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Here’s What to Expect in Your Social Media Bootcamp Training Program

Content Overview

Session #1 – Targeted Marketing Strategies 9am – 12pm

  • Introduction to the Social Media Management role, best practices, tools and must-have resources
  • Learn secret strategies to find your target audience on Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google Plus
  • See how easy it is to discover Key Influencers on social media and develop strategic relationships to help grow your business
  • Learn how to easily monitor Facebook and Twitter conversations with targeted keywords to find your customers
  • Learn how to create Twitter leads lists and import them into the Send Social Media Management dashboard for monitoring and engagement
  • Classroom Work: You will create your Targeted Marketing Profiles

LUNCH BREAK AS NEEDED 11am – 12pm

BREAKOUT, Q&A WITH TEACHER, 11:30am – 12pm

Session #2 – Develop Your Content Marketing Strategy 12pm – 2:30pm

  • Introduction on how to develop a magnetic content marketing strategy to attract customers to your brand
  • Learn how to build social media followers fast and inspire them to become Brand Advocates
  • We will review best practices and give you several great ideas you can use for your content strategy
  • Learn how you can use tools like Send Social Media and Feed.ly to quickly find quality content
  • You will be provided with a Social Media Marketing Calendar template which you will use to start building your own strategy
  • Classroom Work: You will create your Social Media Marketing Calendar

BREAKOUT, Q&A WITH TEACHER, 2:30pm – 3pm

Session #3 – Execute Your Content Marketing Strategy 3pm – 5pm

  • Introduction on how to use the Send Social Media Management Dashboard
  • How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest
  • How to setup your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies
  • How to create an Email and SMS Mobile marketing campaign
  • How to optimize your social media posts – best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed
  • How to pull reports to optimize your social media strategies
  • Classroom Work: You will input your Social Media Content into the posting dashboard

In-Depth, Industry Specific Training

We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.

Social Media Certification and Free Bonuses

Take our final exam to prove you are a social media expert in your Industry. We will provide you with a badge you can proudly display on your LinkedIn profile and add to your website. You will also get the following:

1 MONTH FREE access to WebMediaUniversity.com, $197 value

LinkedIn is 277% More Effective for Lead Generation Than Facebook & Twitter! So why might LinkedIn be the most efficient social channel for lead generation, and how can you use that to your advantage? This is what we we’re talking about.

Join us for a fun network, learn and social hour at CC library Newport Branch!

WHEN: Thursday, October 12 11:30am – 1:00pm

11:30 – 12:00 Network & Collaborate
12:00 – 12:05 Guest Speaker

12:05 – 12:50 Social Media Training
12:50 – 1:00 Questions

Presented by:
Web Strategy Plus CEO: Michelle Hummel

Bring yourself, your friends, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

Want To Learn How Social Media Can Help Your Business Increase Sales And Generate Leads?

RSVP to our event!

“How To Successfully Grow Your Business With Social Media”

Presented by: Michelle Hummel, CEO of Web Strategy Plus

Join us for a fun networking and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away!

Lunch will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

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When Facebook first launched over a decade ago, it was all about helping college students connect with each other. Then as the platform grew, people outside of college campuses were allowed to join. This transformed the platform into a place where friends and families could interact with each other. Eventually, Facebook allowed large companies to establish a presence on the platform. This was later expanded to businesses of all sizes. If you look at the other major social platforms, most have followed a similar strategy of initially focusing on individuals and then bringing in businesses.

 

When businesses first got on board with social media, a large percentage made the mistake of only using these platforms as a means for self-promotion. Since that strategy is almost always doomed to fail, businesses moved on to looking for a better way to engage with social media users.

The Importance of Listening First

 

The search for a better approach to social engagement led many businesses to the same conclusion. That conclusion is listening needs to come first. Because social media is all about conversations, listening is a must for finding opportunities to engage in an authentic and meaningful way. Although this approach may initially seem backwards to the way businesses normally approach marketing, those that stick to this method realize it’s actually very powerful. Businesses can establish a strong connection by taking the time to understand customers and then letting them know the business understands what they’re saying.

How Agencies Can Help Clients with Social Listening

 

If you run an agency that does social media marketing for clients, they may want you to take the lead on social listening. And in many cases, a client may not fully understand the value of this type of activity until you’re able to show them real examples and successful outcomes.

 

In the past, social listening across multiple platforms could be quite challenging for a single brand, let alone multiple client brands. But thanks to Send Social Media, you can pull all this information into a centralized dashboard. This efficiency means you’ll be able to make the most of monitoring client brands and engaging in social listening.

 

Thanks to the features of Send Social Media, it’s possible to take full advantage of activities like listening to industry conversations to get a better sense of your client’s niche, identifying customer pain points to create better content and finding potential brand advocates for your client. Being able to easily manage these kinds of activities will have a noticeable impact on clients’ customers experiences and brand images, which in turn will allow your agency to charge a premium for the value you’re delivering.

 

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If you’re a marketer or team member of a business that utilizes social media as a marketing channel, chances are one of your responsibilities is sharing how social is performing for the business with internal stakeholders. And if you run or are part of an agency that offers social media marketing services, your clients likely want to know the results they’re getting on a monthly basis.

One of the elements that make social media marketing so interesting and very effective when done well is it’s something that occurs across multiple platforms. While that’s great for driving marketing results, it’s not so great when the time comes to compile all relevant data into a report that people who aren’t involved in this practice can easily understand. Since reporting is something that has created headaches for people involved in all facets of social media marketing, the good news is there’s now a much easier way to handle this task.

Thanks to the powerful functionality and features we’ve built into Send Social Media, creating excellent social media reports is now a breeze. This is just as true for business owners focused on their operations as it is for marketers and agencies managing multiple clients. Let’s take a look at how Send Social Media can help streamline all of your reporting activities:

All the Data You Need at Your Fingertips

As mentioned above, one of the reasons social media reporting has always been viewed as a very time-consuming activity is it requires pulling data from multiple sources. With Send Social Media, you can say goodbye to doing this work manually. Since all of the profiles you’re managing are already connected to this software, we’re able to pull all the data into a central location.

While having all your data in a single dashboard is a big timesaver, it’s just the tip of the iceberg with what Send Social Media offers for reporting. Not only will you be able to build reports that look great based on the specific needs of your business or clients, but you’ll be able to use all of this centralized data to spot actionable insights.

For example, you can see exactly which posts are performing the best. You can then take this information and directly use it to guide future social media marketing efforts. Another use of this data that Send Social Media makes easy is identifying users who are the biggest brand advocates. Best of all, these different examples we’ve shared can easily be exported into a PDF and then shared with stakeholders or clients.

 

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If you want to see just how much time the reporting features of Send Social Media can save you, head over to our plans page and then sign up for the one that’s right for you!

 

 

Want To Learn How Social Media Can Help Your Business Increase Sales And Generate Leads?

RSVP to our event!

“How To Successfully Grow Your Business With Social Media”

Presented by: Michelle Hummel, CEO of Web Strategy Plus 

Join us for a fun networking and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away!

Dinner will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

Social Media Management and Marketing Certification

Get hands-on training with Michelle Hummel, CEO of Web Strategy Plus, a full-service Social Media Marketing Agency. Learn EVERYTHING you need to know to be a Social Media Manager for your company!

Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn how to attract more leads with social media marketing.

Social Media Management and Marketing Certification

Get hands-on training with Michelle Hummel, CEO of Web Strategy Plus, a full-service Social Media Marketing Agency. Learn EVERYTHING you need to know to be a Social Media Manager for your company!

Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn how to attract more leads with social media marketing.

Want To Learn How Social Media Can Help Your Business Increase Sales And Generate Leads?

RSVP to our event!

“How To Successfully Grow Your Business With Social Media”

Presented by: Michelle Hummel, CEO of Web Strategy Plus

Join us for a fun networking and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away!

Dinner will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

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Consistency is one of the most important elements for a business to find success with social media marketing. Far too many businesses give up on social media channels before they have a chance to gain real traction. One reason that it’s so common for businesses to give up is they feel like these activities are taking up too much time and not delivering enough returns. Plenty of businesses simply don’t have the team resources needed to stay on top of social media on a daily basis.
If these kinds of issues sound familiar, your business is in the perfect position to harness the power of social media automation. When done correctly, this type of automation can keep your social media efforts running on a consistent schedule. It will also free you and any members of your team up to actually have time for engaging with people through social media. So if you want to get on top of social media marketing for your business and avoid feeling like you’re stuck on a hamster wheel, here are a few tips for getting started with automation:
Keep It Human
While the right social media automation tools will allow you to do more in less time, that doesn’t mean you want the content you share to seem impersonal. Businesses that aren’t afraid to show the true personalities of their brands and team members always do the best on social.
Tailor Content to Different Social Channels
A common mistake that businesses of all sizes make is taking the exact same content and sharing it across all of their social media profiles. The reason this is a mistake is every social network has its own culture. So if you share the exact same content with duplicate descriptions across all your social profiles, it’s not going to resonate nearly as well. Taking time to customize what you’re sharing to different social channels can make a big difference in how well it performs.
Be a Curator
Another mistake many businesses make is only sharing their own content. By going beyond this scope and curating a wide range of content your followers will find interesting, you’ll be able to make your profiles much more engaging.
Regularly Review Stats
The best way to know what kind of content to share more of and what to avoid is to review your performance stats on a regular basis. Having this information will guide the focus for your social media automation strategy.
If you want to use a tool that’s specifically designed to make social media automation as simple and effective as possible, take a look at all the great features of Send Social Media.