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Blogging How To’s

One of the most popular features on Send Social Media is the ability to automatically distribute your blog posts to all your social media accounts at once.  Our social media management software does this through the use of an RSS auto-poster. This blog post will explain how this can be achieved. Learn how to automatically distribute your blog to Facebook, Twitter, LinkedIn and more via RSS with Send Social Media:

Step 1: Add your social media accounts

The first thing you’ll want to do is add your social media accounts. You can do this by going to Add/Edit Services where you’ll be able to add your Facebook, Twitter and LinkedIn accounts as well as many others.

Step 2: Create a group

  1. After linking up your accounts to Send Social Media, go to My Groups and click New Group. Give your group a name and click Create.
  2. Once your group has been created, click “Add Contacts/Services…”.
  3. Select the services you wish to add to the group and click “Select Contacts/Services”. These are the services that will receive the RSS posts. You can select as many services as you like.
  4. How to Automatically Distribute Your Blog to Facebook, Twitter, LinkedIn and more via RSS with Send Social Media

    How to Automatically Distribute Your Blog to Facebook, Twitter, LinkedIn and more via RSS with Send Social MediaOne of the most popular features on Send Social Media is the ability to automatically distribute your blog posts to all your social media accounts at once.  Our social media management software does this through the use of an RSS auto-poster. This blog post will explain how this can be achieved. Learn how to automatically distribute your blog to Facebook, Twitter, LinkedIn and more via RSS with Send Social Media:

    Step 1: Add your social media accounts

    The first thing you’ll want to do is add your social media accounts. You can do this by going to Add/Edit Services where you’ll be able to add your Facebook, Twitter and LinkedIn accounts as well as many others.

    Step 2: Create a group

    1. After linking up your accounts to Send Social Media, go to My Groups and click New Group. Give your group a name and click Create.
    2. Once your group has been created, click “Add Contacts/Services…”.
    3. Select the services you wish to add to the group and click “Select Contacts/Services”. These are the services that will receive the RSS posts. You can select as many services as you like.

    Step 3: Add the RSS autoposter

    Now that you’ve added your social media accounts and created a group of services that will receive RSS posts, you can configure the RSS autoposter.

    1. Go to Add/Edit Services and select the RSS tab.
    2. Click “Add” next to the RSS Auto Poster service.
    3. You will then be taken to the page that allows you to configure your RSS autoposter.
    4. Complete all the settings, by adding your RSS feed and making sure you select the group you created in Step 2 where it says “Post to the following group”.
    5. Click Save Settings for your changes to take effect and Sendible will start distributing your RSS feed.

Send Social Media makes it easy to import and schedule multiple social media updates at once. The type of message you choose to import could be anything like your regular Tweets or your daily Facebook status updates.

A CSV file is a simple text format commonly used for database tables. Each record in a table is one line of text with each value separated by a comma with no space. Learn how to schedule Multiple Social Media Updates in bulk with Send Social Media:

Note: While most text editors, office applications, and database management systems support CSV format, they may not export correct character renderings in a CSV. For instance, depending on a system’s regional settings, Microsoft Excel may use a semicolon as a separator instead of a comma. Be sure to check your application’s defaults before exporting to CSV format. Be sure to use the following date format for the SendDate column: yyyy-MM-dd HH:mm. E.g. 2012-02-24 23:59 for your CSV file.

You can follow the steps below to import the messages using Send Social Media’s message importer:

1) Click on Add/Edit Services > Import.

2) Under CSV importers, click “Add” next to Message Importer.

3) Click “Browse” and select your CSV file.

4) Note that Send Social Media accepts a specific CSV file format as seen below. The column headers “Message”, “Subject” and “SendDate” must be included.

5) Select the group that you want these messages to be distributed to. A group can consist of multiple social network profiles, email address, blogs etc.

 

Announcing Send Social Media’s New Analytics Dashboard! We have been working hard the last few months at Send Social Media, developing the most advanced social media analytics dashboard on the market today. We are excited to announce that this has just been released to all our Send Social Media users! Our white label customers will receive this update in the next 2 days.

See a walkthrough of our new reporting features at our next webinar. Register here.

Here’s a summary of what’s new:

  • Ability to create branded, custom reports with your own logo
  • Rich integration with Facebook Insights, Google Analytics, Bit.ly and others
  • Abilty to receive regular reports via email
  • Ability to share reports with team members
  • Drag-and-drop report designer with WYSIWYG editor for printer-friendly reports

There are a lot of exciting new features and in this post, we’ll just touch on the basic steps needed to create your first custom report:
1. Go to the My Reports tab.
2. Select Report Builder.
3. If it’s the first time, you’ll be presented with the option to pick a layout.

 

4.Select a suitable layout for your report by clicking on a thumbnail.
5. You’ll then be prompted to give your report a name, title and to select your default report period.
6. Click “Next >” and you’ll be prompted to add modules to your report.


7. We have over 100 different report modules that you can add.
8. All modules can be dragged and dropped within your report layout.
9. To receive reports via email, use the Email button to schedule regular reporting emails, monthly, fortnightly or weekly.
10. To add more modules to your report, simply use the Add Modules button at the top of your reporting dashboard.

It’s amazing how many organizations and businesses still don’t use a Social Media Dashboard. When I say that it’s amazing, I really mean that. Any organization that does not already understand that social media is the key to their future success has essentially hung out the “closed for business” sign and is waiting for someone to tell them. With the myriad of networks out there that need to be worked and monitored, there are only two viable options: have a large staff devoted to social media or get software to take care of your social media tracking. Here are 10 ways social media management tools can save you time.

 

1. Track your Competition
You not only need to know what’s going on with your own business, you need to know where you stand with your competition in the space. You can just as easily track them as you do yourself with the right searches set up.

2. Time Management
This is key. Productivity is all important to be efficient, and having a staff to take care of your social exploits is just too expensive for most. As one business owner pointed out recently, he used to spend 10 minutes per client per day just responding to and checking on their engagement in the social space. That’s all day long. With the help of a social media dashboard, he now spends 20 minutes per month instead.

3. Brand Management
Using the dashboard allows you to set up keyword searches that will track what people are saying about you and you product or service. Being able to find these quickly and engage the commenters can prevent trying to put out forest fires of bad sentiment later, or encourage good sentiment now.

4. Schedule and Auto-Respond
This is also time management. If you want to post several times a day to different networks, they need to be spread out. The scheduler feature of a dashboard lets you spend some time once a week or a month setting up what you want to send and when, and then let it do its thing. The auto-responder also let’s you be engaged with your audience without having to stare at the screen all day. Setting up simple Thank You messages for comments or similar things can make sure that they don’t feel like they are wasting their time posting, then later you can get back to them in a more detailed fashion if warranted.

5. Find New Customers
When you can track what people are talking about, you can narrow in on those who seem to have an interest in what you have to offer, so that you can engage them and win them over.

6. See How Effective Each Post Is
Each message or post that you throw up on the screen can be tracked to see if anyone is responding to it. Knowing this is important, because it allows you to find out what is effective and what is a flop.

7. Collaboration
Most dashboards give you collaborative power so that coworkers across the building or across the world can work together on your social media campaign, increasing both productivity and effectiveness.

8. Track More Than Just Social Sites
With a good social media dashboard, you can also track what’s being said about you on blogs and RSS feeds, as well as other various sources. Not everything is said on Facebook and twitter, and this can often give you even more insight since when someone bothers to comment on a blog post, they usually have something to say that you should be listening to.

9. Find Out if Your Traffic is Coming From Social Sources
The visits to your website – where are they coming from? Knowing whether they came from a Google search or a social click-through lets you know where you need to focus your energy.

10. It Makes You Look Smart
Oh, they may tell you that you’re a geek to your face, but secretly they know that you are a genius for having the business savvy to use one.

Send Social Media does everything Hootsuite does, but significantly better in addition to other features Hootsuite simply doesn’t offer.

1. Schedule posts to over 30+ social networks – not just 5 Schedule and posts tweets, Foursquare shouts and venue tips, LinkedIn status updates, LinkedIn Group posts, personal messages, as well as WordPress (self-hosted), WordPress.com, Blogger, Posterous and Tumblr blogs, Pinterest pins, Instagram, Flickr albums, Email Newsletters and even SMS/text messages. That’s just scratching the surface as you can add over 30+ more social networks.

2. Better Analytics, analyze every post, click, share & comment while also checking your Klout score Track just about everything including clicks, referrers, shares, comments, views and more. Track every piece of content you distribute, making it easy to measure the success of your campaigns. You can even add your Google Analytics code. Get reports on various metrics including fans/followers over time, engagement, klout, sentiment and more.

3. Better Monitoring, track and easily respond to your Yelp and City search reviews Monitor what’s being said about your brand on blogs, news, social networks and in comments. Your sentiment analysis highlights which mentions you should respond to. You can also review your latest Yelp and CitySearch reviews so you can respond right away.

4. Customer Database included letting you engage with them all easily Access all your social, email and mobile contacts in a single, unified address book. Import your contacts from all the services you use including Gmail and LinkedIn. Create profiles and groups for each contact you import, allowing you to reach them on whichever platform you choose.

5. Unlimited Collaboration Tools to manage multiple users and clients Manage accounts for multiple clients and/or contributors while creating logins allowing them to manage things themselves. Create user hierarchies and manage permissions. This is a great solution for agencies needing to manage multiple client accounts and perfect for businesses with small teams. Your users have the option to log in and manage things themselves or you can manage everything for them.

6. A better calendar style layout that actually lets you see your scheduled posts overall Have a true calendar layout to easily view all your scheduled posts for editing. Access the interactive drag-and-drop calendar to easily plan your message schedule.

7. Now you can send 160-character SMS texts to any network in the world Send customers promotional codes and announcements about deals and sales or integrate SMS into your own applications. Sending an SMS text is as simple as typing your message and deciding where to send it. Add a sign-up widget to your website to gather new mobile numbers and potential customers.

8. Manage all your social streams from a single inbox Like, Comment, Share and Delete posts in your stream from services like Facebook, Twitter and LinkedIn. Easily manage your Twitter stream, lists, search terms and followers. View detailed information about anyone on Twitter, including Klout scores and influencers. Keep track of mentions, search terms, retweets and more.

9. All the Twitter Features you love and more! Manage and track all your Twitter profiles in one place. Read and respond to your Twitter stream in real-time or schedule tweets to go out later. Setup auto-responders, auto-follow and unfollow keyword targeted users and more!

At this point, most businesses have heard that not only do they need an online presence, but their online presence needs to be active. One of the best ways to create an active online presence is by consistently publishing quality content. A big part of why content marketing has become such a popular strategy is because it allows businesses to attract new leads and maintain relationships with existing customers. Best of all, this type of inbound approach to marketing costs less than traditional outbound methods.

While all of that sounds great, the big question that many businesses have is what kind of content should they be creating in order to reap all the benefits that content marketing has to offer? To help answer that question, let’s take a look at the four main categories of content that make sense for businesses to invest in creating:

Referrers
One of the biggest lessons to remember about content marketing is not all the content you produce has to be for people in your target market. Instead, some of the content you publish can be broad enough to appeal to anyone who may know someone in your target market. By focusing some of your efforts on this broader strategy, you’ll be able to get your content in front of people who can then share it with prospects.

Prospects
Once someone is aware of your business and interested in what you have to offer, it’s important to have content online that can help them solve a specific problem. The reason this type of content works so well is it simultaneously builds trust and proves your value. When free content is able to solve a problem someone is experiencing, they’re instantly going to think about how much more value they can get by becoming an actual customer.

Customers
Content can be an excellent way to turn one-time customers into loyal customers who make repeat purchases. Types of content that fall into this category include pieces that explain how to get even more out of your products or services, as well as interesting pieces that will put you at the top of customers’ minds.

Advocates
Since content is a great way to position your business as a thought leader, it’s important to focus some of your efforts on pieces that will catch the attention of other relevant influencers within your industry.

One of the best ways to monitor how well content performs and adjust future efforts accordingly is to analyze their social media popularity. If you’re looking for the simplest way to stay on top of your company’s social media efforts, be sure to take a look at the Send Social Media Dashboard 14 day trial!

Whether you’re getting started with social media for the first time or are looking into how you can hone your strategy, there’s value in taking time to think about which network is going to best fit your business. We’re going to look at a few questions to ask about social media and your business, followed by the attributes that make different networks unique:

 

How to Think About Social Networks for Your Business

As you begin evaluating different opportunities related to social media for small business, there are a few things you’ll want to keep in mind. The first is what is the main purpose of a specific platform. Next, does it have any attributes that relate to the needs of your business. The third factor you’ll want to look at is the target audience a specific social platform services. Finally, you’ll want to think about the time and resources required to see traction on a network.

Understanding the Differences Between Facebook, Twitter and Pinterest

When it comes to putting together a solid social media strategy for business, it’s likely that there are a few social networks you will evaluate first. Those networks are Facebook, Twitter and Pinterest. Facebook is obviously the largest of the three platforms. While Facebook has features that can help businesses, getting significant results may require spending money to boost posts and advertise. This platform has users of all ages, but is starting to skew a little older. The time required to build up a Facebook presence is reasonable.

Twitter is the second network. It can be used to share content or interact directly with others. Twitter is split pretty evenly between male and female users. Building meaningful traction may take some time. Last is Pinterest. Although its male users are growing, it still caters to a primarily female audience. Pinterest works best for businesses that have the ability to capture and share lots of beautiful images of their products.

The Benefits of Publishing on Multiple Social Networks

While there’s definitely value in thinking about which social network is going to have the biggest impact on your business, it’s also worth noting that there’s no way to know with absolute certainty how users on different networks are going to react. Since you may find that your business or certain pieces of content suddenly pick up momentum on an unexpected network, it’s worth having an active presence on multiple ones.

Although publishing to multiple networks may sound like a lot of work, Send Social Media makes it easy. Once you start using this tool, you’ll find that you can manage multiple networks in the same amount of time it would take to manually manage one. Get started today with a 14-day free trial!

Every month, half a billion people get on Instagram. Because Instagram is a huge platform that will only continue to grow in 2017 and beyond, Send Social Media is very excited to announce that our Dashboard now supports Instagram.

By talking to businesses, marketers and agencies about the type of help they need with their Instagram marketing, we were able to build an excellent set of management and automation features. Since this addition to our platform presents an exciting new opportunity for social media marketing, we want to highlight the best Instagram features that are now available:

Inbox

1-a-ssm-instagram

 

The Inbox of our Dashboard brings all your Instagram activity into one convenient location. This makes it super easy to engage with people who are interested in your content. From this single view, you can easily see activity on all of your posts and then expand conversations, repost content or reply to comments. Advanced features available with a single click include translating, archiving or assigning to a specific member of your team.

Schedule and Queue New Posts

When we talk to businesses about why they aren’t using Instagram or what issues they’re encountering as they try to scale their marketing on this platform, we often hear that trying to post on a consistent basis is a stumbling block. We help solve that problem by making it easy to schedule and queue new posts. Instead of needing to start from scratch every time you want to make a new post, you or a member of your team can log into your Send Social Media Dashboard and then get weeks or even months worth of posts ready to go!

Search for Relevant Posts

Whether you want to research competitors, are looking for new types of content to post on your own account or are trying to find where you can engage with other users, our powerful search tool makes this type of work a breeze. Simply type in what you’re looking for and our tool will help you find the most relevant results.

Organically Grow Your Following with Powerful Instagram Automation

1-b-ssm-instagram

 

While we’re proud of every feature we built into this new component of our Dashboard, we are most excited about our Instagram Automation features. These features are specifically designed to turbocharge your growth on Instagram.

 

As you can see from the screenshot above, our tool allows you to automatically like other photos with a specific hashtag. You can choose how many photos to like each time, along with how long to wait between likes. You also have the ability to automatically follow other users and/or unfollow those who don’t follow back.

 

If you’re an existing Send Social Media customer and have any questions about our new Instagram features, don’t hesitate to contact us. And if you’re ready to see for yourself why so many businesses, marketers and agencies use our social media management dashboard, be sure to check out our free demo or trial.

Here are 10 ways social media management tools can save you time.

t’s amazing how many organizations and businesses still don’t use a Social Media Dashboard. When I say that it’s amazing, I really mean that. Any organization that does not already understand that social media is the key to their future success has essentially hung out the “closed for business” sign and is waiting for someone to tell them. With the myriad of networks out there that need to be worked and monitored, there are only two viable options: have a large staff devoted to social media or get software to take care of your social media tracking. Here are 10 ways social media management tools can save you time.

 

1. Track your Competition
You not only need to know what’s going on with your own business, you need to know where you stand with your competition in the space. You can just as easily track them as you do yourself with the right searches set up.

2. Time Management
This is key. Productivity is all important to be efficient, and having a staff to take care of your social exploits is just too expensive for most. As one business owner pointed out recently, he used to spend 10 minutes per client per day just responding to and checking on their engagement in the social space. That’s all day long. With the help of a social media dashboard, he now spends 20 minutes per month instead.

3. Brand Management
Using the dashboard allows you to set up keyword searches that will track what people are saying about you and you product or service. Being able to find these quickly and engage the commenters can prevent trying to put out forest fires of bad sentiment later, or encourage good sentiment now.

4. Schedule and Auto-Respond
This is also time management. If you want to post several times a day to different networks, they need to be spread out. The scheduler feature of a dashboard lets you spend some time once a week or a month setting up what you want to send and when, and then let it do its thing. The auto-responder also let’s you be engaged with your audience without having to stare at the screen all day. Setting up simple Thank You messages for comments or similar things can make sure that they don’t feel like they are wasting their time posting, then later you can get back to them in a more detailed fashion if warranted.

5. Find New Customers
When you can track what people are talking about, you can narrow in on those who seem to have an interest in what you have to offer, so that you can engage them and win them over.

6. See How Effective Each Post Is
Each message or post that you throw up on the screen can be tracked to see if anyone is responding to it. Knowing this is important, because it allows you to find out what is effective and what is a flop.

7. Collaboration
Most dashboards give you collaborative power so that coworkers across the building or across the world can work together on your social media campaign, increasing both productivity and effectiveness.

8. Track More Than Just Social Sites
With a good social media dashboard, you can also track what’s being said about you on blogs and RSS feeds, as well as other various sources. Not everything is said on Facebook and twitter, and this can often give you even more insight since when someone bothers to comment on a blog post, they usually have something to say that you should be listening to.

9. Find Out if Your Traffic is Coming From Social Sources
The visits to your website – where are they coming from? Knowing whether they came from a Google search or a social click-through lets you know where you need to focus your energy.

10. It Makes You Look Smart
Oh, they may tell you that you’re a geek to your face, but secretly they know that you are a genius for having the business savvy to use one.

trial

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Twitter Hashtags are primarily used so that it’s easy to get a general pulse of groups of people who are talking about the same subject. By searching for a hashtag, you’ll be able to see a stream of all the tweets that include it. This can be extremely useful for both marketing and monitoring.

In terms of marketing, a hashtag is a great way to promote a special event. Choosing a hashtag for your event and then sharing it with others will allow them to create a buzz about your event before, during and after it occurs.

And for monitoring, a few simple Twitter searches can make it easy for you to see what hashtags are popular within your industry. You can then save those searches so you can keep an eye on any new topics that start gaining momentum. Send Social Media makes it easy to monitor conversations.

The other strategy you’ll definitely want to employ for optimizing your account is to start using Twitter Lists. The reason that lists are such a useful feature is because they allow you to create groups for both your own use and the use of others. Additionally, it’s a great way to get a pulse of what a specific segment of Twitter users are doing.

Creating a list is quite easy to do. Once you click the new list link that’s visible on your profile page when you’re logged in, you can choose whether you want it to be public or private. From there, you can either add the URLs of the Twitter users you want in the list, or you can navigate to their page and directly add them. You may also find that it’s quite useful to follow existing lists that other people have created.

Send Social Media allow you to automatically send a response to anyone who mentions your specific hashtags.  This is an excellent marketing tool for busy social media managers who don’t want to miss the chance to engage with a potential client.  By striking up a conversation automatically, this tool gives you the opportunity to truly engage with potential clients who are talking about your field of expertise. Follow these steps to configure the Twitter auto reply tool on your Send Social Media account.