How to Geotarget Fans with Send Social Media
We are excited to announce the release of the ability to geotarget fans on the Send Social Media platform. In fact, this has been one of the most frequently requested features and finally Facebook has made this possible via their API.
What is Geotargeting?
Geo targeting in geomarketing and social media marketing is the method of determining the geolocation (the physical location) of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization etc.
How can I target specific fans within Facebook?
In Facebook, users disclose a lot of relevant information about themselves – for example their age, gender, location, work history, language etc. As a Facebook Page administrator, you have the ability to deliver content that’s only relevant to specific fans. For example, you may be promoting an event in Los Angeles and only want your promotion to be visible to your fans located near LA who speak a specific language.
An example of a targeted message could be:
“Free comedy tonight at the Spanish Comedy Club in downtown LA.”
And you could target this directly to all fans who are most likely to be engaged by it. For example all people in Los Angeles who speak Spanish.
How do I do this in Facebook?
In Facebook, you would select the Customize option just before you post your update to your fans. Here you can decide exactly which fans your post will be visible to.
How do I do this in Send Social Media?
In Send Social Media, when you first add your Facebook Fan Page in Add/Edit Services, you can define exactly who to target. To post to different fans, you can add the same Facebook Fan Page multiple times and just change the “geotargeting” options each time.