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Because social media has become such an integral part of the Internet, it’s a smart decision for any business to include social media in their marketing strategy. And while it wasn’t that long ago when plenty of businesses were still on the fence about the effectiveness of social media marketing, it’s now possible to use social media analytics to see the exact results that your efforts generate. Continue reading

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Social Media Management

Social media platforms can help brands build online communities of loyal customers who will go out on their way to spread powerful word of mouth about their business. However, it’s important to understand that these types of communities don’t magically spring up overnight. That’s why social media management is such a crucial component of online community building. In order to harness the power of this type of platform, you need to know what’s already going on, as well as how your brand can best align itself with the right group of users. Continue reading

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Most people are already aware that when it comes to social media posting, it’s crucial to focus on providing as much value as possible. While it can be tempting to simply blast out messages that are self-promotional in nature, those generally aren’t anywhere close to being effective as sharing information that people find useful or engaging. Continue reading