If you want your best content to get the social media attention it deserves, you need for it to be noticed by influencers. And since people who fit the profile for being a customer of your business use social media, it’s important to have a way to bring them in as leads. While both of these tasks can seem like major challenges, the good news is you can accomplish each one with the help of social media monitoring.
What’s the Best Way to Find Relevant Influencers?
Just because someone is a social media influencer doesn’t mean they’re going to be interested in your content. In order to find the right influencers, you need to find people within your industry and/or niche. Fortunately, this is something that a quality social media monitoring tool will make easy for you to do.
With the help of the right tool, you’ll be able to identify people who are sharing content that’s related to your business. Next, you’ll be able to see what kind of reach and engagement that content generates. From there, it will be possible for you to start building relationships with the influencers who are originally sharing the content.
Tips for Using Social Media Monitoring to Find Leads
What’s great about the strategy outlined above is not only will you be able to find the influencers who are originally sharing the content, but you’ll also have an opportunity to identify the people who are interacting with that content. Since that interaction is a clear sign that people have an interest in your industry and/or niche, there’s a very good chance that they may be ideal leads for your business.
While this type of identification is a very good starting point that can help you generate leads, it’s just one of many options for social media lead generation. For Facebook, two proven strategies are competitions and customized tabs. On Twitter, Lead Generation Cards can work very well when utilized correctly.
What’s really appealing about Lead Generation Cards is even if you’re in a B2B industry that may present challenges in terms of shareable content, the targeting provided through this program may be exactly what you need to reach the right users. The same can be true for using the various targeting tools that LinkedIn provides.
Finally, while it can take extra effort to create quality videos for YouTube, this platform can be very useful for generating leads. Not only can YouTube videos allow you to target specific search engine result pages, but the format is very conducive to driving leads. By providing an introduction to useful information and then asking viewers to enter their email address if they want more, you’ll find that it’s possible to achieve a very strong conversion rate. Having that ability is one of many reasons why YouTube is an excellent social media tool for business.
If you’re ready to start using a tool that will make it possible for you to identify influencers and find leads, take a look at all the features our social media monitoring dashboard has to offer.
Many nonprofits have discovered that social media is an ideal way to connect and engage with people who are passionate about what the organization does. If your nonprofit is currently using social media but you’re not sure how effective your strategy is, learning about which social media analytics for nonprofits matter most will allow you to properly analyze your current strategy and make the right adjustments going forward. So to help you get started, here are the five metrics you need to know about: Continue reading
If the company you work for or run offers any type of social media services, you may be asked by potential clients to write a social media management proposal. Once you’ve had a chance to write a few proposals, you’ll find that the process flows naturally. But when it comes to writing your first one, the task can be a little intimidating. Fortunately, by following the ten steps we’re going to cover below, you’ll be able to write a great proposal with minimal stress. Continue reading
Although there was a time when many people questioned the validity of social media for business purposes, that time has passed. Since businesses across countless industries are boosting their bottom lines through different social media strategies, let’s take a look at ten ways you can use social platforms to empower your business:
If you want your business to get the most out of social media, it’s important that you know how to use this medium to engage with people. And while there are some social media engagement best practices you can use to get started, it’s important to continuously measure your efforts and adjust accordingly.
Since you want to be sure that you’re using the right metrics to make strategy adjustments, here are the nine metrics you need to know about:
Similar to Facebook, LinkedIn’s profiles were originally fairly static in nature. Individuals simply put up their professional information, and could then use the platform to connect and communicate with others. And while LinkedIn still offers that functionality, the platform has become much more dynamic. Because company pages now provide a great way for businesses to interact with customers, leads and even potential employees, let’s take a look at several proven LinkedIn tips for keeping a page active and engaging:
Whether you’ve been utilizing social media for your business or are just getting started, you’ve probably noticed that there is always a lot going on. Because social networks are so active, plenty of businesses feel a little overwhelmed in terms of staying on top of everything. If you’re in a similar situation, social media monitoring can be extremely useful. To understand exactly why, let’s look at ten reasons right now:
Not all social media analytics reports are equal. In order to get real value out of this type of report, a platform needs to be able to accurately record and report certain types of data. If you want to ensure that the reports you invest in will have information you can use to move your business forward, here are the five most important components for a report to include:
Individuals and businesses who are new to this form of marketing often underestimate the full importance of social media engagement. The reality is while plenty of social media users are still using their accounts as a type of megaphone, they’re not maximizing the value of the time they invest in social media. The reason is if very few other users are actually engaging with them, the percentage of people who remember their business because of what they did with social media is going to be almost nonexistent.
If you want to avoid spinning your wheels and ensure you actually get results from the time you dedicate to social media, here are ten proven strategies for increasing engagement:
If you’ve decided that you want to get serious about using social media to market your business, it’s important to take the time to develop a social media strategy. Creating and executing a strategy will ensure you’re getting the best return out of the time and resources you invest into social. So if you want to craft a strategy that’s going to help you succeed, here’s what you need to do: