Send Social Media Blog – Updates of Send Social Media Dashboard

How Can Businesses Produce Interesting Social Media Content-blog (1)

One of the most common questions businesses have about social media is how they can produce interesting content that’s relevant to what they do and the audience they want to reach. While everyone knows that things like cat pictures perform really well on social media, that’s not content that’s going to be compatible with most businesses. However, that doesn’t mean that businesses won’t be able to produce great social media content. Regardless of the specific industry, there are always ways to come up with content that’s useful and interesting. Continue reading

What Types of Online Content Should Businesses CreateAt this point, most businesses have heard that not only do they need an online presence, but their online presence needs to be active. One of the best ways to create an active online presence is by consistently publishing quality content. A big part of why content marketing has become such a popular strategy is because it allows businesses to attract new leads and maintain relationships with existing customers. Best of all, this type of inbound approach to marketing costs less than traditional outbound methods. Continue reading

Social Media Posting Schedule-When and What To Post on Social Networks

You’ve probably heard numerous times that making the necessary investments in quality content is critical to getting successful results from using social media. And while that statement is completely true, it’s important to understand that quality content is just one factor in a larger equation. In order to maximize results, it’s also important to take factors like social media posting times into consideration. Since when you post can have a major impact on how well content performs, let’s take a look at some social media publishing guidelines:
How Often Should You Post? Continue reading

How To Identify Influencers And Find Leads Using Social Media Monitoring

If you want your best content to get the social media attention it deserves, you need for it to be noticed by influencers. And since people who fit the profile for being a customer of your business use social media, it’s important to have a way to bring them in as leads. While both of these tasks can seem like major challenges, the good news is you can accomplish each one with the help of social media monitoring. Continue reading

5 Important Social Media Analytics Components for Nonprofits

Many nonprofits have discovered that social media is an ideal way to connect and engage with people who are passionate about what the organization does. If your nonprofit is currently using social media but you’re not sure how effective your strategy is, learning about which social media analytics for nonprofits matter most will allow you to properly analyze your current strategy and make the right adjustments going forward. So to help you get started, here are the five metrics you need to know about: Continue reading

10 Things To Consider For a Great Social Media Management Proposal

If the company you work for or run offers any type of social media services, you may be asked by potential clients to write a social media management proposal. Once you’ve had a chance to write a few proposals, you’ll find that the process flows naturally. But when it comes to writing your first one, the task can be a little intimidating. Fortunately, by following the ten steps we’re going to cover below, you’ll be able to write a great proposal with minimal stress. Continue reading

10 Ways To Empower Your Business Online Using Social Media

Although there was a time when many people questioned the validity of social media for business purposes, that time has passed. Since businesses across countless industries are boosting their bottom lines through different social media strategies, let’s take a look at ten ways you can use social platforms to empower your business:

Continue reading

9 Social Media Engagement Metrics Every Business Should Know

If you want your business to get the most out of social media, it’s important that you know how to use this medium to engage with people. And while there are some social media engagement best practices you can use to get started, it’s important to continuously measure your efforts and adjust accordingly.

Since you want to be sure that you’re using the right metrics to make strategy adjustments, here are the nine metrics you need to know about:

Continue reading

LinkedIn Tips - How To Keep Your LinkedIn Page Active And Engaging

Similar to Facebook, LinkedIn’s profiles were originally fairly static in nature. Individuals simply put up their professional information, and could then use the platform to connect and communicate with others. And while LinkedIn still offers that functionality, the platform has become much more dynamic. Because company pages now provide a great way for businesses to interact with customers, leads and even potential employees, let’s take a look at several proven LinkedIn tips for keeping a page active and engaging:

Continue reading

10 Ways Social Media Monitoring Can Help Your Business

Whether you’ve been utilizing social media for your business or are just getting started, you’ve probably noticed that there is always a lot going on. Because social networks are so active, plenty of businesses feel a little overwhelmed in terms of staying on top of everything. If you’re in a similar situation, social media monitoring can be extremely useful. To understand exactly why, let’s look at ten reasons right now:

Continue reading