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When Facebook first launched over a decade ago, it was all about helping college students connect with each other. Then as the platform grew, people outside of college campuses were allowed to join. This transformed the platform into a place where friends and families could interact with each other. Eventually, Facebook allowed large companies to establish a presence on the platform. This was later expanded to businesses of all sizes. If you look at the other major social platforms, most have followed a similar strategy of initially focusing on individuals and then bringing in businesses.

 

When businesses first got on board with social media, a large percentage made the mistake of only using these platforms as a means for self-promotion. Since that strategy is almost always doomed to fail, businesses moved on to looking for a better way to engage with social media users.

The Importance of Listening First

 

The search for a better approach to social engagement led many businesses to the same conclusion. That conclusion is listening needs to come first. Because social media is all about conversations, listening is a must for finding opportunities to engage in an authentic and meaningful way. Although this approach may initially seem backwards to the way businesses normally approach marketing, those that stick to this method realize it’s actually very powerful. Businesses can establish a strong connection by taking the time to understand customers and then letting them know the business understands what they’re saying.

How Agencies Can Help Clients with Social Listening

 

If you run an agency that does social media marketing for clients, they may want you to take the lead on social listening. And in many cases, a client may not fully understand the value of this type of activity until you’re able to show them real examples and successful outcomes.

 

In the past, social listening across multiple platforms could be quite challenging for a single brand, let alone multiple client brands. But thanks to Send Social Media, you can pull all this information into a centralized dashboard. This efficiency means you’ll be able to make the most of monitoring client brands and engaging in social listening.

 

Thanks to the features of Send Social Media, it’s possible to take full advantage of activities like listening to industry conversations to get a better sense of your client’s niche, identifying customer pain points to create better content and finding potential brand advocates for your client. Being able to easily manage these kinds of activities will have a noticeable impact on clients’ customers experiences and brand images, which in turn will allow your agency to charge a premium for the value you’re delivering.

 

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If you’re a social media manager, you work hard to deliver awesome results for your clients. While it always feels great when a campaign goes especially well, that doesn’t mean your work is over. Not only do you need to be focused on what comes next, but you have to communicate just how well the campaign went to your client. The best way to do this is with a social media report. Although social media reports are a very powerful tool, they can be difficult and time-consuming to create. Between pulling data from many different sources and getting everything formatted exactly how you want, reporting can feel like it’s taking up more time than your other work.

Since this is a very common problem faced by managers and others who work in social media, we knew something needed to be done. That’s why we put a lot of resources into making our reporting features more powerful than ever. With our new features, social media reporting is so easy that you can focus on doing great work and always have a very compelling way to communicate this awesome work with your clients. Let’s take a look at just how simple it now is to use Send Social Media to create stunning reports that your clients will love:

Just a Click Away

Part of why social media reports have traditionally taken so long to create is you have to open multiple social profiles & analytics and then grab data from all those different tabs. With Send Social Media’s new reporting, that’s no longer necessary. Since all that data is pulled into our tool, you simply click what you want and then our tool takes care of compiling it into a report.

Easy to Customize

We’re committed to making social media reporting as simple as possible, which is why we have an optimized default format for reports. But we also know that not every client has the same needs, which is why we make it a breeze to customize reports. Whether you want to spotlight top performing posts or focus on a specific social platform, you can choose exactly what you want to be included in your reports in just minutes.

Convenient Format

A social media report is only as useful as your ability to share it with clients or other stakeholders. With Send Social Media, we ensure that your reports are created in a format that’s easy to share. Every report you create will look just as good on a screen or tablet as it will if you need to print it out.

Reports are an important part of doing social media work for clients or your own internal stakeholders. However, that importance doesn’t automatically mean these reports need to be a burden on your workflow. If you want to see just how productive you can be when you have a way to generate truly great reports in less than fifteen minutes, be sure to take a look at a free demo of Send Social Media.

Want To Learn How Social Media Can Help Your Business Increase Sales And Generate Leads?

RSVP to our event!

“How To Successfully Grow Your Business With Social Media”

Presented by: Michelle Hummel, CEO of Web Strategy Plus 

Join us for a fun networking and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away!

Dinner will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

EXCLUSIVE OFFER: VIRTUAL SOCIAL MEDIA BOOTCAMP TRAINING!

Instructor Led, Hands-On Training: Social Media Certification

Only $299 for the first 10 sign ups! $499 per person thereafter
PLEASE HURRY, THIS WILL SELL OUT!!

Social Media Bootcamp training will be from 9 am to 5 pm EST (with breaks)

Social Media Management and Marketing Certification

Get hands-on training with Michelle Hummel, CEO of Web Strategy Plus, a full-service Social Media Marketing Agency. Learn EVERYTHING you need to know to be a Social Media Manager for your company!

Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn how to attract more leads with social media marketing.

LinkedIn is 277% More Effective for Lead Generation! So why might LinkedIn be the most efficient social channel for leads, and how can you use that to your advantage? This is what we will teach in our in-depth training for LinkedIn.

Join us for a fun network, learn and social hour in Louisville!

1:00 – 1:30 Network

1:30- 2:20 Social Media Training

2:20 – 3:00 Questions

Presented by: Michelle Hummel, Web Strategy Plus CEO

Bring yourself, your friends, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

Want To Learn How Social Media Can Help Your Business Increase Sales And Generate Leads?

RSVP to our event!

“How To Successfully Grow Your Business With Social Media”

Presented by: Michelle Hummel, CEO of Web Strategy Plus

Join us for a fun networking and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away!

Dinner will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

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If you’re a marketer or team member of a business that utilizes social media as a marketing channel, chances are one of your responsibilities is sharing how social is performing for the business with internal stakeholders. And if you run or are part of an agency that offers social media marketing services, your clients likely want to know the results they’re getting on a monthly basis.

One of the elements that make social media marketing so interesting and very effective when done well is it’s something that occurs across multiple platforms. While that’s great for driving marketing results, it’s not so great when the time comes to compile all relevant data into a report that people who aren’t involved in this practice can easily understand. Since reporting is something that has created headaches for people involved in all facets of social media marketing, the good news is there’s now a much easier way to handle this task.

Thanks to the powerful functionality and features we’ve built into Send Social Media, creating excellent social media reports is now a breeze. This is just as true for business owners focused on their operations as it is for marketers and agencies managing multiple clients. Let’s take a look at how Send Social Media can help streamline all of your reporting activities:

All the Data You Need at Your Fingertips

As mentioned above, one of the reasons social media reporting has always been viewed as a very time-consuming activity is it requires pulling data from multiple sources. With Send Social Media, you can say goodbye to doing this work manually. Since all of the profiles you’re managing are already connected to this software, we’re able to pull all the data into a central location.

While having all your data in a single dashboard is a big timesaver, it’s just the tip of the iceberg with what Send Social Media offers for reporting. Not only will you be able to build reports that look great based on the specific needs of your business or clients, but you’ll be able to use all of this centralized data to spot actionable insights.

For example, you can see exactly which posts are performing the best. You can then take this information and directly use it to guide future social media marketing efforts. Another use of this data that Send Social Media makes easy is identifying users who are the biggest brand advocates. Best of all, these different examples we’ve shared can easily be exported into a PDF and then shared with stakeholders or clients.

 

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If you want to see just how much time the reporting features of Send Social Media can save you, head over to our plans page and then sign up for the one that’s right for you!

 

 

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Every month, half a billion people get on Instagram. Because Instagram is a huge platform that will only continue to grow in 2017 and beyond, Send Social Media is very excited to announce that our Dashboard now supports Instagram.

By talking to businesses, marketers and agencies about the type of help they need with their Instagram marketing, we were able to build an excellent set of management and automation features. Since this addition to our platform presents an exciting new opportunity for social media marketing, we want to highlight the best Instagram features that are now available:

Inbox

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The Inbox of our Dashboard brings all your Instagram activity into one convenient location. This makes it super easy to engage with people who are interested in your content. From this single view, you can easily see activity on all of your posts and then expand conversations, repost content or reply to comments. Advanced features available with a single click include translating, archiving or assigning to a specific member of your team.

Schedule and Queue New Posts

When we talk to businesses about why they aren’t using Instagram or what issues they’re encountering as they try to scale their marketing on this platform, we often hear that trying to post on a consistent basis is a stumbling block. We help solve that problem by making it easy to schedule and queue new posts. Instead of needing to start from scratch every time you want to make a new post, you or a member of your team can log into your Send Social Media Dashboard and then get weeks or even months worth of posts ready to go!

Search for Relevant Posts

Whether you want to research competitors, are looking for new types of content to post on your own account or are trying to find where you can engage with other users, our powerful search tool makes this type of work a breeze. Simply type in what you’re looking for and our tool will help you find the most relevant results.

Organically Grow Your Following with Powerful Instagram Automation

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While we’re proud of every feature we built into this new component of our Dashboard, we are most excited about our Instagram Automation features. These features are specifically designed to turbocharge your growth on Instagram.

 

As you can see from the screenshot above, our tool allows you to automatically like other photos with a specific hashtag. You can choose how many photos to like each time, along with how long to wait between likes. You also have the ability to automatically follow other users and/or unfollow those who don’t follow back.

 

If you’re an existing Send Social Media customer and have any questions about our new Instagram features, don’t hesitate to contact us. And if you’re ready to see for yourself why so many businesses, marketers and agencies use our social media management dashboard, be sure to check out our free demo or trial.

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Since April is Autism Awareness Month, we wanted to do a post that focuses on the different ways that special needs parents use social media to reach out. At Send Social Media, not only do we believe that social media posting is a very effective way for businesses to market themselves, but we’re passionate about the positive impact that social media can have on the world. Continue reading