Posted on by

On Twitter, there are over 6,000 tweets sent every second. That adds up to more than 350,000 tweets every minute. As a business owner, those incredible stats mean two important things. The first is there’s no question that Twitter is a very active platform, which means having a presence on it can put your business in front of lots of potential customers.

The second important takeaway is trying to manually keep up with everything that’s happening on Twitter simply isn’t possible. While staying in the loop and engaging are key parts of building a strong presence on this platform, you need a tool to properly manage this type of activity.

Continue reading

Posted on by

While we’re still early in the year, 2015 looks like it’s going to be another very exciting year for social media. Although the concept of social media has definitely come of age, that doesn’t mean it’s on its way out. On the contrary, because social media has become so woven into our daily activities, there’s lots of room for new uses and technologies. Continue reading

Posted on by

How to Use Twitter Hashtags for Marketing and MonitoringTwitter Hashtags are primarily used so that it’s easy to get a general pulse of groups of people who are talking about the same subject. By searching for a hashtag, you’ll be able to see a stream of all the tweets that include it. This can be extremely useful for both marketing and monitoring. Continue reading