On Twitter, there are over 6,000 tweets sent every second. That adds up to more than 350,000 tweets every minute. As a business owner, those incredible stats mean two important things. The first is there’s no question that Twitter is a very active platform, which means having a presence on it can put your business in front of lots of potential customers.
The second important takeaway is trying to manually keep up with everything that’s happening on Twitter simply isn’t possible. While staying in the loop and engaging are key parts of building a strong presence on this platform, you need a tool to properly manage this type of activity.
Twitter Hashtags are primarily used so that it’s easy to get a general pulse of groups of people who are talking about the same subject. By searching for a hashtag, you’ll be able to see a stream of all the tweets that include it. This can be extremely useful for both marketing and monitoring. Continue reading