A social media dashboard can be an invaluable tool for businesses that are spending any amount of time utilizing social media platforms for building their brand and marketing to potential & existing customers. And because this type of tool can deliver so much value, there’s no shortage of companies who offer one. However, it’s important to understand that not all social media dashboards are equal in terms of what they can do for your business. Here are 10 features every social media dashboard must have:
If your business is currently utilizing social media platforms but you aren’t using a dashboard to track social activity, here are the ten features you’ll want to make sure a dashboard has before signing up for it:
Easy to Use
Simply put, if a dashboard is cumbersome or unintuitive, it’s going to hold your efforts back instead of propelling them forward.
A big part of why this type of dashboard is so useful is because it allows you to handle all your social media management from a central location. Since a dashboard is only as good as the platforms it allows you to manage, be sure to choose one that has enough resources behind it to support all of the platforms you currently utilize.
Different tasks require different information to be emphasized. A dashboard that allows you to customize what you see to your current task will save you a lot of time.
Helps You Stay Organized
You’ll want to choose a dashboard that makes it dead simple to perform tasks like searching for something you previously shared.
One of the biggest challenges with social media analytics is separating meaningful signals from noise. By choosing a dashboard that has features that help to do this type of work, you can avoid drowning in too much data.
Since social media is all about the now, it only makes sense that the social media monitoring provided by a dashboard should be capable of keeping up with conversations in real-time. And since you’re a busy person who simply can’t sit in front of the dashboard throughout the entire day, it’s important for it to have a notification system. This will ensure that even if an important conversation seems to come out of the blue, you will know about it right away.
A great dashboard shouldn’t just help you keep up with what’s being said about your business. It should also have features that make social media posting even easier. By choosing a dashboard that streamlines publishing, you can ensure that your brand is always part of relevant conversations.
The most successful business social media strategies are those that utilize every member of a business. A dashboard that allows you to give different levels of permission to various members of your team will save you a lot of time and stress.
Focused on Community
Because social media is such a powerful tool for building an active online community, be sure that the dashboard you’re considering is going to be able to support that type of activity.
Ties Into Other Marketing Efforts
Social media isn’t something that should exist in a silo. That’s why features like automated reports that can be shared with clients, team members, or email subscribers are an essential component of a great dashboard.
Now that you know exactly what makes a truly useful social media dashboard, you’ll be able to pick the one that’s right for your business, which in turn will allow you to take your social media branding and marketing efforts to the next level!
If the company you work for or run offers any type of social media services, you may be asked by potential clients to write a social media management proposal. Once you’ve had a chance to write a few proposals, you’ll find that the process flows naturally. But when it comes to writing your first one, the task can be a little intimidating. Fortunately, by following the ten steps we’re going to cover below, you’ll be able to write a great proposal with minimal stress.
Start with “Where We Are”
You can start off your Social Media Management Proposal by covering who the company is and what they do, as well as a summary of where they’re at in terms of any existing social media efforts.
Explain What Makes You Unique
It’s important to sell yourself and your company. By making this section as persuasive as possible, you’ll be able to stand out from any other providers that may also be submitting a proposal.
Cover the Company’s Objectives
This section should be used to demonstrate that you understand what the company wants to accomplish by using social media.
Go Over the Target Market
As with the previous section, this one is important for demonstrating that you understand the type of people the company is trying to connect with through social media.
Analyze Their Competitors
Because no one wants to fall behind their competitors, this section can work very well for getting a company fired up about how you’re going to help them put their social media efforts on the right track.
Describe Your Proposed Strategy
It’s very important for your social media management proposal to include an explanation of your strategy. Since social media is all about engagement and building an audience, you’ll want to give a macro overview of how you plan to use social media to accomplish the company’s goals.
Detail Specific Service Recommendations
In this section of your proposal, you’ll want to explain the details of the social media marketing management services you plan to offer. From setting up a Facebook page to the number of updates you plan to post each month through Twitter, be as detailed as possible as you cover these services.
Provide Any Additional Relevant Information
This is where you can provide any additional information that ties into the rest of your proposal. For example, if you previously mentioned keyword monitoring, it may make sense to include a screenshot of you using this type of tool.
Write a Summary
Recap the key points of your proposal, and provide a compelling explanation of why your efforts will be able to help the company accomplish its goals.
Complete a Cost Breakdown
The last component of a quality social media management proposal is to itemize everything that you plan to charge for. This will allow the client to understand exactly where their money is going.
If you’ve been looking for a tool that will allow you to provide even better service to your clients, be sure to take a look at all the features our social media management dashboard has to offer.