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While converting social media users into leads or customers requires more than a single click, getting them to engage with the content you share and produce is an important step. Since the right approach to posting can have a huge impact on the results you see from social marketing, let’s cover ten different social media posting ideas that have proven to be very effective: Continue reading

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If you’ve decided that you want to get serious about using social media to market your business, it’s important to take the time to develop a social media strategy. Creating and executing a strategy will ensure you’re getting the best return out of the time and resources you invest into social. So if you want to craft a strategy that’s going to help you succeed, here’s what you need to do: Continue reading

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Individuals and businesses who are new to this form of marketing often underestimate the full importance of social media engagement. The reality is while plenty of social media users are still using their accounts as a type of megaphone, they’re not maximizing the value of the time they invest in social media. The reason is if very few other users are actually engaging with them, the percentage of people who remember their business because of what they did with social media is going to be almost nonexistent. Continue reading

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Not all social media analytics reports are equal. In order to get real value out of this type of report, a platform needs to be able to accurately record and report certain types of data. If you want to ensure that the reports you invest in will have information you can use to move your business forward, here are the five most important components for a report to include: Continue reading