t’s amazing how many organizations and businesses still don’t use a Social Media Dashboard. When I say that it’s amazing, I really mean that. Any organization that does not already understand that social media is the key to their future success has essentially hung out the “closed for business” sign and is waiting for someone to tell them. With the myriad of networks out there that need to be worked and monitored, there are only two viable options: have a large staff devoted to social media or get software to take care of your social media tracking. Here are 10 ways social media management tools can save you time.
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We are excited to announce the launch of several new features ideal for franchise businesses wanting to leverage the power of social media across all of their locations. When developing these new features, we wanted to make it as easy as possible for large chains to manage social media for each of their stores. Learn how Franchisors can manage Multiple Locations with Send Social Media:
1. How to write the same post once and insert custom content for each location
Send Social Media now makes it possible for users to define custom tags that can be assigned at a store/location level or at a social media account level. These custom tags act as placeholders at the time messages/posts are composed and are replaced with actual values at the time the message is actually sent. To define custom merge tags for social media accounts, follow the steps below…
a) Sign into your Send Social Media account and click on My Users.
b) Click “Tags”
c) Create a new custom field/merge tag, by clicking New Field.
d) A new dialog will open up and you’ll be able to enter custom capture information.
e) Select the Category – this is the type of merge tag you will be creating. Options are “Contact”, “User” or “Account” and dictate where these merge tags can be used. For this example, use “Account”.
f) Click Save to add your first merge tag. To add more, repeat the process from c above.
e) Now that you’ve added a few custom tags, you can populate the fields. Since we’ve added Account tags, we can add tags at the account level.
f) To do this, go to Add/Edit Services > My Services. For each of your social network accounts, click the “Tag” button and fill in the relevant information.
g) Now that you’ve added information for each account, you can compose a message and insert merge tags to be replaced with the relevant content at the time your message is sent.
h) Go to the Message Box tab and click “Merge Tags”. You’ll see a dialog window with multiple tags, grouped by category.
i) You can insert tags into your message by clicking on the relevant item from the list.
j) When you’re ready, you can select as many social media services as you like and the merge tags will be replaced with the appropriate content at the time of sending.
2. How to sign off the content at the head office before a location publishes content
The Head office is often required to approve content before it gets published to a franchise’s social network accounts. Send Social Media’s workflow features to make it possible for you to define approval workflows, assign tasks and make sure content is approved and signed off before it gets published to the social web. To create a workflow, follow the steps below:
a) Go to My Users.
b) Click on the user/location in your list who needs approval before content can be published.
c) Under “Approval Workflow”, click “Edit” to be able to define which user needs to approve posts before they get published.
3. How can the head office publish content on behalf of a location
Send Social Media’s powerful social media dashboard makes it possible for users to share their social network accounts with other users. In the franchise scenario, the head office has the ability to create each of their locations, setup each of their social network profiles, and then share these accounts with team members who need to be able to publish to these accounts. The way to set this up using Send Social Media is as follows:
a) After creating your location instances within My Users, switch to each location’s account and setup their social media profiles for them.
b) Once you’ve done this, go to Add/Edit Services > My Services and use the Sharing button to share these services with the head office user.
c) This will allow the head office to post updates on behalf of the location from within their Message Box.
4. How can head office access reports across all of their stores/locations
Send Social Media’s social media analytics features to provide you with aggregated reports across each of the franchise’s locations. To access printable reports for individual locations or across the entire franchise, you can do this as follows:
a) Go to My Users.
b) Click the Reports button.
c) You’ll see a new dialog window that you can use to print reports.
If you want to see just how much more productive you can be take a look at a free demo of Send Social Media. If you’re looking for the simplest way to stay on top of your company’s social media efforts, be sure to take a look at the Send Social Media Dashboard 7-day trial! simple and effective as possible, take a look at all the great features of Send Social Media.
To get the most out of your LinkedIn Company Page, here are three proven strategies for boosting engagement:
Don’t Be Afraid to Consistently Post Updates
The simplest way to keep your company page active is by posting status updates. However, many businesses are hesitant to post updates on a regular basis because they’re afraid of annoying their followers. While a constant stream of self-promotion is likely to have a negative impact, if you focus on posting updates that deliver real value, you’ll find that your followers will respond in a positive way. And if you’re wondering when you should share updates, research has found that mornings are the best time for maximizing engagement.
Promote Your Page from Your Blog or Website
Keep in mind that your LinkedIn company page doesn’t need to exist in a vacuum. Instead, you can use a badge on your blog or website to promote it. You may also consider adding a link to your email signature. Taking those steps will make it easy for people who connect with you through other channels to stay in touch with you and your business.
Use Groups to Find the Best Types of Content
One of the really great things about LinkedIn groups is they make it so easy to see exactly what types of content your audience likes. Although it probably doesn’t make sense to share the same pieces of content that are already posted in a group, once you know what your audience likes, you’ll be able to keep an eye out for similar types of content and then share those pieces through your page.
LinkedIn groups are one of the most powerful and frequently used features of LinkedIn. Now, you can use Send Social Media’s powerful social media dashboard to create and respond to discussions on your LinkedIn Groups as they happen.
If you want to see just how much more productive you can be take a look at a free demo of Send Social Media. If you’re looking for the simplest way to stay on top of your company’s social media efforts, be sure to take a look at the Send Social Media Dashboard 7-day trial! simple and effective as possible, take a look at all the great features of Send Social Media.