The strategy you’ll definitely want to employ for optimizing your account is to start using Twitter Lists. The reason that lists are such a useful feature is because they allow you to create groups for both your own use and the use of others. Additionally, it’s a great way to get a pulse of what a specific segment of Twitter users are doing.
Creating a list is quite easy to do. Once you click the new list link that’s visible on your profile page when you’re logged in, you can choose whether you want it to be public or private. From there, you can either add the URLs of the Twitter users you want in the list, or you can navigate to their page and directly add them. You may also find that it’s quite useful to follow existing lists that other people have created.
Optimize your Twitter bio, as well as the background of your profile page. Then create at least one targeted list.