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Franchise Marketing

If you want to use social media to grow your business in 2018, here are seven benefits you’ll get from using a social media dashboard:

1. Keep an Eye on Competition

Chasing your competition isn’t a smart strategy for getting ahead with social media. However, it is useful to know what competitors are doing with their profiles. A social media dashboard makes this type of monitoring very easy.

2. Be as Efficient as Possible

A common concern businesses have about social media is they’re going to have to spend a lot of time to see any results. While social media success is all about building momentum, a dashboard tool will ensure that every minute you spend on social is productive.

3. Manage Your Brand

One of the best ways for businesses to stand out on social media is to have a strong brand voice. Using a dashboard will ensure that you can manage all aspects of your brand across multiple social media platforms.

4. Schedule Posts

There’s a ton of activity that takes place on platforms like Twitter. As a result, not all of your followers are going to see each post you can make. The best way to deal with this reality is by making consistent posts. A big benefit of a social media dashboard is even when you’re not personally logged in, you can schedule posts in advance to automatically publish on a consistent schedule.

5. Find Ideal Potential Customers

As social media continues to drive so much of online activity, businesses no longer question if their potential customers are on these platforms. What remains challenging is finding those individuals. The advanced capabilities of a dashboard like Send Social Media allow you to utilize filters and find exactly who you want your business to reach.

6. Get Insights

The landscape of social media is always changing and evolving. Understanding what type of content people are currently interested in the most will help your business keep up with these changes. Although collecting data from different social platforms may sound like a lot of work, the good news is a social media dashboard will take care of it for you. The insights you’ll gain will allow you to see exactly which posts get the most traction.

7. Involve Your Entire Team

The businesses that get the most from social media are those that involve their whole team. With a social media dashboard, this type of collaboration is easy to manage. Getting contributions from different members of your team will do a lot for your social media engagement.

To get started with a social media dashboard and all the benefits it has to offer, you can start a free demo of Send Social Media.

How to Boost Engagement On Your LinkedIn Company Page

To get the most out of your LinkedIn Company Page, here are three proven strategies for boosting engagement: Continue reading

How to Use Twitter Hashtags for Marketing and MonitoringTwitter Hashtags are primarily used so that it’s easy to get a general pulse of groups of people who are talking about the same subject. By searching for a hashtag, you’ll be able to see a stream of all the tweets that include it. This can be extremely useful for both marketing and monitoring. Continue reading

How to Market Your Local Business Using Foursquare and Send Social MediaWhat is Foursquare?

If you’re not familiar with Foursquare, here’s a brief description from BusinessInsider.com

“Foursquare is primarily for letting your friends know where you are and figuring out where they are.” Learn how to market your Local Business using Foursquare and Send Social Media: Continue reading

How Franchisors Can Manage Multiple Locations With Send Social MediaWe are excited to announce the launch of several new features ideal for franchise businesses wanting to leverage the power of social media across all of their locations. When developing these new features, we wanted to make it as easy as possible for large chains to manage social media for each of their stores.  Learn how Franchisors can manage Multiple Locations with Send Social Media: Continue reading

Social Media Management Tools - 10 Features Franchise Businesses Should Look ForIt’s amazing how many organizations and businesses still don’t use a Social Media Dashboard. When I say that it’s amazing, I really mean that. Any organization that does not already understand that social media is the key to their future success has essentially hung out the “closed for business” sign and is waiting for someone to tell them. With the myriad of networks out there that need to be worked and monitored, there are only two viable options: have a large staff devoted to social media or get software to take care of your social media tracking. Here are 10 ways social media management tools can save you time.  Continue reading