While we’re still early in the year, 2015 looks like it’s going to be another very exciting year for social media. Although the concept of social media has definitely come of age, that doesn’t mean it’s on its way out. On the contrary, because social media has become so woven into our daily activities, there’s lots of room for new uses and technologies.

Since it’s easy to forget just how prevalent social media has become, we thought it would be fun to take a look at five different social media stats that put the full scope of social media into perspective:

500 Years’ Worth of YouTube Videos are Consumed Via Facebook on a Daily Basis

Since this is a truly mind-boggling stat, feel free to stop for a second and reread it. From another angle, this means that people are simultaneously watching 3,042 hours of YouTube videos on Facebook every second of the day. If you need the motivation to invest marketing efforts in Facebook and/or YouTube, this should be what does it for you.

92% of Pinterest Pins Are Made By Women

Although plenty of companies spend time promoting subjects on Pinterest that are designed to appeal to men, the reality of this specific social network is that it’s driven by women. So if you’re looking at how to best utilize the limited amount of time that you have to devote to social media, it makes sense to target your Pinterest efforts in a way that directly speaks to women. As you’ll likely see in your social media analytics, going this route is the best way to find Pinterest success.

Companies Ignore 70% of Facebook Questions

Would you ignore 7 out of every 10 people who walk into your business with a question? Of course not! Unfortunately, that’s what most companies are doing in regard to their Facebook pages.

Over 6.8 Billion People Own a Cellphone

Over the past few years, the surge of mobile Internet usage has only continued to increase. And because basically everyone in the world owns some type of cell phone, this trend is only going to continue going forward. As mobile Internet speeds get faster and mobile technology improves, even more, the amount of time spent using a mobile device for social media posting and other activities will become even greater.

Facebook Has Over a Billion Users

Specifically, they’ve crossed the 1.3 billion user mark. So regardless of what kind of demographic your business wants to reach, it’s safe to say that they are on Facebook.

So, what do all these stats mean for your business? The most important takeaway is that your business needs to make social media a priority. If you want to ensure that you’re not missing out on all the opportunities provided by social media, the best way to get on the right track is with help from our social media dashboard.

If you want to see just how much more productive you can be take a look at a free demo of Send Social Media. If you’re looking for the simplest way to stay on top of your company’s social media efforts, be sure to take a look at the Send Social Media Dashboard 7-day trial! simple and effective as possible, take a look at all the great features of Send Social Media.