One of the most common questions businesses have about social media is how they can produce interesting content that’s relevant to what they do and the audience they want to reach. While everyone knows that things like cat pictures perform really well on social media, that’s not content that’s going to be compatible with most businesses. However, that doesn’t mean that businesses won’t be able to produce great social media content. Regardless of the specific industry, there are always ways to come up with content that’s useful and interesting. Continue reading
What Do You Need to Do to Get People to Read Your Content?
In a perfect world, investing in quality content would be enough to get people to read it. But since the Internet is far from being perfect, businesses have to take the initiative to get their content in front of the people they want to read it. Since the Internet presents countless distractions, this task can be quite challenging. Fortunately, that doesn’t mean it’s impossible.
If you’re frustrated because you don’t feel like your content is getting the attention it deserves, we have some proven solutions to get your content in front of more eyeballs: Continue reading
While we’re still early in the year, 2015 looks like it’s going to be another very exciting year for social media. Although the concept of social media has definitely come of age, that doesn’t mean it’s on its way out. On the contrary, because social media has become so woven into our daily activities, there’s lots of room for new uses and technologies.
Since it’s easy to forget just how prevalent social media has become, we thought it would be fun to take a look at five different social media stats that put the full scope of social media into perspective:
Whether your primary goal is to increase brand awareness or generate leads, social media can be a great channel for helping your business to grow. While social media is a very powerful tool, it does come with some challenges. One of the most common challenges that businesses face is trying to stay on top of their activity across multiple social media sites.
If you want your best content to get the social media attention it deserves, you need for it to be noticed by influencers. And since people who fit the profile for being a customer of your business use social media, it’s important to have a way to bring them in as leads. While both of these tasks can seem like major challenges, the good news is you can accomplish each one with the help of social media monitoring. Continue reading
When Apple was starting to gain momentum as a company, one of the main criticisms it faced was that there weren’t enough offerings for businesses. While Apple had all sorts of awesome programs for creative individuals, their software solutions for business settings weren’t nearly as robust. However, as Apple has continued to grow and has successfully expanded into new markets, this has been something they’ve directly addressed. Not only has the company itself prioritized multiple business initiatives, but the developer-driven nature of the iOS ecosystem means that numerous iPhone and iPad apps have been developed specifically for businesses to use.
2015 marks the tenth anniversary of YouTube. Launched with an $11.5 million investment in 2005, plenty of people thought Google was crazy when they acquired YouTube in 2006 for $1.65 billion in stock. However, fast forward to the present, and it’s clear that Google picked up the site for a steal.
Although increases in mobile usage and other changes over the last decade have presented some challenges for the core components of Google’s advertising program, the surge in YouTube’s popularity has provided the company with many new opportunities to sell online advertisements. While most people know that YouTube is a huge site, putting the scale of the site in perspective can be a little mind-boggling.
The Realtime Marketing Lab tour helps marketers discover the best social media tools for realtime marketing, and gives them access to the companies creating them. They have designed and are promoting an atmosphere that feels more like a sandbox test environment, where participants can feel at ease while getting hands on experience with these various products while also receiving a deeper education that will help them pick the best ones for their business.
As a company that provides a social media dashboard, we’re in a unique position to interact with businesses from many different industries. Since we want to provide the best social media management tool possible, we spend a lot of time talking with business owners about the challenges they face in regards to social media.
One of the topics that comes up again and again is that business owners struggle with creating a consistent plan for social media posting and other forms of marketing through social media. While the specific reasons that business owners encounter this obstacle may not be exactly the same, it’s a pattern that we see a lot.
Since there are so many businesses that want to use social media but aren’t 100% sure how to do so, we thought it would be very beneficial to put together a guide to help businesses get on the right track with social media:
Know Your Business Goals
While social media has definitely created a new paradigm, that doesn’t mean it’s something that’s completely foreign. At the end of the day, social media simply provides another marketing channel for businesses. Because that’s the bottom line of social networks, it’s important to use the same type of accountability that would for any other marketing efforts.
Specifically, businesses need to know what their business goals are, and then how social media can help them reach those goals. While it will probably take some trial and error to figure out which social channels work best, the important thing is that having a clear plan will allow you to do things like collect social media analytics and then analyze different efforts for their overall effectiveness.
Diversify and Then Focus
When you decide to start utilizing social media, the good news is it’s quite easy to set up profiles. Since this isn’t something that has to take a lot of time, it’s worth establishing a presence on the major networks like Facebook, Twitter, Instagram, LinkedIn, Google+ and Pinterest. However, just because you establish a presence doesn’t mean you need to feel burdened.
Instead of burning out by taking on too much at once, think about which networks make the most sense for your business and then experiment to see if your assumptions are correct. By being open to changing your approaches and focus, you’ll get much better results from all of your efforts.
Keep Social Media Marketing in the Right Light
The biggest reason that businesses get frustrated with social media is they expect creating a Twitter account to change everything overnight. However, since that’s simply not how any form of marketing works, it’s important to keep the right mindset about social media.
By acknowledging that social media can directly impact your business goals in a positive way but also remaining aware that it’s not a silver bullet, you’ll find that social media consistency and ultimately success come naturally with time.
One of the reasons that businesses often have a little hesitation about getting started with social media is because they feel like there’s so much to learn. While it’s true that it takes some time to get a really strong feel for the dynamics of different social networks, the good news is tools like our social media dashboard make it easier than ever to get a handle on things.
In addition to providing a tool that makes social media management across multiple platforms easier than ever before, we are committed to helping business owners learn everything they need to know to find social media success. That’s why we want to dive into a topic that we’ve been asked about on multiple occasions.