Because social media has become such an integral part of the Internet, it’s a smart decision for any business to include social media in their marketing strategy. And while it wasn’t that long ago when plenty of businesses were still on the fence about the effectiveness of social media marketing, it’s now possible to use social media analytics to see the exact results that your efforts generate.
What’s really appealing about using analytics is not only will you be able to see how well your social efforts are working, but you’ll actually be able to make adjustments based on the data you collect. The only issue is when you first start to collect this type of data, you may feel a little overwhelmed by the sheer amount that’s available. To help you benefit from your analytics data instead of getting buried by it, let’s look at the best areas to focus your attention:
We’ve previously covered information about the best time to post to the most popular social media networks. However, since the exact time that’s best for one business may be different for another, it’s worth your time to run some experiments. Then you can look at your analytics and see exactly when you should be sharing. You’ll want to do this type of social media monitoring separately for both Twitter and Facebook, as well as any other social networks where you have an active presence.
Sharing too much content through your social media profiles will cause people to get frustrated and stop following you. But not sharing enough can lead to them forgetting about you and your business. And with Facebook, the frequency of your sharing can also be a factor that’s weighed by their algorithm that’s responsible for determining the visibility of your posts. Those are all reasons why it’s important to figure out the right amount of content to share.As with the previous tip, the answer to this question may be different for Twitter than it is for Facebook. Fortunately, utilizing analytics will make it fairly simple to see how different sharing frequencies impact the overall engagement you attract on each site that you use.
When you share a blog post or other piece of content, you want as many people as possible to read it. In order for that to happen, people first have to click the link. With the help of social media tracking, you can answer questions like whether links with a quote or by themselves get more clicks.
Because the social media landscape is so diverse, it makes sense to have a presence on multiple sites. However, it also makes sense to put more effort into the site(s) that drive the most new customers to you. By utilizing social analytics for conversion tracking, you can hone your social strategy to help maximize revenue.
As long as you start utilizing the information we covered today, you’ll be able to use your social media analytics program to get even better results from your online marketing efforts.
A social media dashboard can be an invaluable tool for businesses that are spending any amount of time utilizing social media platforms for building their brand and marketing to potential & existing customers. And because this type of tool can deliver so much value, there’s no shortage of companies who offer one. However, it’s important to understand that not all social media dashboards are equal in terms of what they can do for your business.
If your business is currently utilizing social media platforms but you aren’t using a dashboard to track social activity, here are the ten features you’ll want to make sure a dashboard has before signing up for it:
Simply put, if a dashboard is cumbersome or unintuitive, it’s going to hold your efforts back instead of propelling them forward.
A big part of why this type of dashboard is so useful is because it allows you to handle all your social media management from a central location. Since a dashboard is only as good as the platforms it allows you to manage, be sure to choose one that has enough resources behind it to support all of the platforms you currently utilize.
Different tasks require different information to be emphasized. A dashboard that allows you to customize what you see to your current task will save you a lot of time.
You’ll want to choose a dashboard that makes it dead simple to perform tasks like searching for something you previously shared.
One of the biggest challenges with social media analytics is separating meaningful signals from noise. By choosing a dashboard that has features that help to do this type of work, you can avoid drowning in too much data.
Since social media is all about the now, it only makes sense that the social media monitoring provided by a dashboard should be capable of keeping up with conversations in real-time. And since you’re a busy person who simply can’t sit in front of the dashboard throughout the entire day, it’s important for it to have a notification system. This will ensure that even if an important conversation seems to come out of the blue, you will know about it right away.
A great dashboard shouldn’t just help you keep up with what’s being said about your business. It should also have features that make social media posting even easier. By choosing a dashboard that streamlines publishing, you can ensure that your brand is always part of relevant conversations.
The most successful business social media strategies are those that utilize every member of a business. A dashboard that allows you to give different levels of permission to various members of your team will save you a lot of time and stress.
Because social media is such a powerful tool for building an active online community, be sure that the dashboard you’re considering is going to be able to support that type of activity.
Social media isn’t something that should exist in a silo. That’s why features like automated reports that can be shared with clients, team members or email subscribers are an essential component of a great dashboard.
Now that you know exactly what makes a truly useful social media dashboard, you’ll be able to pick the one that’s right for your business, which in turn will allow you to take your social media branding and marketing efforts to the next level!
Social media platforms can help brands build online communities of loyal customers who will go out on their way to spread powerful word of mouth about their business. However, it’s important to understand that these types of communities don’t magically spring up overnight. That’s why social media management is such a crucial component of online community building. In order to harness the power of this type of platform, you need to know what’s already going on, as well as how your brand can best align itself with the right group of users. Continue reading
Most people are already aware that when it comes to social media posting, it’s crucial to focus on providing as much value as possible. While it can be tempting to simply blast out messages that are self-promotional in nature, those generally aren’t anywhere close to being effective as sharing information that people find useful or engaging.
However, because the Internet is such a busy place, simply sharing great content isn’t always enough to maximize the effectiveness of social media. In order to generate the best results possible, it’s vital to take other factors like timing into consideration. Although that may sound stressful, the good news is lots of analysis around this topic has already been done. That means you just need to learn that information, and then put it into practice.
Since Twitter is a very busy place, it shouldn’t come as a surprise that there’s a lot of data. Out of everything that’s been studied, one of the most interesting findings is the fact that Twitter is extremely active on the weekends. Specifically, engagement with brands is a full 17% higher from Friday to Sunday than it is from Monday to Thursday.While that’s a very interesting takeaway for businesses, it doesn’t mean you should only tweet on the weekends. Because there’s still plenty of activity during the week, you’ll want to stay engaged. When it comes to the best weekday times, that actually depends on your goal for individual tweets.If you want as many people as possible to click-through, 12PM and 6PM are the two peak times. And if you’re going for retweets, 5PM is the ideal opportunity. So as you can see from both those facts, it’s best to focus the majority of your Twitter activity later in the day.Also Read:
How to Create Twitter Lists and Why They’re So Important
How to Use Twitter Hashtags for Marketing and Monitoring
When it comes to Facebook, people get more active as the workweek gets closer to ending. Thursday and Friday are generally identified as the two days when engagement is the highest, with Sunday being next on the list. And when it comes to actually posting, 1PM has been pegged as the best hour for shares, while 3PM generates the most clicks. So if you want to strike a balance between those two goals, doing your social media publishing on Facebook during the early afternoon is a smart bet.
Although Facebook and Twitter are generally credited for making social media mainstream, Google+, LinkedIn and Pinterest have all become major social networks in fairly short amounts of time. Since there are signs that Google may use Plus to help influence SERPs, every business can benefit from posting on it. The best times for this network are 9AM to 11AM, while the worst is from 6PM to 7AM.Also Read:How Google Plus Gets Your Business on the Map
If you’re in the B2B space, LinkedIn can be very useful. The peak times for this network are right before and after work, so 7AM to 8:30AM and 5PM to 6PM. Tuesday and Thursday are the best days to post on LinkedIn, while any time from 9AM to 5PM on Monday and Friday is considered the worst.Also Read:How to Boost Engagement On Your LinkedIn Company Page
For products and businesses that have to do with beauty, fashion, decorating, design or DIY in general, Pinterest can be a gold mine. The average Pinterest user spends more than 16 minutes on the site each time they visit! During the week, 2PM to 4PM and 8PM to 11PM are the best times to post. The other time that can work quite well is Saturday morning.
Although email is a different medium than social, given the fact that it plays an important role in the online marketing strategy of many businesses, it’s worth taking a quick look at the best time to hit send. According to various research, if you’re sending a promotional email to consumers, 6AM to 10AM and then 7PM to 10PM are the two sweet spots. And if you’re in the B2B market, 5PM to 7PM is the best time to send emails.
Now that you know the best times for social media posting, all that’s left for you to do is take what we covered and put it into action. Keep in mind that if you utilize a social media dashboard, you’ll be able to track your exact results and refine these times to the ideal range for your specific business.
It’s finally here! We’re excited to announce the full release of Send Social Media’s Pinterest Service. This much requested feature has now been added to your dashboard. Continue reading
The strategy you’ll definitely want to employ for optimizing your account is to start using Twitter Lists. The reason that lists are such a useful feature is because they allow you to create groups for both your own use and the use of others. Additionally, it’s a great way to get a pulse of what a specific segment of Twitter users are doing. Continue reading
Send Social Media makes it easy to import and schedule multiple social media updates at once. The type of message you choose to import could be anything like your regular Tweets or your daily Facebook status updates. Continue reading
As you could probably see from the information we’ve covered so far, Google Plus is very focused on making Places as efficient and optimized as possible. That’s why Places is actually an extension of their Google Plus platform. And since Google Plus profiles aren’t designed to be static, you want your Places page to be just as dynamic. There are several ways to make your page engaging and dynamic. Continue reading
It’s amazing how many organizations and businesses still don’t use a Social Media Dashboard. When I say that it’s amazing, I really mean that. Any organization that does not already understand that social media is the key to their future success has essentially hung out the “closed for business” sign and is waiting for someone to tell them. With the myriad of networks out there that need to be worked and monitored, there are only two viable options: have a large staff devoted to social media or get software to take care of your social media tracking. Here are 10 ways social media management tools can save you time.
1. Schedule posts to over 30+ social networks – not just 5 Schedule and posts tweets, Foursquare shouts and venue tips, LinkedIn status updates, LinkedIn Group posts, personal messages, as well as WordPress (self-hosted), WordPress.com, Blogger, Posterous and Tumblr blogs, Flickr albums, and even SMS/text messages. That’s just scratching the surface as you can add over 30+ more social networks.