Consistency is one of the most important elements for a business to find success with social media marketing. Far too many businesses give up on social media channels before they have a chance to gain real traction. One reason that it’s so common for businesses to give up is they feel like these activities are taking up too much time and not delivering enough returns. Plenty of businesses simply don’t have the team resources needed to stay on top of social media on a daily basis.
If these kinds of issues sound familiar, your business is in the perfect position to harness the power of social media automation. When done correctly, this type of automation can keep your social media efforts running on a consistent schedule. It will also free you and any members of your team up to actually have time for engaging with people through social media. So if you want to get on top of social media marketing for your business and avoid feeling like you’re stuck on a hamster wheel, here are a few tips for getting started with automation:
Keep It Human
While the right social media automation tools will allow you to do more in less time, that doesn’t mean you want the content you share to seem impersonal. Businesses that aren’t afraid to show the true personalities of their brands and team members always do the best on social.
Tailor Content to Different Social Channels
A common mistake that businesses of all sizes make is taking the exact same content and sharing it across all of their social media profiles. The reason this is a mistake is every social network has its own culture. So if you share the exact same content with duplicate descriptions across all your social profiles, it’s not going to resonate nearly as well. Taking time to customize what you’re sharing to different social channels can make a big difference in how well it performs.
Be a Curator
Another mistake many businesses make is only sharing their own content. By going beyond this scope and curating a wide range of content your followers will find interesting, you’ll be able to make your profiles much more engaging.
Regularly Review Stats
The best way to know what kind of content to share more of and what to avoid is to review your performance stats on a regular basis. Having this information will guide the focus for your social media automation strategy.
If you want to use a tool that’s specifically designed to make social media automation as simple and effective as possible, take a look at all the great features of Send Social Media.
Although social media usage and influence only continues to increase, plenty of businesses still struggle to stay on top of their social channels. Even after a business clears the initial challenges that often come up when getting started with social, it’s common to feel overwhelmed by how much there is to do. If you want your business to take advantage of everything social media has to offer but worry that you simply don’t have the resources to do so, we want to share four different ways social media automation can help you out:
Efficiently Handling a Large Number of Responses
As you build more momentum for your business through social media, the number of people who interact with your profiles will increase. While this is a good problem to have, it’s still a problem. The last thing you want to do is make potential customers feel ignored or miss a very important message. Since trying to manually go through a large number of responses across multiple platforms can take a lot of time, the ability to aggregate all responses into a single dashboard through social media automation is a huge help.
Identifying the Best Content to Share
There’s an incredible amount of content on the Internet. However, that doesn’t make it any easier to know what you should share through your social profiles. The good news is social media automation can make this decision easier. By automatically collecting analytics about how every post performs, you’ll be able to gain a better understanding of what you should be posting. You can also use an integration like RSS to keep your feed interesting. And to top things off, automation gives you the ability to schedule as many posts as you want to share in advance.
Using Social Media for Customer Service
Many of the features that you’ll find on any of the major social media platforms make them ideal for providing customer service. The only downside is if you start getting too many customer service requests, it can overwhelm your current resources and cause your business to drop the ball. The good news is social media automation can solve this dilemma. By bringing all customer service issues into a single location and making it very easy to reply, your business will be able to keep up with this task regardless of the volume you receive.
Engaging with Followers in a Meaningful Way
Engagement is a huge part of social media. So how can you take your interactions with followers beyond quick comments? A great option that’s possible with the help of social media automation is group messaging and/or email marketing. These approaches will allow you to communicate in more depth with your followers.
If you want to overcome common marketing challenges by taking advantage of social media automation, get started today with a free 30-day trial of the Send Social Media Dashboard.
In April of 2012, Facebook purchased Instagram for $1 billion. At the time, many people thought Facebook was significantly overpaying for a company that only had 13 full-time employees. But over the last 4.5 years, this acquisition has turned out to be one of the best in recent tech history.
When Instagram was acquired, it had 30 million users. At the end of 2016, that figure has exploded to 500 million active users every month. That makes Instagram bigger than Twitter, Snapchat, Pinterest and LinkedIn. Even though those platforms are smaller, countless businesses have experienced firsthand just how powerful they can be for marketing.
Given Instagram’s ongoing growth, it makes sense to utilize it as a marketing platform. Whether you’re just getting started with this type of marketing or are looking for a way to scale your efforts, we want to show you exactly how you can use the Instagram Automation features of the Send Social Media Dashboard to turbocharge your results:
Compose and Schedule Posts
Send Social Media makes it easy to find and schedule posts to share on Instagram. When you log into your Dashboard, click the blue Compose button. From there, select your Instagram account and then enter what you want to post. While you can Send Now, the real power of this tool comes from the ability to Schedule, Save or Send for Approval. Additionally, you can click Compose in Bulk and schedule as many posts as you want by loading a single CSV file.
Although anyone who’s spent time on Instagram knows the value of monitoring specific hashtags, doing so manually can be a significant hassle. With Send Social Media, you can automate this process for any hashtag by clicking Add Services from the Services drop-down. Click the Instagram icon, then the blue Setup button next to Instagram Search. From there, simply enter the hashtag you want to monitor and the Send Social Media Dashboard will take care of the rest for you.
Automatically Like and Follow
According to research done by marketers, following other Instagram users results in a 14% follow back rate, while following and liking increases that rate to 22%. Since this is something that’s quite time-consuming to do manually, you’ll love how easy our Dashboard makes it to automate both activities.
When you click on Instagram in the selection of available Services, click Setup next to Instagram Auto Likes. Then you can automate likes, follows and/or unfollows with these easy steps:
1. Enter a description for your own reference
2. Choose your Instagram account from the dropdown menu
3. Enter the hashtag you want to target, along with how many photos to like each time
4. Choose how many hours to wait between likes
5. Pick if you want to automatically follow other users and if you want to unfollow those who don’t follow back
6. Select if you want email notifications about likes; if you do, enter where to send them
7. Kick things off by setting the Current State to Active
If you’re a current Send Social Media user, all you have to do is login and you can easily set up Instagram Automation. And if you’re not a user yet, we offer a free demo and trial.
One of the reasons that businesses often have a little hesitation about getting started with social media is because they feel like there’s so much to learn. While it’s true that it takes some time to get a really strong feel for the dynamics of different social networks, the good news is tools like our social media dashboard make it easier than ever to get a handle on things. Continue reading
While we’re still early in the year, 2015 looks like it’s going to be another very exciting year for social media. Although the concept of social media has definitely come of age, that doesn’t mean it’s on its way out. On the contrary, because social media has become so woven into our daily activities, there’s lots of room for new uses and technologies. Continue reading
Social media platforms can help brands build online communities of loyal customers who will go out on their way to spread powerful word of mouth about their business. However, it’s important to understand that these types of communities don’t magically spring up overnight. That’s why social media management is such a crucial component of online community building. In order to harness the power of this type of platform, you need to know what’s already going on, as well as how your brand can best align itself with the right group of users. Continue reading