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We are excited to announce the launch of several new features ideal for franchise businesses wanting to leverage the power of social media across all of their locations. When developing these new features, we wanted to make it as easy as possible for large chains to manage social media for each of their stores. Learn how Franchisors can manage Multiple Locations with Send Social Media:
1. How to write the same post once and insert custom content for each location
Send Social Media now allows users to define custom tags that can be assigned at a store/location level or a social media account level. These custom tags act as placeholders at the time messages/posts are composed and are replaced with actual values at the time the message is sent. To define custom merge tags for social media accounts, follow the steps below…
a) Sign into your Send Social Media account and click on My Users.
b) Click “Tags”
c) Create a new custom field/merge tag by clicking New Field.
d) A new dialog will open, and you can enter custom capture information.
e) Select the Category—this is the type of merge tag you will be creating. Options are “Contact,” “User,” or “Account,” and they dictate where these merge tags can be used. For this example, use “Account.”
f) Click Save to add your first merge tag. To add more, repeat the process above.
e) Now that you’ve added a few custom tags, you can populate the fields. Since we’ve added Account tags, we can add tags at the account level.
f) To do this, go to Add/Edit Services > My Services. For each social network account, click the “Tag” button and fill in the relevant information.
g) Now that you’ve added information for each account, you can compose a message and insert merge tags to replace the relevant content when your message is sent.
h) Go to the Message Box tab and click “Merge Tags”. You’ll see a dialog window with multiple tags grouped by category.
i) You can insert tags into your message by clicking on the relevant item from the list.
j) When you’re ready, you can select as many social media services as you like. The merge tags will be replaced with the appropriate content when you send the message.
2. How to sign off content at the head office before a location publishes content
The head office often must approve content before it gets published on a franchise’s social network accounts. Send Social Media’s workflow features allow you to define approval workflows, assign tasks, and ensure content is approved and signed off before it gets published on social media. To create a workflow, follow the steps below:
- Go to My Users.
- Click on the user/location in your list who needs approval before publishing content.
- Under “Approval Workflow,” click “Edit” to define which user needs to approve posts before publication.
3. How can the head office publish content on behalf of a location
Send Social Media’s powerful dashboard allows users to share their social network accounts with other users. In the franchise scenario, the head office can create each of their locations, set up each of their social network profiles, and then share these accounts with team members who need to be able to publish to these accounts. The way to set this up using Send Social Media is as follows:
a) After creating your location instances within My Users, switch to each location’s account and set up their social media profiles for them.
b) Once you’ve done this, go to Add/Edit Services > My Services and use the Sharing button to share these services with the head office user.
c) This will allow the head office to post updates on behalf of the location from within their Message Box.
4. How can head office access reports across all of their stores/locations
Send Social Media’s social media analytics features provide aggregated reports across each franchise’s location. To access printable reports for individual locations or across the entire franchise, you can do this as follows:
a) Go to My Users.
b) Click the Reports button.
c) You’ll see a new dialog window that you can use to print reports.
