At this point, most businesses have heard that not only do they need an online presence, but their online presence needs to be active. One of the best ways to create an active online presence is by consistently publishing quality content. A big part of why content marketing has become such a popular strategy is because it allows businesses to attract new leads and maintain relationships with existing customers. Best of all, this type of inbound approach to marketing costs less than traditional outbound methods.
While all of that sounds great, the big question that many businesses have is what kind of content should they be creating in order to reap all the benefits that content marketing has to offer? To help answer that question, let’s take a look at the four main categories of content that make sense for businesses to invest in creating:
One of the biggest lessons to remember about content marketing is not all the content you produce has to be for people in your target market. Instead, some of the content you publish can be broad enough to appeal to anyone who may know someone in your target market. By focusing some of your efforts on this broader strategy, you’ll be able to get your content in front of people who can then share it with prospects.
Once someone is aware of your business and interested in what you have to offer, it’s important to have content online that can help them solve a specific problem. The reason this type of content works so well is it simultaneously builds trust and proves your value. When free content is able to solve a problem someone is experiencing, they’re instantly going to think about how much more value they can get by becoming an actual customer.
Content can be an excellent way to turn one-time customers into loyal customers who make repeat purchases. Types of content that fall into this category include pieces that explain how to get even more out of your products or services, as well as interesting pieces that will put you at the top of customers’ minds.
Since content is a great way to position your business as a thought leader, it’s important to focus some of your efforts on pieces that will catch the attention of other relevant influencers within your industry.
One of the best ways to monitor how well content performs and adjust future efforts accordingly is to analyze their social media popularity. If you’re looking for the simplest way to stay on top of your company’s social media efforts, be sure to take a look at the Send Social Media Dashboard 14 day trial!
You’ve probably heard numerous times that making the necessary investments in quality content is critical to getting successful results from using social media. And while that statement is completely true, it’s important to understand that quality content is just one factor in a larger equation. In order to maximize results, it’s also important to take factors like social media posting times into consideration. Since when you post can have a major impact on how well content performs, let’s take a look at some social media publishing guidelines:
How Often Should You Post? Continue reading
If you want your best content to get the social media attention it deserves, you need for it to be noticed by influencers. And since people who fit the profile for being a customer of your business use social media, it’s important to have a way to bring them in as leads. While both of these tasks can seem like major challenges, the good news is you can accomplish each one with the help of social media monitoring. Continue reading
Many nonprofits have discovered that social media is an ideal way to connect and engage with people who are passionate about what the organization does. If your nonprofit is currently using social media but you’re not sure how effective your strategy is, learning about which social media analytics for nonprofits matter most will allow you to properly analyze your current strategy and make the right adjustments going forward. So to help you get started, here are the five metrics you need to know about: Continue reading
If the company you work for or run offers any type of social media services, you may be asked by potential clients to write a social media management proposal. Once you’ve had a chance to write a few proposals, you’ll find that the process flows naturally. But when it comes to writing your first one, the task can be a little intimidating. Fortunately, by following the ten steps we’re going to cover below, you’ll be able to write a great proposal with minimal stress. Continue reading
Although there was a time when many people questioned the validity of social media for business purposes, that time has passed. Since businesses across countless industries are boosting their bottom lines through different social media strategies, let’s take a look at ten ways you can use social platforms to empower your business:
If you want your business to get the most out of social media, it’s important that you know how to use this medium to engage with people. And while there are some social media engagement best practices you can use to get started, it’s important to continuously measure your efforts and adjust accordingly.
Since you want to be sure that you’re using the right metrics to make strategy adjustments, here are the nine metrics you need to know about:
Similar to Facebook, LinkedIn’s profiles were originally fairly static in nature. Individuals simply put up their professional information, and could then use the platform to connect and communicate with others. And while LinkedIn still offers that functionality, the platform has become much more dynamic. Because company pages now provide a great way for businesses to interact with customers, leads and even potential employees, let’s take a look at several proven LinkedIn tips for keeping a page active and engaging:
Whether you’ve been utilizing social media for your business or are just getting started, you’ve probably noticed that there is always a lot going on. Because social networks are so active, plenty of businesses feel a little overwhelmed in terms of staying on top of everything. If you’re in a similar situation, social media monitoring can be extremely useful. To understand exactly why, let’s look at ten reasons right now:
Not all social media analytics reports are equal. In order to get real value out of this type of report, a platform needs to be able to accurately record and report certain types of data. If you want to ensure that the reports you invest in will have information you can use to move your business forward, here are the five most important components for a report to include: