Send Social Media Blog – Updates of Send Social Media Dashboard

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Send Social Media makes it easy to import and schedule multiple social media updates at once. The type of message you choose to import could be anything like your regular Tweets or your daily Facebook status updates.

A CSV file is a simple text format commonly used for database tables. Each record in a table is one line of text with each value separated by a comma with no space. Learn how to schedule Multiple Social Media Updates in bulk with Send Social Media:

Note: While most text editors, office applications, and database management systems support CSV format, they may not export correct character renderings in a CSV. For instance, depending on a system’s regional settings, Microsoft Excel may use a semicolon as a separator instead of a comma. Be sure to check your application’s defaults before exporting to CSV format. Be sure to use the following date format for the SendDate column: yyyy-MM-dd HH:mm. E.g. 2012-02-24 23:59 for your CSV file.

You can follow the steps below to import the messages using Send Social Media’s message importer:

1) Click on Add/Edit Services > Import.

2) Under CSV importers, click “Add” next to Message Importer.

3) Click “Browse” and select your CSV file.

4) Note that Send Social Media accepts a specific CSV file format as seen below. The column headers “Message”, “Subject” and “SendDate” must be included.

 

5) Select the group that you want these messages to be distributed to. A group can consist of multiple social network profiles, email address, blogs etc.

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Announcing Send Social Media’s New Analytics Dashboard! We have been working hard the last few months at Send Social Media, developing the most advanced social media analytics dashboard on the market today. We are excited to announce that this has just been released to all our Send Social Media users! Our white label customers will receive this update in the next 2 days.

See a walkthrough of our new reporting features at our next webinar. Register here.

Here’s a summary of what’s new:

  • Ability to create branded, custom reports with your own logo
  • Rich integration with Facebook Insights, Google Analytics, Bit.ly and others
  • Abilty to receive regular reports via email
  • Ability to share reports with team members
  • Drag-and-drop report designer with WYSIWYG editor for printer-friendly reports

There are a lot of exciting new features and in this post, we’ll just touch on the basic steps needed to create your first custom report:
1. Go to the My Reports tab.
2. Select Report Builder.
3. If it’s the first time, you’ll be presented with the option to pick a layout.

 

4.Select a suitable layout for your report by clicking on a thumbnail.
5. You’ll then be prompted to give your report a name, title and to select your default report period.
6. Click “Next >” and you’ll be prompted to add modules to your report.


7. We have over 100 different report modules that you can add.
8. All modules can be dragged and dropped within your report layout.
9. To receive reports via email, use the Email button to schedule regular reporting emails, monthly, fortnightly or weekly.
10. To add more modules to your report, simply use the Add Modules button at the top of your reporting dashboard.

The Send Social Media Twitter Management features allow you to automatically send a response to anyone who mentions your specific keywords.  This is an excellent marketing tool for busy social media managers who don’t want to miss the chance to engage with a potential client.  By striking up a conversation automatically, this tool gives you the opportunity to truly engage with potential clients who are talking about your field of expertise. Learn how to automatically Reply to Twitter Users who mention specific terms via Send Social Media:

Follow the steps below to configure the Twitter auto reply tool on your Send Social Media account.

Step 1: Log into your Send Social Media Account.

Step 2: Go to Add/Edit Services.

Step 3:  Go to the Automation tab and click “Add” to include Twitter Auto Replies.

Step 4: Type in a description along with your keywords into the respective fields.  Keywords must be separated by a comma.

Step 5: Type in your message.  You can randomize which message will go out by entering different messages on each line.

Step 6: Save your settings at the bottom of the page.

It is really that easy to start engaging with Twitter users who are talking about your area of expertise without you even having to be in front of your computer!

How do you use the automation tools that Send Social Media provides to make managing your social media engagement easier?

Send Social Media allows you to grow your Twitter audience with minimal effort. The service works by automatically following people on Twitter who mention terms that you specify in the hope that these Twitter users will follow you back.

How to add Twitter Auto Follower

  1. Go to Add/Edit Services How to Grow your Twitter Follower-base with Send Social Media!
  2. Select Automation
  3. How to Grow your Twitter Follower-base with Send Social Media!
  4. Select Twitter Auto Follower and click Add
  5. On the settings screen, complete the required fields.
  6. You can configure Send Social Media to notify you via email whenever it follows new users.
  7. Click Save Settings to add the service

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Twitter Hashtags are primarily used so that it’s easy to get a general pulse of groups of people who are talking about the same subject. By searching for a hashtag, you’ll be able to see a stream of all the tweets that include it. This can be extremely useful for both marketing and monitoring.

In terms of marketing, a hashtag is a great way to promote a special event. Choosing a hashtag for your event and then sharing it with others will allow them to create a buzz about your event before, during and after it occurs.

And for monitoring, a few simple Twitter searches can make it easy for you to see what hashtags are popular within your industry. You can then save those searches so you can keep an eye on any new topics that start gaining momentum. Send Social Media makes it easy to monitor conversations.

The other strategy you’ll definitely want to employ for optimizing your account is to start using Twitter Lists. The reason that lists are such a useful feature is because they allow you to create groups for both your own use and the use of others. Additionally, it’s a great way to get a pulse of what a specific segment of Twitter users are doing.

Creating a list is quite easy to do. Once you click the new list link that’s visible on your profile page when you’re logged in, you can choose whether you want it to be public or private. From there, you can either add the URLs of the Twitter users you want in the list, or you can navigate to their page and directly add them. You may also find that it’s quite useful to follow existing lists that other people have created.

Send Social Media allow you to automatically send a response to anyone who mentions your specific hashtags.  This is an excellent marketing tool for busy social media managers who don’t want to miss the chance to engage with a potential client.  By striking up a conversation automatically, this tool gives you the opportunity to truly engage with potential clients who are talking about your field of expertise. Follow these steps to configure the Twitter auto reply tool on your Send Social Media account.

social media managementDaily Task

The strategy you’ll definitely want to employ for optimizing your account is to start using Twitter Lists. The reason that lists are such a useful feature is because they allow you to create groups for both your own use and the use of others. Additionally, it’s a great way to get a pulse of what a specific segment of Twitter users are doing.

Creating a list is quite easy to do. Once you click the new list link that’s visible on your profile page when you’re logged in, you can choose whether you want it to be public or private. From there, you can either add the URLs of the Twitter users you want in the list, or you can navigate to their page and directly add them. You may also find that it’s quite useful to follow existing lists that other people have created.

If your business has spent any amount of time using Twitter, you may have heard of a feature called Twitter Cards. While this feature can be very useful for businesses, it can also be a bit confusing. That’s why we put together the following guide to help answer common questions and assist your business with putting Twitter Cards into action.

The Basics of Twitter Cards

In 2007, Facebook created a platform for developers. This platform included a social graph. In 2010, Facebook extended the graph through the social media Open Graph. The purpose of that extension was to include websites and pages that people liked throughout the web. Then in 2011, Facebook extended the Open Graph to include other actions and objects created by apps and enable those apps to integrate deeply into the Facebook experience.

If you’re wondering why we’re talking about Facebook in a post about Twitter Cards, it’s because this feature is part of Facebook’s Open Graph Meta tags. While this is a conversation that can quickly get very technical, the main thing you need to remember is the Open Graph is about using rich data. For Twitter Cards, that means an enhanced way to tweet messages.

Using Twitter Cards for Your Business

There are a variety of social media Twitter Cards that businesses can do to create more engaging content and share it through the Twitter platform. Summary Cards are the first. These cards add a preview excerpt to a link that’s tweeted out. There are also Summary Cards with Large Images. Not only do these types of tweets have a preview excerpt, but they also include a large image from the source. Given that images continue to drive an increasing amount of online activity, this can be a very compelling option.

Product Cards are another format that can work very well for many businesses. This type of tweet includes product images and a description. A Player Card can also be a great format. This is used to play video clips in Twitter. Since video is becoming even more popular than images in many cases, using this format is an excellent way to increase engagement via Twitter.

As far as the technical details needed to make Twitter Card work, we recommend the official Cards Markup Tag Reference from Twitter. This documentation covers everything that the technical members of your team will need to get this functionality running. Once the technical implementation is taken care of, you’ll be able to experiment with different types of Twitter Cards to see which ones drive the best results for your business.

If you want to learn more about getting the most out of Twitter, be sure to check out the other great Twitter How To’s we’ve published on our blog.

One of the reasons that businesses often have a little hesitation about getting started with social media is because they feel like there’s so much to learn. While it’s true that it takes some time to get a really strong feel for the dynamics of different social networks, the good news is tools like our social media dashboard make it easier than ever to get a handle on things.

In addition to providing a tool that makes social media management across multiple platforms easier than ever before, we are committed to helping business owners learn everything they need to know to find social media success. That’s why we want to dive into a topic that we’ve been asked about on multiple occasions.

What is Community Management?

At this point, most businesses have at least come into contact with the term social media marketing. Although it’s a term that encompasses a lot, the core of this phrase refers to any type of marketing that’s done through a social media platform.

Another term that’s not quite as widespread but has continued to gain momentum is community management. Since social media makes it possible for businesses to build a type of community around themselves, it’s easy to understand why many people may view social media marketing and community management in the same light.

While it is true that these two terms are related, they don’t refer to the same activities. And since both activities do offer real value, it’s important for businesses to be aware of how to utilize each one.

Like social media marketing, the broad definition of community management is generally stated as “any attempts to cultivate, nurture, or engage with a given audience.” Because that definitely shares traits with social media marketing, let’s take a look at what separates the two.

Social Media Marketing vs. Community Managemen

The main difference between social media marketing and community management is they take place at different stages of building a relationship with a potential or current customer. With social media marketing, you’re focused on bringing people into contact with your business for the first or subsequent times.

When social media marketing is done well, some of the people you come in contact with will want to engage with your business even more. As you attract more people who feel this way, you’ll start to build a community. That’s where community management comes into play.

Instead of being focused on bringing new people into the sphere of your business, community management is all about strengthening an existing community. When community management is handled correctly, it can yield substantial benefits including customer retention, customer attraction and increased brand reputation.

While entire books have been written on the subject of community management, the main thing to keep in mind is the more opportunities you can create for people to engage, the more successful you’ll ultimately be with this online strategy.