#BlogHer17

June 22-24, 2017 in Orlando, FL

Join an exhilarating mix of content creators, social media stars, entrepreneurs, top brands, activists and fans at #BlogHer17!

You’ll experience inspiring keynotes, sessions where you’ll learn the latest techniques, and find opportunities to network with YOUR community.

BlogHer was founded in 2005 by Lisa Stone, Elisa Camahort Page, and Jory Des Jardins to answer the question, “Where are the women bloggers?” Since then, BlogHer has become an unstoppable movement, inspiring women to find their voices and turn their passions into content, community, and commerce, attracting some of the web’s best talent and top social sites, in topics from food and fashion to politics and parenting.

Today, the BlogHer conference is the largest annual celebration of women online content creators, social media influencers, entrepreneurs, media makers and brand marketers. BlogHer is a member of the SheKnows Media family, a mission-driven women’s media company, and the number-one women’s lifestyle digital media company, with 79 million unique visitors per month. Our mission is simple: Women inspiring women.

Check out this 2-minute compilation of last year’s conference to see what to expect: https://goo.gl/DR2UGK

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If you’re a social media manager, you work hard to deliver awesome results for your clients. While it always feels great when a campaign goes especially well, that doesn’t mean your work is over. Not only do you need to be focused on what comes next, but you have to communicate just how well the campaign went to your client. The best way to do this is with a social media report. Although social media reports are a very powerful tool, they can be difficult and time-consuming to create. Between pulling data from many different sources and getting everything formatted exactly how you want, reporting can feel like it’s taking up more time than your other work.

Since this is a very common problem faced by managers and others who work in social media, we knew something needed to be done. That’s why we put a lot of resources into making our reporting features more powerful than ever. With our new features, social media reporting is so easy that you can focus on doing great work and always have a very compelling way to communicate this awesome work with your clients. Let’s take a look at just how simple it now is to use Send Social Media to create stunning reports that your clients will love:

Just a Click Away

Part of why social media reports have traditionally taken so long to create is you have to open multiple social profiles & analytics and then grab data from all those different tabs. With Send Social Media’s new reporting, that’s no longer necessary. Since all that data is pulled into our tool, you simply click what you want and then our tool takes care of compiling it into a report.

Easy to Customize

We’re committed to making social media reporting as simple as possible, which is why we have an optimized default format for reports. But we also know that not every client has the same needs, which is why we make it a breeze to customize reports. Whether you want to spotlight top performing posts or focus on a specific social platform, you can choose exactly what you want to be included in your reports in just minutes.

Convenient Format

A social media report is only as useful as your ability to share it with clients or other stakeholders. With Send Social Media, we ensure that your reports are created in a format that’s easy to share. Every report you create will look just as good on a screen or tablet as it will if you need to print it out.

Reports are an important part of doing social media work for clients or your own internal stakeholders. However, that importance doesn’t automatically mean these reports need to be a burden on your workflow. If you want to see just how productive you can be when you have a way to generate truly great reports in less than fifteen minutes, be sure to take a look at a free demo of Send Social Media.

EXCLUSIVE OFFER: VIRTUAL SOCIAL MEDIA BOOTCAMP TRAINING!

Instructor Led, Hands-On Training: Social Media Certification

Only $299 for the first 10 sign ups! $499 per person thereafter
PLEASE HURRY, THIS WILL SELL OUT!!

Social Media Bootcamp training will be from 9 am to 5 pm EST (with breaks)

LinkedIn is 277% More Effective for Lead Generation! So why might LinkedIn be the most efficient social channel for leads, and how can you use that to your advantage? This is what we will teach in our in-depth training for LinkedIn.

Join us for a fun network, learn and social hour in Louisville!

1:00 – 1:30 Network

1:30- 2:20 Social Media Training

2:20 – 3:00 Questions

Presented by: Michelle Hummel, Web Strategy Plus CEO

Bring yourself, your friends, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

Social Media Management and Marketing Certification

Get hands-on training with Michelle Hummel, CEO of Web Strategy Plus, a full-service Social Media Marketing Agency. Learn EVERYTHING you need to know to be a Social Media Manager for your company!

Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn how to attract more leads with social media marketing.

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Consistency is one of the most important elements for a business to find success with social media marketing. Far too many businesses give up on social media channels before they have a chance to gain real traction. One reason that it’s so common for businesses to give up is they feel like these activities are taking up too much time and not delivering enough returns. Plenty of businesses simply don’t have the team resources needed to stay on top of social media on a daily basis.
If these kinds of issues sound familiar, your business is in the perfect position to harness the power of social media automation. When done correctly, this type of automation can keep your social media efforts running on a consistent schedule. It will also free you and any members of your team up to actually have time for engaging with people through social media. So if you want to get on top of social media marketing for your business and avoid feeling like you’re stuck on a hamster wheel, here are a few tips for getting started with automation:
Keep It Human
While the right social media automation tools will allow you to do more in less time, that doesn’t mean you want the content you share to seem impersonal. Businesses that aren’t afraid to show the true personalities of their brands and team members always do the best on social.
Tailor Content to Different Social Channels
A common mistake that businesses of all sizes make is taking the exact same content and sharing it across all of their social media profiles. The reason this is a mistake is every social network has its own culture. So if you share the exact same content with duplicate descriptions across all your social profiles, it’s not going to resonate nearly as well. Taking time to customize what you’re sharing to different social channels can make a big difference in how well it performs.
Be a Curator
Another mistake many businesses make is only sharing their own content. By going beyond this scope and curating a wide range of content your followers will find interesting, you’ll be able to make your profiles much more engaging.
Regularly Review Stats
The best way to know what kind of content to share more of and what to avoid is to review your performance stats on a regular basis. Having this information will guide the focus for your social media automation strategy.
If you want to use a tool that’s specifically designed to make social media automation as simple and effective as possible, take a look at all the great features of Send Social Media.

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Although social media usage and influence only continues to increase, plenty of businesses still struggle to stay on top of their social channels. Even after a business clears the initial challenges that often come up when getting started with social, it’s common to feel overwhelmed by how much there is to do. If you want your business to take advantage of everything social media has to offer but worry that you simply don’t have the resources to do so, we want to share four different ways social media automation can help you out:

Efficiently Handling a Large Number of Responses

As you build more momentum for your business through social media, the number of people who interact with your profiles will increase. While this is a good problem to have, it’s still a problem. The last thing you want to do is make potential customers feel ignored or miss a very important message. Since trying to manually go through a large number of responses across multiple platforms can take a lot of time, the ability to aggregate all responses into a single dashboard through social media automation is a huge help.

Identifying the Best Content to Share

There’s an incredible amount of content on the Internet. However, that doesn’t make it any easier to know what you should share through your social profiles. The good news is social media automation can make this decision easier. By automatically collecting analytics about how every post performs, you’ll be able to gain a better understanding of what you should be posting. You can also use an integration like RSS to keep your feed interesting. And to top things off, automation gives you the ability to schedule as many posts as you want to share in advance.

Using Social Media for Customer Service

Many of the features that you’ll find on any of the major social media platforms make them ideal for providing customer service. The only downside is if you start getting too many customer service requests, it can overwhelm your current resources and cause your business to drop the ball. The good news is social media automation can solve this dilemma. By bringing all customer service issues into a single location and making it very easy to reply, your business will be able to keep up with this task regardless of the volume you receive.

Engaging with Followers in a Meaningful Way

Engagement is a huge part of social media. So how can you take your interactions with followers beyond quick comments? A great option that’s possible with the help of social media automation is group messaging and/or email marketing. These approaches will allow you to communicate in more depth with your followers.

If you want to overcome common marketing challenges by taking advantage of social media automation, get started today with a free 30-day trial of the Send Social Media Dashboard.

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In April of 2012, Facebook purchased Instagram for $1 billion. At the time, many people thought Facebook was significantly overpaying for a company that only had 13 full-time employees. But over the last 4.5 years, this acquisition has turned out to be one of the best in recent tech history.

When Instagram was acquired, it had 30 million users. At the end of 2016, that figure has exploded to 500 million active users every month. That makes Instagram bigger than Twitter, Snapchat, Pinterest and LinkedIn. Even though those platforms are smaller, countless businesses have experienced firsthand just how powerful they can be for marketing.

Given Instagram’s ongoing growth, it makes sense to utilize it as a marketing platform. Whether you’re just getting started with this type of marketing or are looking for a way to scale your efforts, we want to show you exactly how you can use the Instagram Automation features of the Send Social Media Dashboard to turbocharge your results:

Compose and Schedule Posts

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Send Social Media makes it easy to find and schedule posts to share on Instagram. When you log into your Dashboard, click the blue Compose button. From there, select your Instagram account and then enter what you want to post. While you can Send Now, the real power of this tool comes from the ability to Schedule, Save or Send for Approval. Additionally, you can click Compose in Bulk and schedule as many posts as you want by loading a single CSV file.

 
Monitor Keywords

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Although anyone who’s spent time on Instagram knows the value of monitoring specific hashtags, doing so manually can be a significant hassle. With Send Social Media, you can automate this process for any hashtag by clicking Add Services from the Services drop-down. Click the Instagram icon, then the blue Setup button next to Instagram Search. From there, simply enter the hashtag you want to monitor and the Send Social Media Dashboard will take care of the rest for you.

 
Automatically Like and Follow

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According to research done by marketers, following other Instagram users results in a 14% follow back rate, while following and liking increases that rate to 22%. Since this is something that’s quite time-consuming to do manually, you’ll love how easy our Dashboard makes it to automate both activities.

When you click on Instagram in the selection of available Services, click Setup next to Instagram Auto Likes. Then you can automate likes, follows and/or unfollows with these easy steps:
1. Enter a description for your own reference
2. Choose your Instagram account from the dropdown menu
3. Enter the hashtag you want to target, along with how many photos to like each time
4. Choose how many hours to wait between likes
5. Pick if you want to automatically follow other users and if you want to unfollow those who don’t follow back
6. Select if you want email notifications about likes; if you do, enter where to send them
7. Kick things off by setting the Current State to Active
If you’re a current Send Social Media user, all you have to do is login and you can easily set up Instagram Automation. And if you’re not a user yet, we offer a free demo and trial.

 

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One of the reasons that businesses often have a little hesitation about getting started with social media is because they feel like there’s so much to learn. While it’s true that it takes some time to get a really strong feel for the dynamics of different social networks, the good news is tools like our social media dashboard make it easier than ever to get a handle on things. Continue reading

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If your agency is trying to decide which social media management dashboard you should integrate into your workflow, here are the ten most important factors to keep in mind as you’re evaluating different options: Continue reading