One of our most popular new features on Send Social Media, is the ability to resell and offer your own version of our social media marketing platform to your clients.

With our white label social media tool, you have the option to manage social media on behalf of your clients, or train them up and allow them to log in themselves and manage their own social media accounts.  Send Social Media is a great tool to help implement a social media strategy for your customers. Why Send Social Media is the perfect Social Media Management Tool for Agencies:

The way the white label site works is as follows:

• We create and host a completely re-branded site for your business/agency – with your own logo, look-and-feel – running on your own website domain, but hosted on our servers.
• We give you a control panel where you can administer your site. From here, you can manage your existing clients and create new logins for your clients.
• Your clients can log in to your white label site themselves and view reports, send social media posts, track mentions etc – or you have the option to manage things for them from your control panel.
• There is a one-off setup fee for the white-label site which includes re-branding and indefinite hosting on our servers.

For more information be sure to contact us

So your company is on Facebook and Twitter and you are sending out posts and Tweets like there is no tomorrow. What are you getting for the effort? Do you know? If you don’t know, then you are burning productivity like my first car burned oil. Measuring social media ROI is just as important as any other area of your business. Some business owners are still unsure as to what they are measuring, however. That’s why we here at Send Social Media are giving you the gift of information with this post. Here are 10 Social Media ROI Metrics your Company Should Monitor:

Leads
You should be tracking click-throughs to your site from social media sites, as well as your “likes”, follows, etc. Also try to be aware of and track any referrals that are sent your way from your existing social media contacts.

Engagement Duration
How much time are your “friends” spending on your Facebook page or using your Facebook app? (you do have one don’t you?) This “stickiness” factor should be improving over time, not staying stagnant or declining.

Bounce Rate
When folks click through from a social media site to your website, are they leaving again right away or do they hang out and see what you have going on there? If they aren’t spending time on your site once they get there, you need to evaluate whether or not your site has relevant, fresh content. The social sites can help get people to your site, but it needs to be a fun or interesting place to be, or they will get out of there like they just walked into the wrong restroom.

Network and Membership Size
For this you want to count the people that actively engage. There are lots of people who will like, follow, friend, or whatever your social presence and then they never mess with it again. You want to know how many are actually reading your posts, commenting, sharing, etc. This number should be growing, as well as the number of new people joining the fun.

Activity Ratio
This is very similar to the previous metric, but it is about the ratio of active to inactive network members instead of just the growth numbers. This ratio should also ideally tilt more and more into the active side as you go along to consider your activity a success.

Conversions
This is big. Business wise this is the most important metric here. You ultimately want to convert your network members into sales, subscriptions, or anything else that can be monetized in one way or another. You are a business, right? Track this very closely and then work on increasing the other metrics with the goal of pushing them into this one.

Mentions
Tracking your mentions on different social sites is one of the best ways to see how pervasive your brand is on the scene. This includes the good and the bad mentions. The good will tell you what you are doing right and how well you are doing it. The bad mentions tell you where you need to improve.

Loyalty
Hand in hand with other metrics, it is important to track how many times your content and links are being shared, if you are getting evangelized by your promoters, and how often they do these things.

The Viral Factor
Extended networks also need to be monitored. In other words, when one of your network members shares a link or post from you to one of their friends that is not on your network, are they resharing it with their friends, and so on. The further you can reach, the better.

Blog Comments
You need a blog. It keeps the web-crawling robots tracking your site and keeps you in thee search results. You also need to have a comments section after each post. You need to reply to comments.  Then you need to track these comments, shares of the blog posts, etc. You also need to make sure that you have buttons by the posts that people can click on to share them on the social sites.

Tracking your social media engagement is just as important as actually being on the social sites. Don’t waste time on the sites if you aren’t going to measure the results. Of course, choosing to abstain from Facebook, Twitter, and the others is as good as hanging out the “closed ” sign for good.

Social Media Motivational Thought of the day!

One of the most common questions businesses have about social media is how they can produce interesting content that’s relevant to what they do and the audience they want to reach. While everyone knows that things like cat pictures perform really well on social media, that’s not content that’s going to be compatible with most businesses. However, that doesn’t mean that businesses won’t be able to produce great social media content. Regardless of the specific industry, there are always ways to come up with content that’s useful and interesting.

To help you get started, let’s take a look at some different ways your business can create social media content that will be well-received:

Use Blogging as the Foundation

If your business is in the early stages of social media marketing, the best place to begin producing content is your blog. The reason this is a good starting point is it provides an easy way to start creating content that can be shared through social media and then bring visitors back to your website. And if you’re worried that your business doesn’t have anything to write about, think about all the questions you receive from potential and current customers. By turning those topics into blog posts, you’ll start plenty of social media discussions, which can then yield additional topics that will make great posts.

Expand on Popular Blog Posts

Because writing a blog post is easier than creating an infographic or producing video content, blogging is a great way to test different ideas. Then when a post does perform really well, you can take the time to expand it into a richer format. By using this strategy, you’ll be able to expand your content into all kind of mediums. Fun facts, case studies, infographics, videos and even e-books are all types of content that can gain a lot of momentum through social media channels like Facebook, Twitter and Google Plus.

Take the Guesswork Out of Producing Great Social Media Content

Following everything we covered above is the best way to start producing great content for your company’s social media channels. While the above strategy will help you come up with interesting pieces, some will perform better than others. However, that doesn’t mean that you’ll have to continue guessing

The easiest way to take the guesswork out of producing content that’s going to perform great is by using the Send Social Media Dashboard. Because our dashboard makes it extremely easy to see all your social media statistics in one place, you can let real data guide your content efforts. Thanks to our easy monitoring, your team will know exactly what kind of content they should focus on producing for your target audience.

Login at: http://dashboard.sendsocialmedia.com/mobile.

You will now also be notified about your new mobile app on the login page at http://dashboard.sendsocialmedia.com/login and mobile visitors will be directed there automatically.

• Manage your Priority Inbox and Streams
• Reply to important posts, mentions and comments on the go.
• Read and respond to mentions
• Read and respond to mentions of your social media monitoring terms or keywords.
• Update all your social networks at once
• Publish content to any of the services linked to your Send Social Media account
• View campaign reports and analytics
• Access your Send Social Media reports and view statistics such as clicks, comments, fan growth and more.
• Manage your clients on the go Easily switch between clients and manage their accounts.

Send Social Media does everything Hootsuite does, but significantly better in addition to other features Hootsuite simply doesn’t offer.

1. Schedule posts to over 30+ social networks – not just 5 Schedule and posts tweets, Foursquare shouts and venue tips, LinkedIn status updates, LinkedIn Group posts, personal messages, as well as WordPress (self-hosted), WordPress.com, Blogger, Posterous and Tumblr blogs, Pinterest pins, Instagram, Flickr albums, Email Newsletters and even SMS/text messages. That’s just scratching the surface as you can add over 30+ more social networks.

2. Better Analytics, analyze every post, click, share & comment while also checking your Klout score Track just about everything including clicks, referrers, shares, comments, views and more. Track every piece of content you distribute, making it easy to measure the success of your campaigns. You can even add your Google Analytics code. Get reports on various metrics including fans/followers over time, engagement, klout, sentiment and more.

3. Better Monitoring, track and easily respond to your Yelp and City search reviews Monitor what’s being said about your brand on blogs, news, social networks and in comments. Your sentiment analysis highlights which mentions you should respond to. You can also review your latest Yelp and CitySearch reviews so you can respond right away.

4. Customer Database included letting you engage with them all easily Access all your social, email and mobile contacts in a single, unified address book. Import your contacts from all the services you use including Gmail and LinkedIn. Create profiles and groups for each contact you import, allowing you to reach them on whichever platform you choose.

5. Unlimited Collaboration Tools to manage multiple users and clients Manage accounts for multiple clients and/or contributors while creating logins allowing them to manage things themselves. Create user hierarchies and manage permissions. This is a great solution for agencies needing to manage multiple client accounts and perfect for businesses with small teams. Your users have the option to log in and manage things themselves or you can manage everything for them.

6. A better calendar style layout that actually lets you see your scheduled posts overall Have a true calendar layout to easily view all your scheduled posts for editing. Access the interactive drag-and-drop calendar to easily plan your message schedule.

7. Now you can send 160-character SMS texts to any network in the world Send customers promotional codes and announcements about deals and sales or integrate SMS into your own applications. Sending an SMS text is as simple as typing your message and deciding where to send it. Add a sign-up widget to your website to gather new mobile numbers and potential customers.

8. Manage all your social streams from a single inbox Like, Comment, Share and Delete posts in your stream from services like Facebook, Twitter and LinkedIn. Easily manage your Twitter stream, lists, search terms and followers. View detailed information about anyone on Twitter, including Klout scores and influencers. Keep track of mentions, search terms, retweets and more.

9. All the Twitter Features you love and more! Manage and track all your Twitter profiles in one place. Read and respond to your Twitter stream in real-time or schedule tweets to go out later. Setup auto-responders, auto-follow and unfollow keyword targeted users and more

When Apple was starting to gain momentum as a company, one of the main criticisms it faced was that there weren’t enough offerings for businesses. While Apple had all sorts of awesome programs for creative individuals, their software solutions for business settings weren’t nearly as robust. However, as Apple has continued to grow and has successfully expanded into new markets, this has been something they’ve directly addressed. Not only has the company itself prioritized multiple business initiatives, but the developer-driven nature of the iOS ecosystem means that numerous iPhone and iPad apps have been developed specifically for businesses to use.

One of the great things about the iOS ecosystem empowering developers outside of Apple to create apps is that these talented individuals and teams are able to create apps for all kinds of purposes. In addition to general business apps, many apps have been created for specific industries. For example, as iPads have continued to become more popular in the medical field, plenty of app developers have used their domain expertise to develop apps that are very useful for medical professionals like nurses and doctors.

Since there’s no question that there are many apps which can help businesses be more productive and even save money, we want to bring five of the best business iOS apps to your attention:

Evernote

If you’re looking for the best way for your entire team to keep its information organized and easily shareable with each other, Evernote is the app that every member of your business should have on their iOS devices.

GoToMeeting

While most business owners have heard of this software, many aren’t aware that it’s available on iOS devices. That availability means you can stay on top of your meetings without necessarily being tied to your office all day.

Microsoft Remote Desktop

Looking for a way to access your desktop when you’re away from the office? With the Microsoft Remote Desktop, you can quickly access your desktop computer from your iPad or even your iPhone. This can be a lifesaver when you find yourself in need of a file or program that hasn’t been put in the cloud yet.

Square

If your business is tired of paying a small fortune to process credit card payments, you should look into Square. By attaching a simple dongle to an iPhone or iPad, Square provides a way to securely process payments for a much smaller fee than traditional processors.

Microsoft Office

Although there was a time when Apple fans would have never imagined using a Microsoft product, those days are long gone. Because Microsoft is still the leader in word processing and spreadsheets, it’s great that a very compelling Microsoft Office experience is available on iOS.

By taking advantage of all the features offered by quality iPhone and iPad apps, businesses can find new ways to work which increase their overall efficiency.

Whether your primary goal is to increase brand awareness or generate leads, social media can be a great channel for helping your business to grow. While social media is a very powerful tool, it does come with some challenges. One of the most common challenges that businesses face is trying to stay on top of their activity across multiple social media sites.

If you’re currently in this position, you’re probably in search of a way to streamline your social media efforts. Since you’re definitely not alone in facing this challenge, you’ll be happy to know that we created a social media dashboard specifically for businesses just like yours.

Because we created our dashboard around this very common problem, we want to cover the different ways that it can directly help your business:

Evaluate Your True Progress

Without centralized tracking, it’s often hard to pinpoint exactly how well your social media efforts are going. While you may have a general idea, trying to compile exact numbers can be very difficult. One of the great things about a dashboard is it pulls all this data into one place for you. By being able to easily look at all of your data, you’ll be able to evaluate how well your business is doing with social and make very informed decisions.

Get All Team Members on the Same Page

Social media is something that works best when all team members are contributing. However, if different team members aren’t exactly sure what others are doing, it can be hard to make this work. What’s great about having a dashboard is members of your team won’t feel like they’re in the dark. Instead, everyone will have a way to stay in sync and coordinate their efforts with each other.

Focus on Specific Initiatives

While there are definitely things that businesses can do to help give specific pieces of content a big dose of vitality, sustainable social media success isn’t generally something that happens overnight. Instead, it results from consistent efforts. That being said, there are going to be times when you want to focus on a specific initiative via social. And with our advanced social media management dashboard, you’ll have all the data you need from that initiative at your fingertips.

Figure Out What Works

In addition to consistency, momentum plays a big role in building a strong social presence. One of the best ways to increase social media posting momentum is by knowing what resonates with your audience. By looking at social media analytics through our dashboard, you’ll be able to see what’s working best and tailor your future content efforts accordingly.

For a social media dashboard that offers all of the above features and many more, be sure to take a look at Send Social Media. Since there’s so much that your business can gain from a social media dashboard, we highly encourage you to try ours out via a 14-day free trial.

Branding is a very broad topic. For some people, visual design is the first thing that comes to mind.

Others, they may view branding with a slightly negative connotation and believe it’s too abstract. While those are all valid thoughts, the right type of branding can be very important for a business. When done correctly, branding helps to define a small business and gives people a reason to connect with it.

One of the ways to move away from the abstractness sometimes associated with branding and focus more on what it can actually do for your business is to look at its most important elements. That’s why we want to cover the essential ingredients to build a brand for your small business:

What’s Your Purpose?

Building a brand starts with defining why your business exists. On the surface, this may seem like a simple question to answer. But as you dig into it, you’ll likely notice that it’s surprisingly complex. Although it can take some time to get a clear and concise answer to this question, doing so will create the foundation for the rest of your branding efforts.

Staying Consistent

A brand is something that makes a promise. The specific promise will vary from one business to the next. Regardless of the specific promise your business makes with its brand, what’s extremely important is to stay consistent with that promise. In terms of how to do that, it’s something that needs to happen at every level of your business. From how you provide customer service to the visual elements you use across social media for your business, staying consistent will build the type of trust that your business needs in order to grow and thrive.

Involving Employees

Since purpose and consistency are key ingredients of a small business brand, it’s easy to understand why branding isn’t an activity that exists in a silo. For a brand to really mean something, every member of an organization needs to be involved. Another benefit of getting every employee fully on board with your brand is it will help you spread its message.

Building Loyalty

Employees aren’t the only ones who can spread the message of your brand. If you identify your purpose and create an organization where everyone consistently shares that message, you’ll gain loyal customers. These customers will act as evangelists for your brand and help grow it to levels via channels like word of mouth that you could have never done on your own.

Social media continues to be a very important part of building a small business brand. While staying on top of social media can seem quite challenging at times, there are ways to make it easier. Learn more about Send Social Media and how our tool will help streamline your social media efforts.