so easy that you can focus on doing great work and always have a very compelling way to communicate this awesome work with your clients. Let’s take a look at just how simple it now is to use Send Social Media to create stunning reports that your clients will love:
Just a Click Away
Part of why social media reports have traditionally taken so long to create is you have to open multiple social profiles & analytics and then grab data from all those different tabs. With Send Social Media’s new reporting, that’s no longer necessary. Since all that data is pulled into our tool, you simply click what you want and then our tool takes care of compiling it into a report.
Easy to Customize
We’re committed to making social media reporting as simple as possible, which is why we have an optimized default format for reports. But we also know that not every client has the same needs, which is why we make it a breeze to customize reports. Whether you want to spotlight top performing posts or focus on a specific social platform, you can choose exactly what you want to be included in your reports in just minutes.
A social media report is only as useful as your ability to share it with clients or other stakeholders. With Send Social Media, we ensure that your reports are created in a format that’s easy to share. Every report you create will look just as good on a screen or tablet as it will if you need to print it out.
Reports are an important part of doing social media work for clients or your own internal stakeholders. However, that importance doesn’t automatically mean these reports need to be a burden on your workflow. If you want to see just how productive you can be when you have a way to generate truly great reports in less than fifteen minutes, be sure to take a look at a free demo of Send Social Media.
If you’re a marketer or team member of a business that utilizes social media as a marketing channel, chances are one of your responsibilities is sharing how social is performing for the business with internal stakeholders. And if you run or are part of an agency that offers social media marketing services, your clients likely want to know the results they’re getting on a monthly basis.
One of the elements that make social media marketing so interesting and very effective when done well is it’s something that occurs across multiple platforms. While that’s great for driving marketing results, it’s not so great when the time comes to compile all relevant data into a report that people who aren’t involved in this practice can easily understand. Since reporting is something that has created headaches for people involved in all facets of social media marketing, the good news is there’s now a much easier way to handle this task.
Thanks to the powerful functionality and features we’ve built into Send Social Media, creating excellent social media reports is now a breeze. This is just as true for business owners focused on their operations as it is for marketers and agencies managing multiple clients. Let’s take a look at how Send Social Media can help streamline all of your reporting activities:
All the Data You Need at Your Fingertips
As mentioned above, one of the reasons social media reporting has always been viewed as a very time-consuming activity is it requires pulling data from multiple sources. With Send Social Media, you can say goodbye to doing this work manually. Since all of the profiles you’re managing are already connected to this software, we’re able to pull all the data into a central location.
While having all your data in a single dashboard is a big timesaver, it’s just the tip of the iceberg with what Send Social Media offers for reporting. Not only will you be able to build reports that look great based on the specific needs of your business or clients, but you’ll be able to use all of this centralized data to spot actionable insights.
For example, you can see exactly which posts are performing the best. You can then take this information and directly use it to guide future social media marketing efforts. Another use of this data that Send Social Media makes easy is identifying users who are the biggest brand advocates. Best of all, these different examples we’ve shared can easily be exported into a PDF and then shared with stakeholders or clients.
If you want to see just how much time the reporting features of Send Social Media can save you, head over to our plans page and then sign up for the one that’s right for you!
Social media has become an integral part of the work that many agencies do. One of the challenges that agencies often face as they grow is being able to keep up with posting for all clients across multiple platforms. Because this is something that’s obviously too time-consuming to manage manually and is actually too demanding for many social media tools, it’s vital to find a tool that’s built for the specific needs of an agency. Here are the types of features that are essential for a social media management tool used by agencies:
Not having this feature is a deal breaker. When you want to work on social media content for a client, it’s important for a member of your team to be able to sit down and fill up a queue with lots of posts. Not only is this essential for the sake of efficiency, but it’s also very important for being able to take a strategic approach to social media posting. By choosing a tool that makes it a breeze to queue up plenty of posts, an agency will be able to keep the social profiles active for all its clients without feeling constantly overwhelmed.
Although social media has become an absolutely essential part of online marketing, it hasn’t eliminated email. In fact, as more activity has moved out of people’s inboxes, being able to communicate through this channel is arguably more valuable than ever. That’s why the best agencies know that integrating email into the marketing efforts for their clients is a must. With the right tool, you can easily manage this type of activity. Having this ability is great for using social media as a lead generation tool and then converting those leads into customers.
Ability to Respond
Regardless of the specific platform, social media activity is driven by engagement. If people try to communicate with a profile and never get a response, they’re going to lose interest. Since many agencies handle this type of interaction for their clients, having a tool that pulls all messages into one location and then makes it easy to respond is incredibly useful.
Without analytics, it’s very difficult to know what’s working and what isn’t working as well. With a social media management tool that offers detailed analytics, you’ll be able to use this data for the agency, as well as easily share it with clients on a regular basis.
If you want a social media management tool that you can count on to handle all of your agency’s daily needs, be sure to take a product tour of Send Social Media.
Every month, half a billion people get on Instagram. Because Instagram is a huge platform that will only continue to grow in 2017 and beyond, Send Social Media is very excited to announce that our Dashboard now supports Instagram.
By talking to businesses, marketers and agencies about the type of help they need with their Instagram marketing, we were able to build an excellent set of management and automation features. Since this addition to our platform presents an exciting new opportunity for social media marketing, we want to highlight the best Instagram features that are now available:
The Inbox of our Dashboard brings all your Instagram activity into one convenient location. This makes it super easy to engage with people who are interested in your content. From this single view, you can easily see activity on all of your posts and then expand conversations, repost content or reply to comments. Advanced features available with a single click include translating, archiving or assigning to a specific member of your team.
Schedule and Queue New Posts
When we talk to businesses about why they aren’t using Instagram or what issues they’re encountering as they try to scale their marketing on this platform, we often hear that trying to post on a consistent basis is a stumbling block. We help solve that problem by making it easy to schedule and queue new posts. Instead of needing to start from scratch every time you want to make a new post, you or a member of your team can log into your Send Social Media Dashboard and then get weeks or even months worth of posts ready to go!
Search for Relevant Posts
Whether you want to research competitors, are looking for new types of content to post on your own account or are trying to find where you can engage with other users, our powerful search tool makes this type of work a breeze. Simply type in what you’re looking for and our tool will help you find the most relevant results.
Organically Grow Your Following with Powerful Instagram Automation
While we’re proud of every feature we built into this new component of our Dashboard, we are most excited about our Instagram Automation features. These features are specifically designed to turbocharge your growth on Instagram.
As you can see from the screenshot above, our tool allows you to automatically like other photos with a specific hashtag. You can choose how many photos to like each time, along with how long to wait between likes. You also have the ability to automatically follow other users and/or unfollow those who don’t follow back.
If you’re an existing Send Social Media customer and have any questions about our new Instagram features, don’t hesitate to contact us. And if you’re ready to see for yourself why so many businesses, marketers and agencies use our social media management dashboard, be sure to check out our free demo or trial.
In April of 2012, Facebook purchased Instagram for $1 billion. At the time, many people thought Facebook was significantly overpaying for a company that only had 13 full-time employees. But over the last 4.5 years, this acquisition has turned out to be one of the best in recent tech history.
When Instagram was acquired, it had 30 million users. At the end of 2016, that figure has exploded to 500 million active users every month. That makes Instagram bigger than Twitter, Snapchat, Pinterest and LinkedIn. Even though those platforms are smaller, countless businesses have experienced firsthand just how powerful they can be for marketing.
Given Instagram’s ongoing growth, it makes sense to utilize it as a marketing platform. Whether you’re just getting started with this type of marketing or are looking for a way to scale your efforts, we want to show you exactly how you can use the Instagram Automation features of the Send Social Media Dashboard to turbocharge your results:
Compose and Schedule Posts
Send Social Media makes it easy to find and schedule posts to share on Instagram. When you log into your Dashboard, click the blue Compose button. From there, select your Instagram account and then enter what you want to post. While you can Send Now, the real power of this tool comes from the ability to Schedule, Save or Send for Approval. Additionally, you can click Compose in Bulk and schedule as many posts as you want by loading a single CSV file.
Although anyone who’s spent time on Instagram knows the value of monitoring specific hashtags, doing so manually can be a significant hassle. With Send Social Media, you can automate this process for any hashtag by clicking Add Services from the Services drop-down. Click the Instagram icon, then the blue Setup button next to Instagram Search. From there, simply enter the hashtag you want to monitor and the Send Social Media Dashboard will take care of the rest for you.
Automatically Like and Follow
According to research done by marketers, following other Instagram users results in a 14% follow back rate, while following and liking increases that rate to 22%. Since this is something that’s quite time-consuming to do manually, you’ll love how easy our Dashboard makes it to automate both activities.
When you click on Instagram in the selection of available Services, click Setup next to Instagram Auto Likes. Then you can automate likes, follows and/or unfollows with these easy steps:
1. Enter a description for your own reference
2. Choose your Instagram account from the dropdown menu
3. Enter the hashtag you want to target, along with how many photos to like each time
4. Choose how many hours to wait between likes
5. Pick if you want to automatically follow other users and if you want to unfollow those who don’t follow back
6. Select if you want email notifications about likes; if you do, enter where to send them
7. Kick things off by setting the Current State to Active
If you’re a current Send Social Media user, all you have to do is login and you can easily set up Instagram Automation. And if you’re not a user yet, we offer a free demo and trial.
Consistency is one of the most important elements for a business to find success with social media marketing. Far too many businesses give up on social media channels before they have a chance to gain real traction. One reason that it’s so common for businesses to give up is they feel like these activities are taking up too much time and not delivering enough returns. Plenty of businesses simply don’t have the team resources needed to stay on top of social media on a daily basis.
If these kinds of issues sound familiar, your business is in the perfect position to harness the power of social media automation. When done correctly, this type of automation can keep your social media efforts running on a consistent schedule. It will also free you and any members of your team up to actually have time for engaging with people through social media. So if you want to get on top of social media marketing for your business and avoid feeling like you’re stuck on a hamster wheel, here are a few tips for getting started with automation:
Keep It Human
While the right social media automation tools will allow you to do more in less time, that doesn’t mean you want the content you share to seem impersonal. Businesses that aren’t afraid to show the true personalities of their brands and team members always do the best on social.
Tailor Content to Different Social Channels
A common mistake that businesses of all sizes make is taking the exact same content and sharing it across all of their social media profiles. The reason this is a mistake is every social network has its own culture. So if you share the exact same content with duplicate descriptions across all your social profiles, it’s not going to resonate nearly as well. Taking time to customize what you’re sharing to different social channels can make a big difference in how well it performs.
Be a Curator
Another mistake many businesses make is only sharing their own content. By going beyond this scope and curating a wide range of content your followers will find interesting, you’ll be able to make your profiles much more engaging.
Regularly Review Stats
The best way to know what kind of content to share more of and what to avoid is to review your performance stats on a regular basis. Having this information will guide the focus for your social media automation strategy.
If you want to use a tool that’s specifically designed to make social media automation as simple and effective as possible, take a look at all the great features of Send Social Media.
Social media has developed at a very rapid pace. It was less than a decade ago when most social media activity was limited to people under the age of 25. Since then, platforms like Facebook have grown into global drivers where people from all walks of life go on a daily basis.
As social media has become more ingrained into people’s daily routines, the companies behind these platforms continue to roll out new features to ensure they’re not left behind like previous front runners such as MySpace. One area where Facebook, Twitter, Instagram and Pinterest have all focused a lot of effort is on appealing to businesses.
Since almost all social media revenue comes from advertising, these platforms know that they need businesses to care about them. By providing features and tools that appeal directly to businesses, the platforms are able to accomplish those goals.
An Important Feature of Facebook Business Pages
Even though they started out as an online network exclusively for college students, Facebook has emerged as the clear leader in the social media space. With over a billion active users, Facebook plays a role in everything from elections to letting people know that someone they care about just had a baby.
Beginning in 2007, Facebook committed to helping brands reach the people they care about. This started with brand pages, followed by the concept of becoming a fan in 2009. Facebook also introduced contests and promotions in that year. While a few page features have come and gone over the years, one that has remained is the ability for people to leave reviews of pages that are associated with a local business.
Although some businesses were initially concerned that the ability to leave reviews could negatively impact their online reputation, most have found that as long as they take care of their customers, the ability for people to leave reviews is something that’s been useful. In the event that a customer does leave a mixed or negative review, promptly responding can help turn the tide. That’s why having a reviews monitoring dashboard in your mix of tools is so useful. It’s also why this feature is one of many that’s available in our social media analytics dashboard
Send Social Media Makes Social Media Review Management a Breeze
While Facebook has been a leader in encouraging users to review businesses, this type of activity occurs across all major social platforms. Since you want to know when someone is talking about your business but don’t want to spend all your time refreshing information on your screen, you’ll be happy to know that Send Social Media’s ability to monitor reviews extends across social media.
If you want to learn more about this functionality and all the others we offer, be sure to take a look at all the features of our social media monitoring dashboard.
Although social media usage and influence only continues to increase, plenty of businesses still struggle to stay on top of their social channels. Even after a business clears the initial challenges that often come up when getting started with social, it’s common to feel overwhelmed by how much there is to do. If you want your business to take advantage of everything social media has to offer but worry that you simply don’t have the resources to do so, we want to share four different ways social media automation can help you out:
Efficiently Handling a Large Number of Responses
As you build more momentum for your business through social media, the number of people who interact with your profiles will increase. While this is a good problem to have, it’s still a problem. The last thing you want to do is make potential customers feel ignored or miss a very important message. Since trying to manually go through a large number of responses across multiple platforms can take a lot of time, the ability to aggregate all responses into a single dashboard through social media automation is a huge help.
Identifying the Best Content to Share
There’s an incredible amount of content on the Internet. However, that doesn’t make it any easier to know what you should share through your social profiles. The good news is social media automation can make this decision easier. By automatically collecting analytics about how every post performs, you’ll be able to gain a better understanding of what you should be posting. You can also use an integration like RSS to keep your feed interesting. And to top things off, automation gives you the ability to schedule as many posts as you want to share in advance.
Using Social Media for Customer Service
Many of the features that you’ll find on any of the major social media platforms make them ideal for providing customer service. The only downside is if you start getting too many customer service requests, it can overwhelm your current resources and cause your business to drop the ball. The good news is social media automation can solve this dilemma. By bringing all customer service issues into a single location and making it very easy to reply, your business will be able to keep up with this task regardless of the volume you receive.
Engaging with Followers in a Meaningful Way
Engagement is a huge part of social media. So how can you take your interactions with followers beyond quick comments? A great option that’s possible with the help of social media automation is group messaging and/or email marketing. These approaches will allow you to communicate in more depth with your followers.
If you want to overcome common marketing challenges by taking advantage of social media automation, get started today with a free 30-day trial of the Send Social Media Dashboard.
At Send Social Media, we are very passionate about social media. But that passion isn’t just because we think social media is fun. Instead, it comes from the firsthand experience we have of seeing just how much social media can transform businesses. Whether you’re in a B2C or B2B space, social media makes it easier and more cost-effective than ever before to connect with highly targeted prospects.
Although social media can work extremely well for just about any type of business, that doesn’t mean this form of marketing is always intuitive. Plenty of businesses dive into social media with big expectations, only to be disappointed by the lack of traction they end up seeing.
Whether you’re currently in that position or you’ve been hesitant to even get started with social media, we want to explain why the right social media marketing dashboard can help bring all the necessary pieces of a successful strategy together:
One of the most common reasons business struggle with social media marketing is they have a hard time telling what’s working and what isn’t. This stems from the fact that even though most social platforms now provide analytics data to businesses, that data isn’t always presented in an actionable way. Since our social media dashboard for businesses was specifically designed to easily monitor and compare key data, we solve this important issue.
Streamline Your Activities
Another challenge for businesses is being able to stay active across multiple social platforms. Given that different social sites can require their own strategies, manually managing all this activity can consume a lot of time and resources. Fortunately, our dashboard brings everything you need into one location. And thanks to our white label social media management, it’s even possible for agencies to stay on top of all the accounts for multiple businesses.
Make Consistency Your Default
Social media is something that builds momentum over time. So when a business is unable to stay consistent with their activity, it greatly reduces their likelihood of finding traction on that platform. Our social media marketing dashboard solves that problem by giving businesses the ability to schedule posts and updates. That means you can sit down and take care of a week or even month’s worth of updates all at once.
Power-Up with Email
While social media is great for bringing targeted prospects into your funnel, it’s generally not the best for converting them into customers. Since email does a better job of that task, we’ve built our dashboard to seamlessly integrate email marketing into your social efforts. That combination makes it possible to fully unlock the power of social as a key driver of growth for your business.
To see just how well our social media marketing dashboard can work for your business, be sure to schedule a live training session with our team.