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10 Ways To Improve Your Social Media Engagement

Individuals and businesses who are new to this form of marketing often underestimate the full importance of social media engagement. The reality is while plenty of social media users are still using their accounts as a type of megaphone, they’re not maximizing the value of the time they invest in social media. The reason is if very few other users are actually engaging with them, the percentage of people who remember their business because of what they did with social media is going to be almost nonexistent. Continue reading

5 Things Every Social Media Analytics Report Must Have

Not all social media analytics reports are equal. In order to get real value out of this type of report, a platform needs to be able to accurately record and report certain types of data. If you want to ensure that the reports you invest in will have information you can use to move your business forward, here are the five most important components for a report to include: Continue reading

10 Ways Social Media Monitoring Can Help Your Business

Whether you’ve been utilizing social media for your business or are just getting started, you’ve probably noticed that there is always a lot going on. Because social networks are so active, plenty of businesses feel a little overwhelmed in terms of staying on top of everything. If you’re in a similar situation, social media monitoring can be extremely useful. To understand exactly why, let’s look at ten reasons right now: Continue reading

5 Secrets of the Content Marketing Experts

At this point, most businesses have heard that not only do they need an online presence, but their online presence needs to be active. One of the best ways to create an active online presence is by consistently publishing quality content. A big part of why content marketing has become such a popular strategy is because it allows businesses to attract new leads and maintain relationships with existing customers. Best of all, this type of inbound approach to marketing costs less than traditional outbound methods. Continue reading

How To Identify Influencers And Find Leads Using Social Media Monitoring

If you want your best content to get the social media attention it deserves, you need for it to be noticed by influencers. And since people who fit the profile for being a customer of your business use social media, it’s important to have a way to bring them in as leads. While both of these tasks can seem like major challenges, the good news is you can accomplish each one with the help of social media monitoring. Continue reading

How Can Your Business Benefit from a Social Media Dashboard ?

Whether your primary goal is to increase brand awareness or generate leads, social media can be a great channel for helping your business to grow. While social media is a very powerful tool, it does come with some challenges. One of the most common challenges that businesses face is trying to stay on top of their activity across multiple social media sites. Continue reading

10 Ways To Empower Your Online Business Using Social Media

Although there was a time when many people questioned the validity of social media for business purposes, that time has passed. Since businesses across countless industries are boosting their bottom lines through different social media strategies, let’s take a look at ten ways you can use social platforms to empower your business: Continue reading

6 Powerful Ways to Get People to Read Your Content

What Do You Need to Do to Get People to Read Your Content?

In a perfect world, investing in quality content would be enough to get people to read it. But since the Internet is far from being perfect, businesses have to take the initiative to get their content in front of the people they want to read it. Since the Internet presents countless distractions, this task can be quite challenging. Fortunately, that doesn’t mean it’s impossible. Continue reading

3 Critical Steps that Lead to a Successful Social Media Strategy

As a company that provides a social media dashboard, we’re in a unique position to interact with businesses from many different industries. Since we want to provide the best social media management tool possible, we spend a lot of time talking with business owners about the challenges they face in regards to social media. Continue reading

3 Ways Businesses Can Produce Interesting Social Media Content

One of the most common questions businesses have about social media is how they can produce interesting content that’s relevant to what they do and the audience they want to reach. While everyone knows that things like cat pictures perform really well on social media, that’s not content that’s going to be compatible with most businesses. However, that doesn’t mean that businesses won’t be able to produce great social media content. Regardless of the specific industry, there are always ways to come up with content that’s useful and interesting. Continue reading