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Blogging How To’s

Send Social Media allows you to build and setup an Email Auto Responder for birthday greetings or event alerts that are triggered as soon as a new customer adds themselves to your address book.

Send Social Media’s autoresponders allow you to configure and send automatic messages via Email, Facebook, LinkedIn and SMS that are triggered by a date or an event.

Steps required to setup an email autoresponder:

  1. If you haven’t already done so, you should use Send Social Media’s capture widget on your website to start capturing new email and SMS contacts. You can set this up under the Widget section in My Contacts.
  2. New users will be added to a group you define in My Groups.
  3. Using Send Social Media’s email autoresponder, you can trigger automatic emails to users in this group.
  4. From Add/Edit Services, select Email Autoresponder under the Email category. Click Add.
  5. Fill in the details on the Email Autoresponder settings screen, and be sure to select the group that you set up to store new contacts on the Capture widget in Step 1.

How to Setup an Email Auto Responder with Send Social Media

 

  1. You can define how soon after or before an event your email should be sent, using the Send settings.
  2. Enter a subject and a message that will be sent to the contact that triggers the event in your group. You can use our merge tags to ensure that appropriate values are replaced at the time the message is sent. You can also use an email template to give your emails a professional look. A template can be seen in the screenshot above.

How to Setup an Email Auto Responder with Send Social Media

 

  1. Click Save Settings so that your changes take effect.

Send Social Media will now monitor the group you chose for contacts who match the criteria of the event you specified. i.e. users with a matching birthday or users who added themselves to your address book.

You can check which emails Send Social Media has sent out from within the Sent tab in Message Box.

To get the most out of your LinkedIn Company Page, here are three proven strategies for boosting engagement:

Don’t Be Afraid to Consistently Post Updates

The simplest way to keep your company page active is by posting status updates. However, many businesses are hesitant to post updates on a regular basis because they’re afraid of annoying their followers. While a constant stream of self-promotion is likely to have a negative impact, if you focus on posting updates that deliver real value, you’ll find that your followers will respond in a positive way. And if you’re wondering when you should share updates, research has found that mornings are the best time for maximizing engagement.

Promote Your Page from Your Blog or Website

Keep in mind that your LinkedIn company page doesn’t need to exist in a vacuum. Instead, you can use a badge on your blog or website to promote it. You may also consider adding a link to your email signature. Taking those steps will make it easy for people who connect with you through other channels to stay in touch with you and your business.

Use Groups to Find the Best Types of Content

One of the really great things about LinkedIn groups is they make it so easy to see exactly what types of content your audience likes. Although it probably doesn’t make sense to share the same pieces of content that are already posted in a group, once you know what your audience likes, you’ll be able to keep an eye out for similar types of content and then share those pieces through your page.

LinkedIn groups are one of the most powerful and frequently used features of LinkedIn. Now, you can use Send Social Media’s powerful social media dashboard to create and respond to discussions on your LinkedIn Groups as they happen. The following steps will walk you through setting up your LinkedIn Group with Send Social Media.