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September may feel early to start thinking about New Year’s Eve, but when it comes to social media marketing, getting ahead is one of the smartest things your business can do.
The final months of the year are packed with opportunities. Fall campaigns, Halloween, Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Christmas, and New Year’s all compete for your audience’s attention. If you wait until each holiday arrives to decide what to post, your content can quickly become rushed, inconsistent, and reactive.
Instead, use September to build your holiday social media calendar and schedule as much as possible in advance.
Start by Mapping Out Important Dates
Before creating anything, look at the calendar from September through New Year’s and identify the dates that actually matter to your audience.
Beyond the major holidays, consider:
- Seasonal promotions
- Industry specific dates
- Community events
- Company milestones
- Sales and special offers
- Shipping or ordering deadlines
- End of year reminders
Not every business needs to post about every holiday. Choose the moments that make sense for your brand and build your strategy around them.
Plan Campaigns, Not Just Individual Posts
Instead of thinking, “What should we post for Halloween?” think about creating a Halloween campaign.
That campaign could include a teaser post, educational content, a themed Reel, an engagement question, a promotional post, and a final reminder.
Do the same for Black Friday, Thanksgiving, Christmas, and New Year’s.
Suddenly, your holiday calendar starts filling itself.
Create Your Evergreen Content Too
Not every post between September and January needs to be seasonal.
Your audience still needs educational tips, testimonials, FAQs, behind the scenes content, company updates, and information about your products or services.
Mixing evergreen content with holiday campaigns keeps your feed balanced and prevents your brand from feeling like one long sales promotion.
Batch Your Holiday Content Early
Once you know what you’re posting, start creating in batches.
Write several captions at once. Design your fall graphics together. Record multiple holiday videos during one session. Prepare promotions before you’re busy fulfilling them.
Batching helps maintain consistent branding while dramatically reducing the time you spend creating content throughout the holiday season.
Schedule Everything You Can
Now comes the part that gives you your time back.
With Send Social Media, you can organize and schedule your content across multiple social media platforms from one convenient dashboard.
Instead of remembering to publish your Halloween post, Black Friday promotion, Thanksgiving message, and December campaigns manually, you can prepare them ahead of time and schedule them to publish automatically.
That means your marketing continues even when you’re helping customers, managing holiday orders, traveling, spending time with family, or focusing on year end business priorities.
Give Yourself Room for Real Time Content
Planning ahead doesn’t mean your entire social presence has to be automated.
Schedule the content you know you’ll need, then leave space for timely trends, company news, spontaneous videos, customer stories, and real time conversations.
Automation should give you more time to be social, not make your brand less human.
Make September Your Holiday Marketing Head Start
The businesses scrambling for content in December will wish they had started months earlier.
Use September to create the foundation for your entire fall and holiday social media strategy. Plan your campaigns, batch your content, schedule your posts, then enter the busiest months of the year knowing your marketing is already working for you.
Start your FREE trial with Send Social Media today and get your holiday content scheduled before the holiday rush begins. Plan ahead, stay consistent, and keep your business visible from September straight through New Year’s.
