If you want your best content to get the social media attention it deserves, you need for it to be noticed by influencers. And since people who fit the profile for being a customer of your business use social media, it’s important to have a way to bring them in as leads. While both of these tasks can seem like major challenges, the good news is you can accomplish each one with the help of social media monitoring.
What’s the Best Way to Find Relevant Influencers?
Just because someone is a social media influencer doesn’t mean they’re going to be interested in your content. In order to find the right influencers, you need to find people within your industry and/or niche. Fortunately, this is something that a quality social media monitoring tool will make easy for you to do.
With the help of the right tool, you’ll be able to identify people who are sharing content that’s related to your business. Next, you’ll be able to see what kind of reach and engagement that content generates. From there, it will be possible for you to start building relationships with the influencers who are originally sharing the content.
Tips for Using Social Media Monitoring to Find Leads
What’s great about the strategy outlined above is not only will you be able to find the influencers who are originally sharing the content, but you’ll also have an opportunity to identify the people who are interacting with that content. Since that interaction is a clear sign that people have an interest in your industry and/or niche, there’s a very good chance that they may be ideal leads for your business.
While this type of identification is a very good starting point that can help you generate leads, it’s just one of many options for social media lead generation. For Facebook, two proven strategies are competitions and customized tabs. On Twitter, Lead Generation Cards can work very well when utilized correctly.
What’s really appealing about Lead Generation Cards is even if you’re in a B2B industry that may present challenges in terms of shareable content, the targeting provided through this program may be exactly what you need to reach the right users. The same can be true for using the various targeting tools that LinkedIn provides.
Finally, while it can take extra effort to create quality videos for YouTube, this platform can be very useful for generating leads. Not only can YouTube videos allow you to target specific search engine result pages, but the format is very conducive to driving leads. By providing an introduction to useful information and then asking viewers to enter their email address if they want more, you’ll find that it’s possible to achieve a very strong conversion rate. Having that ability is one of many reasons why YouTube is an excellent social media for a business tool.
If you’re ready to start using a tool that will make it possible for you to identify influencers and find leads, take a look at all the features our social media monitoring dashboard has to offer.