When Facebook first launched over a decade ago, it was all about helping college students connect with each other. Then as the platform grew, people outside of college campuses were allowed to join. This transformed the platform into a place where friends and families could interact with each other. Eventually, Facebook allowed large companies to establish a presence on the platform. This was later expanded to businesses of all sizes. If you look at the other major social platforms, most have followed a similar strategy of initially focusing on individuals and then bringing in businesses.
When businesses first got on board with social media, a large percentage made the mistake of only using these platforms as a means for self-promotion. Since that strategy is almost always doomed to fail, businesses moved on to looking for a better way to engage with social media users.
The Importance of Listening First
The search for a better approach to social engagement led many businesses to the same conclusion. That conclusion is listening needs to come first. Because social media is all about conversations, listening is a must for finding opportunities to engage in an authentic and meaningful way. Although this approach may initially seem backwards to the way businesses normally approach marketing, those that stick to this method realize it’s actually very powerful. Businesses can establish a strong connection by taking the time to understand customers and then letting them know the business understands what they’re saying.
How Agencies Can Help Clients with Social Listening
If you run an agency that does social media marketing for clients, they may want you to take the lead on social listening. And in many cases, a client may not fully understand the value of this type of activity until you’re able to show them real examples and successful outcomes.
In the past, social listening across multiple platforms could be quite challenging for a single brand, let alone multiple client brands. But thanks to Send Social Media, you can pull all this information into a centralized dashboard. This efficiency means you’ll be able to make the most of monitoring client brands and engaging in social listening.
Thanks to the features of Send Social Media, it’s possible to take full advantage of activities like listening to industry conversations to get a better sense of your client’s niche, identifying customer pain points to create better content and finding potential brand advocates for your client. Being able to easily manage these kinds of activities will have a noticeable impact on clients’ customers experiences and brand images, which in turn will allow your agency to charge a premium for the value you’re delivering.
June 22-24, 2017 in Orlando, FL
Join an exhilarating mix of content creators, social media stars, entrepreneurs, top brands, activists and fans at #BlogHer17!
You’ll experience inspiring keynotes, sessions where you’ll learn the latest techniques, and find opportunities to network with YOUR community.
BlogHer was founded in 2005 by Lisa Stone, Elisa Camahort Page, and Jory Des Jardins to answer the question, “Where are the women bloggers?” Since then, BlogHer has become an unstoppable movement, inspiring women to find their voices and turn their passions into content, community, and commerce, attracting some of the web’s best talent and top social sites, in topics from food and fashion to politics and parenting.
Today, the BlogHer conference is the largest annual celebration of women online content creators, social media influencers, entrepreneurs, media makers and brand marketers. BlogHer is a member of the SheKnows Media family, a mission-driven women’s media company, and the number-one women’s lifestyle digital media company, with 79 million unique visitors per month. Our mission is simple: Women inspiring women.
Check out this 2-minute compilation of last year’s conference to see what to expect: https://goo.gl/DR2UGK
If you’re a social media manager, you work hard to deliver awesome results for your clients. While it always feels great when a campaign goes especially well, that doesn’t mean your work is over. Not only do you need to be focused on what comes next, but you have to communicate just how well the campaign went to your client. The best way to do this is with a social media report. Although social media reports are a very powerful tool, they can be difficult and time-consuming to create. Between pulling data from many different sources and getting everything formatted exactly how you want, reporting can feel like it’s taking up more time than your other work.
Since this is a very common problem faced by managers and others who work in social media, we knew something needed to be done. That’s why we put a lot of resources into making our reporting features more powerful than ever. With our new features, social media reporting is so easy that you can focus on doing great work and always have a very compelling way to communicate this awesome work with your clients. Let’s take a look at just how simple it now is to use Send Social Media to create stunning reports that your clients will love:
Just a Click Away
Part of why social media reports have traditionally taken so long to create is you have to open multiple social profiles & analytics and then grab data from all those different tabs. With Send Social Media’s new reporting, that’s no longer necessary. Since all that data is pulled into our tool, you simply click what you want and then our tool takes care of compiling it into a report.
Easy to Customize
We’re committed to making social media reporting as simple as possible, which is why we have an optimized default format for reports. But we also know that not every client has the same needs, which is why we make it a breeze to customize reports. Whether you want to spotlight top performing posts or focus on a specific social platform, you can choose exactly what you want to be included in your reports in just minutes.
A social media report is only as useful as your ability to share it with clients or other stakeholders. With Send Social Media, we ensure that your reports are created in a format that’s easy to share. Every report you create will look just as good on a screen or tablet as it will if you need to print it out.
Reports are an important part of doing social media work for clients or your own internal stakeholders. However, that importance doesn’t automatically mean these reports need to be a burden on your workflow. If you want to see just how productive you can be when you have a way to generate truly great reports in less than fifteen minutes, be sure to take a look at a free demo of Send Social Media.
Want To Learn How Social Media Can Help Your Business Increase Sales And Generate Leads?
RSVP to our event!
“How To Successfully Grow Your Business With Social Media”
Presented by: Michelle Hummel, CEO of Web Strategy Plus
Join us for a fun networking and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away!
Dinner will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!
EXCLUSIVE OFFER: VIRTUAL SOCIAL MEDIA BOOTCAMP TRAINING!
Instructor Led, Hands-On Training: Social Media Certification
Only $299 for the first 10 sign ups! $499 per person thereafter
PLEASE HURRY, THIS WILL SELL OUT!!
Social Media Bootcamp training will be from 9 am to 5 pm EST (with breaks)
Social media has become an integral part of the work that many agencies do. One of the challenges that agencies often face as they grow is being able to keep up with posting for all clients across multiple platforms. Because this is something that’s obviously too time-consuming to manage manually and is actually too demanding for many social media tools, it’s vital to find a tool that’s built for the specific needs of an agency. Here are the types of features that are essential for a social media management tool used by agencies:
Not having this feature is a deal breaker. When you want to work on social media content for a client, it’s important for a member of your team to be able to sit down and fill up a queue with lots of posts. Not only is this essential for the sake of efficiency, but it’s also very important for being able to take a strategic approach to social media posting. By choosing a tool that makes it a breeze to queue up plenty of posts, an agency will be able to keep the social profiles active for all its clients without feeling constantly overwhelmed.
Although social media has become an absolutely essential part of online marketing, it hasn’t eliminated email. In fact, as more activity has moved out of people’s inboxes, being able to communicate through this channel is arguably more valuable than ever. That’s why the best agencies know that integrating email into the marketing efforts for their clients is a must. With the right tool, you can easily manage this type of activity. Having this ability is great for using social media as a lead generation tool and then converting those leads into customers.
Ability to Respond
Regardless of the specific platform, social media activity is driven by engagement. If people try to communicate with a profile and never get a response, they’re going to lose interest. Since many agencies handle this type of interaction for their clients, having a tool that pulls all messages into one location and then makes it easy to respond is incredibly useful.
Without analytics, it’s very difficult to know what’s working and what isn’t working as well. With a social media management tool that offers detailed analytics, you’ll be able to use this data for the agency, as well as easily share it with clients on a regular basis.
If you want a social media management tool that you can count on to handle all of your agency’s daily needs, be sure to take a product tour of Send Social Media.
Whether you’ve been utilizing social media for your business or are just getting started, you’ve probably noticed that there is always a lot going on. Because social networks are so active, plenty of businesses feel a little overwhelmed in terms of staying on top of everything. If you’re in a similar situation, social media monitoring can be extremely useful. To understand exactly why, let’s look at ten reasons right now: Continue reading
If you want your best content to get the social media attention it deserves, you need for it to be noticed by influencers. And since people who fit the profile for being a customer of your business use social media, it’s important to have a way to bring them in as leads. While both of these tasks can seem like major challenges, the good news is you can accomplish each one with the help of social media monitoring. Continue reading
Whether your primary goal is to increase brand awareness or generate leads, social media can be a great channel for helping your business to grow. While social media is a very powerful tool, it does come with some challenges. One of the most common challenges that businesses face is trying to stay on top of their activity across multiple social media sites. Continue reading
We’ve been working to hard to improve our Social Media Monitoring features. Some of the improvements include the following: Continue reading