Social Media Objectives Archives -
Social Media Objectives

If you want to use social media to grow your business in 2018, here are seven benefits you’ll get from using a social media dashboard:

1. Keep an Eye on Competition

Chasing your competition isn’t a smart strategy for getting ahead with social media. However, it is useful to know what competitors are doing with their profiles. A social media dashboard makes this type of monitoring very easy.

2. Be as Efficient as Possible

A common concern businesses have about social media is they’re going to have to spend a lot of time to see any results. While social media success is all about building momentum, a dashboard tool will ensure that every minute you spend on social is productive.

3. Manage Your Brand

One of the best ways for businesses to stand out on social media is to have a strong brand voice. Using a dashboard will ensure that you can manage all aspects of your brand across multiple social media platforms.

4. Schedule Posts

There’s a ton of activity that takes place on platforms like Twitter. As a result, not all of your followers are going to see each post you can make. The best way to deal with this reality is by making consistent posts. A big benefit of a social media dashboard is even when you’re not personally logged in, you can schedule posts in advance to automatically publish on a consistent schedule.

5. Find Ideal Potential Customers

As social media continues to drive so much of online activity, businesses no longer question if their potential customers are on these platforms. What remains challenging is finding those individuals. The advanced capabilities of a dashboard like Send Social Media allow you to utilize filters and find exactly who you want your business to reach.

6. Get Insights

The landscape of social media is always changing and evolving. Understanding what type of content people are currently interested in the most will help your business keep up with these changes. Although collecting data from different social platforms may sound like a lot of work, the good news is a social media dashboard will take care of it for you. The insights you’ll gain will allow you to see exactly which posts get the most traction.

7. Involve Your Entire Team

The businesses that get the most from social media are those that involve their whole team. With a social media dashboard, this type of collaboration is easy to manage. Getting contributions from different members of your team will do a lot for your social media engagement.

To get started with a social media dashboard and all the benefits it has to offer, you can start a free demo of Send Social Media.

Twitter

On Twitter, there are over 6,000 tweets sent every second. That adds up to more than 350,000 tweets every minute. As a business owner, those incredible stats mean two important things. The first is there’s no question that Twitter is a very active platform, which means having a presence on it can put your business in front of lots of potential customers.

The second important takeaway is trying to manually keep up with everything that’s happening on Twitter simply isn’t possible. While staying in the loop and engaging are key parts of building a strong presence on this platform, you need a tool to properly manage this type of activity.

The good news is that’s exactly what Send Social Media can help you do. By using all the features provided by our tool, you’ll be able to grow your Twitter page fast in 2018. Whether you’ve already spent some time on the platform or are just getting started, here’s how Send Social Media can help your page grow:

Find the Right Users

Because Twitter has hundreds of millions of active users, it’s important to focus your efforts on the right audience. Send Social Media helps by automatically finding new customers and growing your following by reaching out to targeted prospects around the world or in your local area. You simply enter the parameters of the users you want to reach and then our tool will do all the work for you.

Reach Out

Not only does Send Social Media make it easy to identify your target audience, but we also streamline the process of reaching out. Through mechanisms like following, we can help your profile actually engage with the users you want to reach. Engagement is essential for quickly growing your Twitter page.

Schedule Posts in Advance

Spending time on Twitter definitely plays a role in growing your profile. However, as a business owner, you don’t have hours every day to be active on Twitter. The good news is using Send Social Media means you’ll still be able to successfully grow your profile. That’s because we enable you to schedule posts in advance. This will keep your page active even when you aren’t on your phone or computer.

Keep Up with Relevant Conversations

Engagement is a must for growing your Twitter page and successfully converting followers into customers. Social media platforms are all about conversations, which is why we make it easy to keep up with the ones that matter to your business. Instead of trying to wade through lots of noise, we’ll ensure you only have to pay attention to Twitter conversations that are truly relevant to your business.

If you want to experience just how well Send Social Media works for growing a Twitter page, be sure to start a free demo now.

 

Although social media usage and influence only continues to increase, plenty of businesses still struggle to stay on top of their social channels. Even after a business clears the initial challenges that often come up when getting started with social, it’s common to feel overwhelmed by how much there is to do. If you want your business to take advantage of everything social media has to offer but worry that you simply don’t have the resources to do so, we want to share four different ways social media automation can help you out:

Efficiently Handling a Large Number of Responses

As you build more momentum for your business through social media, the number of people who interact with your profiles will increase. While this is a good problem to have, it’s still a problem. The last thing you want to do is make potential customers feel ignored or miss a very important message. Since trying to manually go through a large number of responses across multiple platforms can take a lot of time, the ability to aggregate all responses into a single dashboard through social media automation is a huge help.

Identifying the Best Content to Share

There’s an incredible amount of content on the Internet. However, that doesn’t make it any easier to know what you should share through your social profiles. The good news is social media automation can make this decision easier. By automatically collecting analytics about how every post performs, you’ll be able to gain a better understanding of what you should be posting. You can also use an integration like RSS to keep your feed interesting. And to top things off, automation gives you the ability to schedule as many posts as you want to share in advance.

Using Social Media for Customer Service

Many of the features that you’ll find on any of the major social media platforms make them ideal for providing customer service. The only downside is if you start getting too many customer service requests, it can overwhelm your current resources and cause your business to drop the ball. The good news is social media automation can solve this dilemma. By bringing all customer service issues into a single location and making it very easy to reply, your business will be able to keep up with this task regardless of the volume you receive.

Engaging with Followers in a Meaningful Way

Engagement is a huge part of social media. So how can you take your interactions with followers beyond quick comments? A great option that’s possible with the help of social media automation is group messaging and/or email marketing. These approaches will allow you to communicate in more depth with your followers.

If you want to overcome common marketing challenges by taking advantage of social media automation, get started today with a free 30-day trial of the Send Social Media Dashboard.

Branding is a very broad topic. For some people, visual design is the first thing that comes to mind.

Here is Best Practices for Visually Building Your Brand on Social Media

For others, they may view branding with a slightly negative connotation and believe it’s too abstract. While those are all valid thoughts, the right type of branding can be very important for a business. When done correctly, branding helps to define a small business and gives people a reason to connect with it.

One of the ways to move away from the abstractness sometimes associated with branding and focus more on what it can actually do for your business is to look at its most important elements. That’s why we want to cover the essential ingredients to build a brand for your small business:

What’s Your Purpose?

Building a brand starts with defining why your business exists. On the surface, this may seem like a simple question to answer. But as you dig into it, you’ll likely notice that it’s surprisingly complex. Although it can take some time to get a clear and concise answer to this question, doing so will create the foundation for the rest of your branding efforts.

Staying Consistent

A brand is something that makes a promise. The specific promise will vary from one business to the next. Regardless of the specific promise your business makes with its brand, what’s extremely important is to stay consistent with that promise. In terms of how to do that, it’s something that needs to happen at every level of your business. From how you provide customer service to the visual elements you use across the social media for your business, staying consistent will build the type of trust that your business needs in order to grow and thrive.

Involving Employees

Since purpose and consistency are key ingredients of a small business brand, it’s easy to understand why branding isn’t an activity that exists in a silo. For a brand to really mean something, every member of an organization needs to be involved. Another benefit of getting every employee fully on board with your brand is they will help you spread its message.

Building Loyalty

Employees aren’t the only ones who can spread the message of your brand. If you identify your purpose and create an organization where everyone consistently shares that message, you’ll gain loyal customers. These customers will act as evangelists for your brand and help grow it to levels via channels like word of mouth that you could have never done on your own.

Social media continues to be a very important part of building a small business brand. While staying on top of social media can seem quite challenging at times, there are ways to make it easier. Learn more about Send Social Media and how our tool will help streamline your social media efforts.

Social media has become an essential part of how businesses can market themselves online. Although there are multiple social media networks with hundreds of millions of users, many businesses still struggle to find traction with their social media efforts. Continue reading