Whether your primary goal is to increase brand awareness or generate leads, social media can be a great channel for helping your business to grow. While social media is a very powerful tool, it does come with some challenges. One of the most common challenges that businesses face is trying to stay on top of their activity across multiple social media sites.

If you’re currently in this position, you’re probably in search of a way to streamline your social media efforts. Since you’re definitely not alone in facing this challenge, you’ll be happy to know that we created a social media dashboard specifically for businesses just like yours.

Because we created our dashboard around this very common problem, we want to cover the different ways that it can directly help your business:

Evaluate Your True Progress

Without centralized tracking, it’s often hard to pinpoint exactly how well your social media efforts are going. While you may have a general idea, trying to compile exact numbers can be very difficult. One of the great things about a dashboard is it pulls all this data into one place for you. By being able to easily look at all of your data, you’ll be able to evaluate how well your business is doing with social and make very informed decisions.

Get All Team Members on the Same Page

Social media is something that works best when all team members are contributing. However, if different team members aren’t exactly sure what others are doing, it can be hard to make this work. What’s great about having a dashboard is members of your team won’t feel like they’re in the dark. Instead, everyone will have a way to stay in sync and coordinate their efforts with each other.

Focus on Specific Initiatives

While there are definitely things that businesses can do to help give specific pieces of content a big dose of vitality, sustainable social media success isn’t generally something that happens overnight. Instead, it results from consistent efforts. That being said, there are going to be times when you want to focus on a specific initiative via social. And with our advanced social media management dashboard, you’ll have all the data you need from that initiative at your fingertips.

Figure Out What Works

In addition to consistency, momentum plays a big role in building a strong social presence. One of the best ways to increase social media posting momentum is by knowing what resonates with your audience. By looking at social media analytics through our dashboard, you’ll be able to see what’s working best and tailor your future content efforts accordingly.

For a social media dashboard that offers all of the above features and many more, be sure to take a look at Send Social Media. Since there’s so much that your business can gain from a social media dashboard, we highly encourage you to try ours out via a 14-day free trial.