Social media has become an integral part of the work that many agencies do. One of the challenges that agencies often face as they grow is being able to keep up with posting for all clients across multiple platforms. Because this is something that’s obviously too time-consuming to manage manually and is actually too demanding for many social media tools, it’s vital to find a tool that’s built for the specific needs of an agency. Here are the types of features that are essential for a social media management tool used by agencies: Continue reading
On Twitter, there are over 6,000 tweets sent every second. That adds up to more than 350,000 tweets every minute. As a business owner, those incredible stats mean two important things. The first is there’s no question that Twitter is a very active platform, which means having a presence on it can put your business in front of lots of potential customers.
The second important takeaway is trying to manually keep up with everything that’s happening on Twitter simply isn’t possible. While staying in the loop and engaging are key parts of building a strong presence on this platform, you need a tool to properly manage this type of activity.
If you want to use social media to grow your business in 2018, here are seven benefits you’ll get from using a social media dashboard:
Consistency is one of the most important elements for a business to find success with social media marketing. Far too many businesses give up on social media channels before they have a chance to gain real traction. One reason that it’s so common for businesses to give up is they feel like these activities are taking up too much time and not delivering enough returns. Plenty of businesses simply don’t have the team resources needed to stay on top of social media on a daily basis.
If these kinds of issues sound familiar, your business is in the perfect position to harness the power of social media automation. When done correctly, this type of automation can keep your social media efforts running on a consistent schedule. It will also free you and any members of your team up to actually have time for engaging with people through social media. So if you want to get on top of social media marketing for your business and avoid feeling like you’re stuck on a hamster wheel, here are a few tips for getting started with automation: Continue reading