Before committing to a social media dashboard, it’s important to ensure that it has all the features your company needs. Taking the time to analyze your needs in advance will ensure that you’re able to continue using the same dashboard for the foreseeable future. This type of consistency will enable you to reap the most benefits from your social media management.
In terms of what you should look for in this type of tool, we’ve put together the five most important benefits for a social media monitoring tool: Continue reading
What Do You Need to Do to Get People to Read Your Content?
In a perfect world, investing in quality content would be enough to get people to read it. But since the Internet is far from being perfect, businesses have to take the initiative to get their content in front of the people they want to read it. Since the Internet presents countless distractions, this task can be quite challenging. Fortunately, that doesn’t mean it’s impossible.
If you’re frustrated because you don’t feel like your content is getting the attention it deserves, we have some proven solutions to get your content in front of more eyeballs: Continue reading
1. Schedule posts to over 30+ social networks – not just 5 Schedule and posts tweets, Foursquare shouts and venue tips, LinkedIn status updates, LinkedIn Group posts, personal messages, as well as WordPress (self-hosted), WordPress.com, Blogger, Posterous and Tumblr blogs, Pinterest pins, Instagram, Flickr albums, Email Newsletters and even SMS/text messages. That’s just scratching the surface as you can add over 30+ more social networks.
One of the most common questions businesses have about social media is how they can produce interesting content that’s relevant to what they do and the audience they want to reach. While everyone knows that things like cat pictures perform really well on social media, that’s not content that’s going to be compatible with most businesses. However, that doesn’t mean that businesses won’t be able to produce great social media content. Regardless of the specific industry, there are always ways to come up with content that’s useful and interesting. Continue reading
At this point, most businesses have heard that not only do they need an online presence, but their online presence needs to be active. One of the best ways to create an active online presence is by consistently publishing quality content. A big part of why content marketing has become such a popular strategy is because it allows businesses to attract new leads and maintain relationships with existing customers. Best of all, this type of inbound approach to marketing costs less than traditional outbound methods. Continue reading
You’ve probably heard numerous times that making the necessary investments in quality content is critical to getting successful results from using social media. And while that statement is completely true, it’s important to understand that quality content is just one factor in a larger equation. In order to maximize results, it’s also important to take factors like social media posting times into consideration. Since when you post can have a major impact on how well content performs, let’s take a look at some social media publishing guidelines:
How Often Should You Post? Continue reading
If you want your best content to get the social media attention it deserves, you need for it to be noticed by influencers. And since people who fit the profile for being a customer of your business use social media, it’s important to have a way to bring them in as leads. While both of these tasks can seem like major challenges, the good news is you can accomplish each one with the help of social media monitoring. Continue reading
Many nonprofits have discovered that social media is an ideal way to connect and engage with people who are passionate about what the organization does. If your nonprofit is currently using social media but you’re not sure how effective your strategy is, learning about which social media analytics for nonprofits matter most will allow you to properly analyze your current strategy and make the right adjustments going forward. So to help you get started, here are the five metrics you need to know about: Continue reading
If the company you work for or run offers any type of social media services, you may be asked by potential clients to write a social media management proposal. Once you’ve had a chance to write a few proposals, you’ll find that the process flows naturally. But when it comes to writing your first one, the task can be a little intimidating. Fortunately, by following the ten steps we’re going to cover below, you’ll be able to write a great proposal with minimal stress. Continue reading
Although there was a time when many people questioned the validity of social media for business purposes, that time has passed. Since businesses across countless industries are boosting their bottom lines through different social media strategies, let’s take a look at ten ways you can use social platforms to empower your business: