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Social media has become an integral part of the work that many agencies do. One of the challenges that agencies often face as they grow is being able to keep up with posting for all clients across multiple platforms. Because this is something that’s obviously too time-consuming to manage manually and is actually too demanding for many social media tools, it’s vital to find a tool that’s built for the specific needs of an agency. Here are the types of features that are essential for a social media management tool used by agencies:

Bulk Scheduling

Not having this feature is a deal breaker. When you want to work on social media content for a client, it’s important for a member of your team to be able to sit down and fill up a queue with lots of posts. Not only is this essential for the sake of efficiency, but it’s also very important for being able to take a strategic approach to social media posting. By choosing a tool that makes it a breeze to queue up plenty of posts, an agency will be able to keep the social profiles active for all its clients without feeling constantly overwhelmed.

Email Integration

Although social media has become an absolutely essential part of online marketing, it hasn’t eliminated email. In fact, as more activity has moved out of people’s inboxes, being able to communicate through this channel is arguably more valuable than ever. That’s why the best agencies know that integrating email into the marketing efforts for their clients is a must. With the right tool, you can easily manage this type of activity. Having this ability is great for using social media as a lead generation tool and then converting those leads into customers.

Ability to Respond

Regardless of the specific platform, social media activity is driven by engagement. If people try to communicate with a profile and never get a response, they’re going to lose interest. Since many agencies handle this type of interaction for their clients, having a tool that pulls all messages into one location and then makes it easy to respond is incredibly useful.

Detailed Analytics

Without analytics, it’s very difficult to know what’s working and what isn’t working as well. With a social media management tool that offers detailed analytics, you’ll be able to use this data for the agency, as well as easily share it with clients on a regular basis.

If you want a social media management tool that you can count on to handle all of your agency’s daily needs, be sure to take a product tour of Send Social Media.

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Whether you’ve been utilizing social media for your business or are just getting started, you’ve probably noticed that there is always a lot going on. Because social networks are so active, plenty of businesses feel a little overwhelmed in terms of staying on top of everything. If you’re in a similar situation, social media monitoring can be extremely useful. To understand exactly why, let’s look at ten reasons right now: Continue reading

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If you want your best content to get the social media attention it deserves, you need for it to be noticed by influencers. And since people who fit the profile for being a customer of your business use social media, it’s important to have a way to bring them in as leads. While both of these tasks can seem like major challenges, the good news is you can accomplish each one with the help of social media monitoring. Continue reading

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Whether your primary goal is to increase brand awareness or generate leads, social media can be a great channel for helping your business to grow. While social media is a very powerful tool, it does come with some challenges. One of the most common challenges that businesses face is trying to stay on top of their activity across multiple social media sites. Continue reading

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analyticsWe’ve been working to hard to improve our Social Media Monitoring features. Some of the improvements include the following: Continue reading

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5 Steps for Successful Social Media Monitoring with Send Social MediaSocial Media is critical to your organization’s success, especially going forward as more and more customer connections and engagement are moving there. With millions and millions of people spending more and more time on social sites, it only makes good business sense to be there with them. Just like any business decision, this should be thought out and not jumped into haphazardly. Here are 5 steps for successful social media monitoring with Send Social Media: Continue reading