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Here’s What to Expect in Your Social Media Bootcamp Training Program

Content Overview

Session #1 – Targeted Marketing Strategies 9am – 12pm

  • Introduction to the Social Media Management role, best practices, tools and must-have resources
  • Learn secret strategies to find your target audience on Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google Plus
  • See how easy it is to discover Key Influencers on social media and develop strategic relationships to help grow your business
  • Learn how to easily monitor Facebook and Twitter conversations with targeted keywords to find your customers
  • Learn how to create Twitter leads lists and import them into the Send Social Media Management dashboard for monitoring and engagement
  • Classroom Work: You will create your Targeted Marketing Profiles

LUNCH BREAK AS NEEDED 11am – 12pm

BREAKOUT, Q&A WITH TEACHER, 11:30am – 12pm

Session #2 – Develop Your Content Marketing Strategy 12pm – 2:30pm

  • Introduction on how to develop a magnetic content marketing strategy to attract customers to your brand
  • Learn how to build social media followers fast and inspire them to become Brand Advocates
  • We will review best practices and give you several great ideas you can use for your content strategy
  • Learn how you can use tools like Send Social Media and Feed.ly to quickly find quality content
  • You will be provided with a Social Media Marketing Calendar template which you will use to start building your own strategy
  • Classroom Work: You will create your Social Media Marketing Calendar

BREAKOUT, Q&A WITH TEACHER, 2:30pm – 3pm

Session #3 – Execute Your Content Marketing Strategy 3pm – 5pm

  • Introduction on how to use the Send Social Media Management Dashboard
  • How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest
  • How to setup your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies
  • How to create an Email and SMS Mobile marketing campaign
  • How to optimize your social media posts – best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed
  • How to pull reports to optimize your social media strategies
  • Classroom Work: You will input your Social Media Content into the posting dashboard

In-Depth, Industry Specific Training

We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.

Social Media Certification and Free Bonuses

Take our final exam to prove you are a social media expert in your Industry. We will provide you with a badge you can proudly display on your LinkedIn profile and add to your website. You will also get the following:

1 MONTH FREE access to WebMediaUniversity.com, $197 value

LinkedIn is 277% More Effective for Lead Generation Than Facebook & Twitter! So why might LinkedIn be the most efficient social channel for lead generation, and how can you use that to your advantage? This is what we we’re talking about.

Join us for a fun network, learn and social hour at CC library Newport Branch!

WHEN: Thursday, October 12 11:30am – 1:00pm

11:30 – 12:00 Network & Collaborate
12:00 – 12:05 Guest Speaker

12:05 – 12:50 Social Media Training
12:50 – 1:00 Questions

Presented by:
Web Strategy Plus CEO: Michelle Hummel

Bring yourself, your friends, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

Want To Learn How Social Media Can Help Your Business Increase Sales And Generate Leads?

RSVP to our event!

“How To Successfully Grow Your Business With Social Media”

Presented by: Michelle Hummel, CEO of Web Strategy Plus

Join us for a fun networking and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away!

Lunch will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

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When Facebook first launched over a decade ago, it was all about helping college students connect with each other. Then as the platform grew, people outside of college campuses were allowed to join. This transformed the platform into a place where friends and families could interact with each other. Eventually, Facebook allowed large companies to establish a presence on the platform. This was later expanded to businesses of all sizes. If you look at the other major social platforms, most have followed a similar strategy of initially focusing on individuals and then bringing in businesses.

 

When businesses first got on board with social media, a large percentage made the mistake of only using these platforms as a means for self-promotion. Since that strategy is almost always doomed to fail, businesses moved on to looking for a better way to engage with social media users.

The Importance of Listening First

 

The search for a better approach to social engagement led many businesses to the same conclusion. That conclusion is listening needs to come first. Because social media is all about conversations, listening is a must for finding opportunities to engage in an authentic and meaningful way. Although this approach may initially seem backwards to the way businesses normally approach marketing, those that stick to this method realize it’s actually very powerful. Businesses can establish a strong connection by taking the time to understand customers and then letting them know the business understands what they’re saying.

How Agencies Can Help Clients with Social Listening

 

If you run an agency that does social media marketing for clients, they may want you to take the lead on social listening. And in many cases, a client may not fully understand the value of this type of activity until you’re able to show them real examples and successful outcomes.

 

In the past, social listening across multiple platforms could be quite challenging for a single brand, let alone multiple client brands. But thanks to Send Social Media, you can pull all this information into a centralized dashboard. This efficiency means you’ll be able to make the most of monitoring client brands and engaging in social listening.

 

Thanks to the features of Send Social Media, it’s possible to take full advantage of activities like listening to industry conversations to get a better sense of your client’s niche, identifying customer pain points to create better content and finding potential brand advocates for your client. Being able to easily manage these kinds of activities will have a noticeable impact on clients’ customers experiences and brand images, which in turn will allow your agency to charge a premium for the value you’re delivering.

 

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If you’re a social media manager, you work hard to deliver awesome results for your clients. While it always feels great when a campaign goes especially well, that doesn’t mean your work is over. Not only do you need to be focused on what comes next, but you have to communicate just how well the campaign went to your client. The best way to do this is with a social media report. Although social media reports are a very powerful tool, they can be difficult and time-consuming to create. Between pulling data from many different sources and getting everything formatted exactly how you want, reporting can feel like it’s taking up more time than your other work.

Since this is a very common problem faced by managers and others who work in social media, we knew something needed to be done. That’s why we put a lot of resources into making our reporting features more powerful than ever. With our new features, social media reporting is so easy that you can focus on doing great work and always have a very compelling way to communicate this awesome work with your clients. Let’s take a look at just how simple it now is to use Send Social Media to create stunning reports that your clients will love:

Just a Click Away

Part of why social media reports have traditionally taken so long to create is you have to open multiple social profiles & analytics and then grab data from all those different tabs. With Send Social Media’s new reporting, that’s no longer necessary. Since all that data is pulled into our tool, you simply click what you want and then our tool takes care of compiling it into a report.

Easy to Customize

We’re committed to making social media reporting as simple as possible, which is why we have an optimized default format for reports. But we also know that not every client has the same needs, which is why we make it a breeze to customize reports. Whether you want to spotlight top performing posts or focus on a specific social platform, you can choose exactly what you want to be included in your reports in just minutes.

Convenient Format

A social media report is only as useful as your ability to share it with clients or other stakeholders. With Send Social Media, we ensure that your reports are created in a format that’s easy to share. Every report you create will look just as good on a screen or tablet as it will if you need to print it out.

Reports are an important part of doing social media work for clients or your own internal stakeholders. However, that importance doesn’t automatically mean these reports need to be a burden on your workflow. If you want to see just how productive you can be when you have a way to generate truly great reports in less than fifteen minutes, be sure to take a look at a free demo of Send Social Media.

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If you’re a marketer or team member of a business that utilizes social media as a marketing channel, chances are one of your responsibilities is sharing how social is performing for the business with internal stakeholders. And if you run or are part of an agency that offers social media marketing services, your clients likely want to know the results they’re getting on a monthly basis.

One of the elements that make social media marketing so interesting and very effective when done well is it’s something that occurs across multiple platforms. While that’s great for driving marketing results, it’s not so great when the time comes to compile all relevant data into a report that people who aren’t involved in this practice can easily understand. Since reporting is something that has created headaches for people involved in all facets of social media marketing, the good news is there’s now a much easier way to handle this task.

Thanks to the powerful functionality and features we’ve built into Send Social Media, creating excellent social media reports is now a breeze. This is just as true for business owners focused on their operations as it is for marketers and agencies managing multiple clients. Let’s take a look at how Send Social Media can help streamline all of your reporting activities:

All the Data You Need at Your Fingertips

As mentioned above, one of the reasons social media reporting has always been viewed as a very time-consuming activity is it requires pulling data from multiple sources. With Send Social Media, you can say goodbye to doing this work manually. Since all of the profiles you’re managing are already connected to this software, we’re able to pull all the data into a central location.

While having all your data in a single dashboard is a big timesaver, it’s just the tip of the iceberg with what Send Social Media offers for reporting. Not only will you be able to build reports that look great based on the specific needs of your business or clients, but you’ll be able to use all of this centralized data to spot actionable insights.

For example, you can see exactly which posts are performing the best. You can then take this information and directly use it to guide future social media marketing efforts. Another use of this data that Send Social Media makes easy is identifying users who are the biggest brand advocates. Best of all, these different examples we’ve shared can easily be exported into a PDF and then shared with stakeholders or clients.

 

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If you want to see just how much time the reporting features of Send Social Media can save you, head over to our plans page and then sign up for the one that’s right for you!

 

 

Want To Learn How Social Media Can Help Your Business Increase Sales And Generate Leads?

RSVP to our event!

“How To Successfully Grow Your Business With Social Media”

Presented by: Michelle Hummel, CEO of Web Strategy Plus 

Join us for a fun networking and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away!

Dinner will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

EXCLUSIVE OFFER: VIRTUAL SOCIAL MEDIA BOOTCAMP TRAINING!

Instructor Led, Hands-On Training: Social Media Certification

Only $299 for the first 10 sign ups! $499 per person thereafter
PLEASE HURRY, THIS WILL SELL OUT!!

Social Media Bootcamp training will be from 9 am to 5 pm EST (with breaks)

Social Media Management and Marketing Certification

Get hands-on training with Michelle Hummel, CEO of Web Strategy Plus, a full-service Social Media Marketing Agency. Learn EVERYTHING you need to know to be a Social Media Manager for your company!

Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn how to attract more leads with social media marketing.

LinkedIn is 277% More Effective for Lead Generation! So why might LinkedIn be the most efficient social channel for leads, and how can you use that to your advantage? This is what we will teach in our in-depth training for LinkedIn.

Join us for a fun network, learn and social hour in Louisville!

1:00 – 1:30 Network

1:30- 2:20 Social Media Training

2:20 – 3:00 Questions

Presented by: Michelle Hummel, Web Strategy Plus CEO

Bring yourself, your friends, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!