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5 Content Types That Can Help Your Business Go Viral

When used to talk about things that are published online, the word viral refers to content that people consume and are then compelled to share with others. For a business, the benefits of publishing viral content include increased awareness about their brand, more visitors to their website and improved search engine rankings as a result of more people linking to their site.

Although there’s no way to guarantee that a specific piece of content will go viral, there are best practices you can follow to maximize your chances of success. So without further ado, here are five viral marketing tips you’ll want to keep in mind:

1. Inspirational Stories about Real People

Humans are hardwired to respond to stories. And given how moved we all are by emotion, it’s easy to understand why human interest stories are such a powerful recipe for viral content. What’s great about this specific kind of viral content is it can help create a very positive association with your brand.

2. Quizzes

Blog posts are the most common type of online content. While the right type of blog post can definitely go viral, it’s worth noting that there are other forms of online content. Quizzes are the perfect example. BuzzFeed and other publishers have perfected this type of content. The great thing about quizzes is not only are they very engaging, but it’s easy to build in a viral hook that makes people want to share them with friends after taking them.

3. Motivational Content

Some of the most popular pieces of content on YouTube, reddit, Instagram and other social platforms are focused on motivation. The reason is most of us need a kick in the pants every once in awhile and are well aware of that fact. So when a piece of content has a strong message that’s very motivating, the people who enjoy it want to then share that same positive feeling with others.

4. Long Pieces Packed with Value

A lot of viral marketing tactics focus on crafting content that’s fun, entertaining or brings out different emotions. As we discussed above, those approaches can definitely work really well. However, you don’t necessarily have to go down that route in order for content to go viral. Another strategy is to craft “epic” pieces of content. By choosing a topic and then publishing the longest & most authoritative piece of content on it, you can make it go viral within your industry. This strategy can also work really well to rank for highly competitive keyword phrases.

5. Infographics

Even though they’re by no means a new type of content, info-graphics are still very popular. That’s why including at least one in any viral marketing campaign is a very good idea.

If you’re looking for a way to monitor the content you publish to see how well it performs, take a look at our social media management dashboard and all of its very useful features.

LinkedIn Headline Optimization Tips for LinkedIn Marketing

Headlines are very important. Statistics show that changing a single word in an email headline can improve clickthroughs by as much as 46%. Given that huge impact, it’s easy to see why copywriting experts suggest that when you write a blog post, you should spend anywhere from twenty to fifty percent of your time on the headline.
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Best Practices for Visually Building Your Brand on Social Media

When people hear the word content, blog posts are often the first thing that comes to mind. While blog posts are essential for building a brand through social media channels like Facebook and Twitter, this isn’t the only form that content can take. Content can also be visual assets like pictures or other graphics. With the continued growth of Instagram, along with how well images tend to perform on Facebook and other platforms, it’s worth taking a look at how this kind of content can be used to build and spread your brand visually.
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5 Creative Ways You Can Improve Your Social Media Engagement

Having a social media engagement strategy can mean the difference between seeing significant results from your social media efforts or failing to gain any traction on social media despite posting on a regular basis. There are several reasons engagement is so important on social media. One is that it allows you to stand out above the noise. Continue reading

Understanding Twitter Cards and Their Use for Businesses

If your business has spent any amount of time using Twitter, you may have heard of a feature called Twitter Cards. While this feature can be very useful for businesses, it can also be a bit confusing. That’s why we put together the following guide to help answer common questions and assist your business with putting Twitter Cards into action.
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5 Tips for Startups to Improve Their Overall Social Media Strategy

If your startup is currently using social media but you’re not happy with the results you’re getting, you may be feeling a lot of frustration. While that’s completely normal, it’s important to know that things don’t have to remain this way. Instead, you can take steps to improve your social media strategy and the results it delivers. So with that goal in mind, here are five tips that make it possible to create the best social media strategy for startups:

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Tips to Find the Right Social Network for Your Business

Whether you’re getting started with social media for the first time or are looking into how you can hone your strategy, there’s value in taking time to think about which network is going to best fit your business. We’re going to look at a few questions to ask about social media and your business, followed by the attributes that make different networks unique:

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10 Features Every Social Media Dashboard Must Have

A social media dashboard can be an invaluable tool for businesses that are spending any amount of time utilizing social media platforms for building their brand and marketing to potential & existing customers. And because this type of tool can deliver so much value, there’s no shortage of companies who offer one. However, it’s important to understand that not all social media dashboards are equal in terms of what they can do for your business. Continue reading

5 Important Social Media Analytics Components for Nonprofits

Many nonprofits have discovered that social media is an ideal way to connect and engage with people who are passionate about what the organization does. If your nonprofit is currently using social media but you’re not sure how effective your strategy is, learning about which social media analytics for nonprofits matter most will allow you to properly analyze your current strategy and make the right adjustments going forward. So to help you get started, here are the five metrics you need to know about: Continue reading