Consistency is one of the most important elements for a business to find success with social media marketing. Far too many businesses give up on social media channels before they have a chance to gain real traction. One reason that it’s so common for businesses to give up is they feel like these activities are taking up too much time and not delivering enough returns. Plenty of businesses simply don’t have the team resources needed to stay on top of social media on a daily basis.
If these kinds of issues sound familiar, your business is in the perfect position to harness the power of social media automation. When done correctly, this type of automation can keep your social media efforts running on a consistent schedule. It will also free you and any members of your team up to actually have time for engaging with people through social media. So if you want to get on top of social media marketing for your business and avoid feeling like you’re stuck on a hamster wheel, here are a few tips for getting started with automation: Continue reading
Every month, half a billion people get on Instagram. Because Instagram is a huge platform that will only continue to grow in 2017 and beyond, Send Social Media is very excited to announce that our Dashboard now supports Instagram.
By talking to businesses, marketers and agencies about the type of help they need with their Instagram marketing, we were able to build an excellent set of management and automation features. Since this addition to our platform presents an exciting new opportunity for social media marketing, we want to highlight the best Instagram features that are now available:
The Inbox of our Dashboard brings all your Instagram activity into one convenient location. This makes it super easy to engage with people who are interested in your content. From this single view, you can easily see activity on all of your posts and then expand conversations, repost content or reply to comments. Advanced features available with a single click include translating, archiving or assigning to a specific member of your team.
Schedule and Queue New Posts
When we talk to businesses about why they aren’t using Instagram or what issues they’re encountering as they try to scale their marketing on this platform, we often hear that trying to post on a consistent basis is a stumbling block. We help solve that problem by making it easy to schedule and queue new posts. Instead of needing to start from scratch every time you want to make a new post, you or a member of your team can log into your Send Social Media Dashboard and then get weeks or even months worth of posts ready to go!
Search for Relevant Posts
Whether you want to research competitors, are looking for new types of content to post on your own account or are trying to find where you can engage with other users, our powerful search tool makes this type of work a breeze. Simply type in what you’re looking for and our tool will help you find the most relevant results.
Organically Grow Your Following with Powerful Instagram Automation
While we’re proud of every feature we built into this new component of our Dashboard, we are most excited about our Instagram Automation features. These features are specifically designed to turbocharge your growth on Instagram.
As you can see from the screenshot above, our tool allows you to automatically like other photos with a specific hashtag. You can choose how many photos to like each time, along with how long to wait between likes. You also have the ability to automatically follow other users and/or unfollow those who don’t follow back.
If you’re an existing Send Social Media customer and have any questions about our new Instagram features, don’t hesitate to contact us. And if you’re ready to see for yourself why so many businesses, marketers and agencies use our social media management dashboard, be sure to check out our free demo or trial.
Although social media usage and influence only continues to increase, plenty of businesses still struggle to stay on top of their social channels. Even after a business clears the initial challenges that often come up when getting started with social, it’s common to feel overwhelmed by how much there is to do. If you want your business to take advantage of everything social media has to offer but worry that you simply don’t have the resources to do so, we want to share four different ways social media automation can help you out:
Efficiently Handling a Large Number of Responses
As you build more momentum for your business through social media, the number of people who interact with your profiles will increase. While this is a good problem to have, it’s still a problem. The last thing you want to do is make potential customers feel ignored or miss a very important message. Since trying to manually go through a large number of responses across multiple platforms can take a lot of time, the ability to aggregate all responses into a single dashboard through social media automation is a huge help.
Identifying the Best Content to Share
There’s an incredible amount of content on the Internet. However, that doesn’t make it any easier to know what you should share through your social profiles. The good news is social media automation can make this decision easier. By automatically collecting analytics about how every post performs, you’ll be able to gain a better understanding of what you should be posting. You can also use an integration like RSS to keep your feed interesting. And to top things off, automation gives you the ability to schedule as many posts as you want to share in advance.
Using Social Media for Customer Service
Many of the features that you’ll find on any of the major social media platforms make them ideal for providing customer service. The only downside is if you start getting too many customer service requests, it can overwhelm your current resources and cause your business to drop the ball. The good news is social media automation can solve this dilemma. By bringing all customer service issues into a single location and making it very easy to reply, your business will be able to keep up with this task regardless of the volume you receive.
Engaging with Followers in a Meaningful Way
Engagement is a huge part of social media. So how can you take your interactions with followers beyond quick comments? A great option that’s possible with the help of social media automation is group messaging and/or email marketing. These approaches will allow you to communicate in more depth with your followers.
If you want to overcome common marketing challenges by taking advantage of social media automation, get started today with a free 30-day trial of the Send Social Media Dashboard.
Having a social media engagement strategy can mean the difference between seeing significant results from your social media efforts or failing to gain any traction on social media despite posting on a regular basis. There are several reasons engagement is so important on social media. One is that it allows you to stand out above the noise. Continue reading
If your startup is currently using social media but you’re not happy with the results you’re getting, you may be feeling a lot of frustration. While that’s completely normal, it’s important to know that things don’t have to remain this way. Instead, you can take steps to improve your social media strategy and the results it delivers. So with that goal in mind, here are five tips that make it possible to create the best social media strategy for startups:
A social media dashboard can be an invaluable tool for businesses that are spending any amount of time utilizing social media platforms for building their brand and marketing to potential & existing customers. And because this type of tool can deliver so much value, there’s no shortage of companies who offer one. However, it’s important to understand that not all social media dashboards are equal in terms of what they can do for your business. Continue reading
Many nonprofits have discovered that social media is an ideal way to connect and engage with people who are passionate about what the organization does. If your nonprofit is currently using social media but you’re not sure how effective your strategy is, learning about which social media analytics for nonprofits matter most will allow you to properly analyze your current strategy and make the right adjustments going forward. So to help you get started, here are the five metrics you need to know about: Continue reading
One of the reasons that businesses often have a little hesitation about getting started with social media is because they feel like there’s so much to learn. While it’s true that it takes some time to get a really strong feel for the dynamics of different social networks, the good news is tools like our social media dashboard make it easier than ever to get a handle on things. Continue reading
While converting social media users into leads or customers requires more than a single click, getting them to engage with the content you share and produce is an important step. Since the right approach to posting can have a huge impact on the results you see from social marketing, let’s cover ten different social media posting ideas that have proven to be very effective: Continue reading