A social media dashboard can be an invaluable tool for businesses that are spending any amount of time utilizing social media platforms for building their brand and marketing to potential & existing customers. And because this type of tool can deliver so much value, there’s no shortage of companies who offer one. However, it’s important to understand that not all social media dashboards are equal in terms of what they can do for your business. Here are 10 features every social media dashboard must have:
If your business is currently utilizing social media platforms but you aren’t using a dashboard to track social activity, here are the ten features you’ll want to make sure a dashboard has before signing up for it:
Easy to Use
Simply put, if a dashboard is cumbersome or unintuitive, it’s going to hold your efforts back instead of propelling them forward.
A big part of why this type of dashboard is so useful is because it allows you to handle all your social media management from a central location. Since a dashboard is only as good as the platforms it allows you to manage, be sure to choose one that has enough resources behind it to support all of the platforms you currently utilize.
Different tasks require different information to be emphasized. A dashboard that allows you to customize what you see to your current task will save you a lot of time.
Helps You Stay Organized
You’ll want to choose a dashboard that makes it dead simple to perform tasks like searching for something you previously shared.
One of the biggest challenges with social media analytics is separating meaningful signals from noise. By choosing a dashboard that has features that help to do this type of work, you can avoid drowning in too much data.
Since social media is all about the now, it only makes sense that the social media monitoring provided by a dashboard should be capable of keeping up with conversations in real-time. And since you’re a busy person who simply can’t sit in front of the dashboard throughout the entire day, it’s important for it to have a notification system. This will ensure that even if an important conversation seems to come out of the blue, you will know about it right away.
A great dashboard shouldn’t just help you keep up with what’s being said about your business. It should also have features that make social media posting even easier. By choosing a dashboard that streamlines publishing, you can ensure that your brand is always part of relevant conversations.
The most successful business social media strategies are those that utilize every member of a business. A dashboard that allows you to give different levels of permission to various members of your team will save you a lot of time and stress.
Focused on Community
Because social media is such a powerful tool for building an active online community, be sure that the dashboard you’re considering is going to be able to support that type of activity.
Ties Into Other Marketing Efforts
Social media isn’t something that should exist in a silo. That’s why features like automated reports that can be shared with clients, team members, or email subscribers are an essential component of a great dashboard.
Now that you know exactly what makes a truly useful social media dashboard, you’ll be able to pick the one that’s right for your business, which in turn will allow you to take your social media branding and marketing efforts to the next level!