In April of 2012, Facebook purchased Instagram for $1 billion. At the time, many people thought Facebook was significantly overpaying for a company that only had 13 full-time employees. But over the last 4.5 years, this acquisition has turned out to be one of the best in recent tech history.
When Instagram was acquired, it had 30 million users. At the end of 2016, that figure has exploded to 500 million active users every month. That makes Instagram bigger than Twitter, Snapchat, Pinterest and LinkedIn. Even though those platforms are smaller, countless businesses have experienced firsthand just how powerful they can be for marketing.
Given Instagram’s ongoing growth, it makes sense to utilize it as a marketing platform. Whether you’re just getting started with this type of marketing or are looking for a way to scale your efforts, we want to show you exactly how you can use the Instagram Automation features of the Send Social Media Dashboard to turbocharge your results:
Compose and Schedule Posts
Send Social Media makes it easy to find and schedule posts to share on Instagram. When you log into your Dashboard, click the blue Compose button. From there, select your Instagram account and then enter what you want to post. While you can Send Now, the real power of this tool comes from the ability to Schedule, Save or Send for Approval. Additionally, you can click Compose in Bulk and schedule as many posts as you want by loading a single CSV file.
Although anyone who’s spent time on Instagram knows the value of monitoring specific hashtags, doing so manually can be a significant hassle. With Send Social Media, you can automate this process for any hashtag by clicking Add Services from the Services drop-down. Click the Instagram icon, then the blue Setup button next to Instagram Search. From there, simply enter the hashtag you want to monitor and the Send Social Media Dashboard will take care of the rest for you.
Automatically Like and Follow
According to research done by marketers, following other Instagram users results in a 14% follow back rate, while following and liking increases that rate to 22%. Since this is something that’s quite time-consuming to do manually, you’ll love how easy our Dashboard makes it to automate both activities.
When you click on Instagram in the selection of available Services, click Setup next to Instagram Auto Likes. Then you can automate likes, follows and/or unfollows with these easy steps:
1. Enter a description for your own reference
2. Choose your Instagram account from the dropdown menu
3. Enter the hashtag you want to target, along with how many photos to like each time
4. Choose how many hours to wait between likes
5. Pick if you want to automatically follow other users and if you want to unfollow those who don’t follow back
6. Select if you want email notifications about likes; if you do, enter where to send them
7. Kick things off by setting the Current State to Active
If you’re a current Send Social Media user, all you have to do is login and you can easily set up Instagram Automation. And if you’re not a user yet, we offer a free demo and trial.
Every month, half a billion people get on Instagram. Because Instagram is a huge platform that will only continue to grow in 2017 and beyond, Send Social Media is very excited to announce that our Dashboard now supports Instagram.
By talking to businesses, marketers and agencies about the type of help they need with their Instagram marketing, we were able to build an excellent set of management and automation features. Since this addition to our platform presents an exciting new opportunity for social media marketing, we want to highlight the best Instagram features that are now available:
The Inbox of our Dashboard brings all your Instagram activity into one convenient location. This makes it super easy to engage with people who are interested in your content. From this single view, you can easily see activity on all of your posts and then expand conversations, repost content or reply to comments. Advanced features available with a single click include translating, archiving or assigning to a specific member of your team.
Schedule and Queue New Posts
When we talk to businesses about why they aren’t using Instagram or what issues they’re encountering as they try to scale their marketing on this platform, we often hear that trying to post on a consistent basis is a stumbling block. We help solve that problem by making it easy to schedule and queue new posts. Instead of needing to start from scratch every time you want to make a new post, you or a member of your team can log into your Send Social Media Dashboard and then get weeks or even months worth of posts ready to go!
Search for Relevant Posts
Whether you want to research competitors, are looking for new types of content to post on your own account or are trying to find where you can engage with other users, our powerful search tool makes this type of work a breeze. Simply type in what you’re looking for and our tool will help you find the most relevant results.
Organically Grow Your Following with Powerful Instagram Automation
While we’re proud of every feature we built into this new component of our Dashboard, we are most excited about our Instagram Automation features. These features are specifically designed to turbocharge your growth on Instagram.
As you can see from the screenshot above, our tool allows you to automatically like other photos with a specific hashtag. You can choose how many photos to like each time, along with how long to wait between likes. You also have the ability to automatically follow other users and/or unfollow those who don’t follow back.
If you’re an existing Send Social Media customer and have any questions about our new Instagram features, don’t hesitate to contact us. And if you’re ready to see for yourself why so many businesses, marketers and agencies use our social media management dashboard, be sure to check out our free demo or trial.